On July 18th, 1993, Lenovo announced that they would stop production of the Little Tyrant Typewriting Learning Machine. The war over the typewriting learning machine finally came to an end with Lenovo's complete defeat. It was said that Lenovo's profit for the first half of the year went negative for the first time.
Of course, the Little Tyrant was also affected and could no longer return to its peak. This caused the Daqian to lose a huge amount of cash flow in China. However, at the same time, the Daqian's other heavyweight product was ready to be released.
On August 1st, 1993, on this day of celebration, CCTV officially aired the Yu-Gi-Oh animated series. The Yu-Gi-Oh animated series, which was almost six months behind the Fusang, was finally released on Hua Xia. Once again, it triggered a spending frenzy among all the children.
Well, although Yu-Gi-Oh was very important, it wasn't the most important product. The most important product was CCTV's "News Simulcast" advertisement.
On July 25th, 1993, Boss Jia once again appeared in the CCTV office.
However, this time wasn't like in 1991. Boss Jia could only enter CCTV under Chen Liren's guidance. In the end, after a lot of effort, he finally succeeded in getting his animation onto CCTV. At the same time, he created the legendary "Water Margin Heroes" animation.
At this time, Central TV was no longer broadcasting "Water Margin Heroes." This was because with the appearance of the Three Kingdoms card and the popularity of "Water Margin Heroes," although Crispy Noodles the Elf was still divided into two series, Water Margin Heroes and Three Kingdoms, the sales of the Three Kingdoms series had far exceeded that of the Water Margin series.
Of course, the speed at which the Yu-Gi-Oh series was catching up was very obvious. This was because "Yu-Gi-Oh" was now airing on CCTV. The official Yu-Gi-Oh cards were also being sold through the Daqian channel.
However, compared to the horrifying price of the Fusang cards, the price of the Chinese Yu-Gi-Oh cards was much cheaper.
The bronze card pack was only fifty cents, the silver card pack was only one dollar, and the gold card box was only five dollars. If the Fusangs knew about this, the Fusang players would probably go crazy.
Because of the same card, it was almost 13% cheaper in China compared to Fusang.
In fact, there were many Fusangpeople who came to Hua Xia for vacation. After discovering the price gap between Yu-Gi-Oh, they went crazy and bought a large number of Yu-Gi-Oh cards in China.
These guys even brought several boxes of King of Games cards back to Fusang. They sold them at a low price and made a lot of money. In the end, it even evolved into a whole process of purchasing cards on behalf of the Fusangpeople in Hua Xia. Even if they had to pay a lot of tariffs, the profits were still considerable.
After more than half a year, the Daqian realized that something was wrong, but it didn't seem good to raise the price. Therefore, the domestic and foreign versions were completely separated. The two versions used different backgrounds and card faces. Only then was the trend of overseas purchasing stopped.
However, according to preliminary statistics, the Daqian had lost at least 10 billion yen in revenue at that time because of the shortage of goods.
He seemed to have gone off-topic again.
Back to the topic.
Previously, every time Boss Jia came to CCTV, he basically looked for Director He of the program department. However, this time, Boss Jia asked to see Director Tan of the advertising department.
Director Tan was a middle-aged woman. She was very beautiful and full of intellectual aura.
This was her first meeting with Boss Jia. The previous director of the advertising department had been transferred and she was now taking over the advertising management of CCTV.
As for this Boss Jia, Director Tan also yearned to meet him.
Oh, there shouldn't be any misunderstanding. Director Tan was in her fifties this year. She didn't have any special thoughts about Boss Jia. She only knew that Jia Yapeng was probably the richest private boss in China.
At the same time, Jia Yapeng was also a big advertiser in CCTV. Since the first half of this year, he had started to flood TV commercials for Little Brainiac. He had already spent more than 20 million in advertising fees.
However, since last month, Little Brainiac's commercials had basically expired. The Daqian didn't seem to have any intention of renewing the contract. This made Director Tan a little anxious.
Right now, Central TV's annual advertising revenue was about 200 million RMB. Boss Jia accounted for 110% of Central TV's advertising revenue. If Boss Jia did not invest in advertising anymore, then Central TV's advertising revenue would drop greatly. She, Chief Tan, had just been appointed, and it seemed like she was about to suffer.
Therefore, Director Tan had been looking forward to Boss Jia's visit for a long time.
"Mr. Jia, if you're willing to renew the contract in the second half of this year, we can still give you the same price as the first half of this year!" Director Tan said immediately.
"Thank you very much for your help, Director Tan. However, the Daqian doesn't plan to renew the contract!" Jia Yapeng smiled.
"Oh …" Director Tan was a little flustered. She didn't expect Jia Yapeng to reject her. Could it be that this Jia Yapeng had a good relationship with the previous Director Xu and could deal with her?
Director Tan thought of many things at that moment.
"Ahem!" Jia Yapeng coughed and rescued Director Tan from all kinds of terrible thoughts. Then, he said, "Director Tan, I think you've misunderstood me. I'm not saying that I don't want to advertise on CCTV. I just want to change the way of advertising. I don't want to advertise in large quantities like before! "
"I see!" Director Tan suddenly calmed down. Then, she asked curiously, "How does Mr. Jia plan to change the way of advertising?"
"I plan to change the way of advertising from the previous distributed advertising to the current focused advertising!" Boss Jia smiled and said, "I remember that there's a two-minute interval between CCTV's news broadcast and the weather forecast to broadcast advertisements, right?"
"I hope to buy all of these two minutes and use them to broadcast my advertisements! Apart from that, I also hope to buy the time advertisement at the beginning of the news broadcast. "
"I see …" Director Tan was shocked. She didn't expect Boss Jia to make two unprecedented requests.
First of all, there were indeed two minutes of advertising time between the news broadcast and the weather forecast. However, these two minutes of advertising time were basically sold to different companies at the price of 15 seconds each. Now, Boss Jia actually wanted to buy all of these two minutes. This was something that Director Tan had never heard of before. It was also something that the entire CCTV had never done before.
The other was the News Simulcast's Hourly News advertisement. This advertisement was even more unprecedented because in the eyes of the people, the News Simulcast was the most solemn national news. There should not be any advertisements during the Hourly News segment. Without the permission of the higher-ups, who would dare to advertise at such a critical time?
"We need to study this! Especially the News Broadcast Hour advertisement. This is something that I absolutely can't decide! "Director Tan said.
"Well then, let's talk about the advertisements between the News Broadcast and the Weather Forecast!" Jia Yapeng said with a smile.
The reason why he changed the strategy was that Jia Yapeng recalled that the two minutes between the News Broadcast and the Weather Forecast, together with the 7: 00 hour, had become CCTV's prime advertisement. Before 2010, it was the best advertisement resource in the whole of Hua Xia. Therefore, Boss Jia planned to change the original strategy and win CCTV's prime advertisement.
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