Yang Yuanqing always thought that his biggest competitor was still the Daqian's Little Brainiac. He felt that sooner or later, Little Brainiac would have a price war with him. However, Yang Yuanqing was already prepared because he thought that his cost was better than the Daqian's.
Yang Yuanqing asked Lenovo's staff to check the overall structure of Little Brainiac. Then, these staff told Yang Yuanqing that Little Brainiac used a brand-new computer structure. There were many complicated computer parts. If they were all purchased from abroad, the cost would definitely not be small. It was estimated to be about 200 yuan.
On the contrary, because Little Brainiac used the mature design of the F&C game console, many of the components had been mass-produced abroad. The purchase price was very cheap. Moreover, Little Brainiac paid more attention to the game's capabilities. In terms of computer functions, it basically adhered to the concept that as long as there was one, it would be fine. The actual cost would be much lower. The final assembly cost was less than 180 yuan.
Therefore, Little Brainiac's cost was far higher than Little Brainiac's. If there was a price war, Little Brainiac would definitely win.
This made Yang Yuanqing confident. If Little Brainiac dared to start a price war with him, Yang Yuanqing would definitely teach Little Brainiac a lesson.
However, Yang Yuanqing never expected that it was not Little Brainiac who challenged him in the end. Little Brainiac's price still maintained the noble price of 348 yuan. Even if the sales had plummeted by more than 80%, Little Brainiac had no intention of reducing the price. This made Yang Yuanqing feel both lucky and a little bored.
Recently, there were rumors in the underworld that the Daqian's Jia Yapeng had run to Fusang again. Now, it seemed that it was true. After the Daqian lost its leader, Jia Yapeng, its reaction was as slow as a pig. What a scum!
The problem was that Little Brainiac did not have any reaction. Then, who was the one who challenged Lenovo?
It was a company that he had never heard of. Its name was Hammer.
This company suddenly appeared overnight. It launched its own product in channels all over the country. Its name was Little Brainiac's Computer Typing Learning Machine.
And this Little Hammer PC typewriting learning machine looked almost exactly the same as the Little Tyrant. Its functions were exactly the same, and its game compatibility was also f * cking exactly the same. The slogan of their advertisement was, "Whatever the Little Tyrant can play, Little Hammer can play!"
More importantly, its price was cheap. A Little Brainiac's price was only 280 yuan, 20 yuan cheaper than Little Brainiac's price.
In this era, of course, there was no one who would pay the price even if they knew that it was an IQ tax, they would still be willing to spend a few thousand yuan. that..
This kind of person is really practical. I will buy from whoever has the lowest price. Anyway, it's fine as long as the function is the same.
In the end, Little Tyrant, whose sales had exceeded a million in half a month, saw its sales drop by more than half. On the other hand, Little Hammer was selling like a raging fire, and it looked like it was going to catch up.
"Where did this Brainiac come Brainiac?" Seeing this news, Yang Yuanqing could not help but curse. Then, he instructed his subordinates to start investigating this Hammer company. In the end, he concluded that this Hammer company did not appear out of thin air. They were already established last year.
This Hammer company started by producing pirated Little Brainiac game cartridges. The pirated Little Brainiac game cartridges they produced sold quite well in the market. They dared to sell a cartridge for 60 yuan. That was a huge profit.
Probably because they were not satisfied with earning money from the cartridges, they wanted to earn money from the game console as well. Therefore, the Hammer company had secretly developed a Computer Typing Learning Machine. Now, they were competing with Little Brainiac for the market.
Yang Yuanqing never thought that the Hammer company would have an affair with the Daqian. This was because the Daqian had scolded the Hammer company countless times on various channels, saying that it was destroying children's learning environment. They claimed that they wanted to crack down on piracy. They had sent hundreds of lawyer's letters. The relationship between the two parties was terrible.
When Yang Yuanqing saw this, he felt a little pity for the Daqian. He was actually entangled by such a rogue company.
It seemed that this Hammer company was born to be a rogue. It was not surprising that they would use such a method like a price war. Yang Yuanqing was not someone to be trifled with. Therefore, on June 20th, Yang Yuanqing announced that Little Brainiac would launch a large-scale promotion. People could enjoy the freezing price of 249 yuan if they bought it in reality.
In Yang Yuanqing's imagination, as long as he announced the price reduction, and it was at 249 yuan, then buyers would definitely flock to him. He would be able to get rid of the damn Little Brainiac.
However, what made Yang Yuanqing want to vomit blood was that Little Brainiac announced the freezing price promotion in the morning. Little Brainiac said in the afternoon that they would reduce the price to the extreme. They directly reduced the price from 280 yuan to 228 yuan. It could be said that they had the conscience of the industry.
How could Yang Yuanqing tolerate this?
Therefore, that night, Little Brainiac directly flipped the table and announced that the freezing price of 249 yuan that was previously set would not be counted. They would launch an absolute zero promotion the next day. The price would drop to 199 yuan, not even 200 yuan!
After announcing this price, Yang Yuanqing felt that his whole body was a little weak.
As mentioned before, the actual cost of Little Brainiac was about 180 yuan. However, if various other costs were included, then 200 yuan would be the final cost of Little Brainiac.
Now, 199 yuan was basically not making money. It was even to the extent of losing one or two yuan. This was really a loss.
However, Yang Yuanqing firmly believed that he was not wrong because Little Brainiac's cost would not be lower than his. Lenovo had close cooperation with major foreign electronics companies. The price of the goods was often a little lower than the market price. After all, Lenovo was such a big customer, and the major electronics companies still had to provide for it.
Therefore, Yang Yuanqing firmly believed that his cost price was even lower. When he lowered the price to 199 yuan, which was the real absolute zero, Little Brainiac was not qualified to play with him.
Sure enough, Yang Yuanqing's guess was right. After he announced that the price would be lowered to 199 yuan, Little Brainiac's price stopped a lot. There was no new promotional price announced for two or three days in a row. The market quickly returned to Yang Yuanqing's hands, and it further skyrocketed. He could see that he could sell three million units in June.
However, Yang Yuanqing's heart was sad because for every unit sold, Lenovo would lose one or two yuan.
But there was no other way. Yang Yuanqing could only lower the price until Little Brainiac could not bear it anymore.
However, things were always unpredictable. After three days of silence, Little Brainiac suddenly announced that they were going to launch a Children's Day Gift Pack in June.
The price of Little Brainiac Typewriting Learning Machine was directly reduced to 189 yuan per unit. However, there was a condition to buy Little Brainiac at this price, which was to buy a Children's Day Gift Pack worth 60 yuan.
In this 60 yuan Children's Day Gift Pack, there were two different game cartridges.
To put it simply, if you bought two additional game cartridges worth 30 yuan, you could buy a Little Brainiac Typewriting Learning Machine at the price of 189 yuan.
Logically speaking, this was a very cost-effective gift pack because in the current game cartridge market, the general price of a game card was basically about 50 yuan. Now, not only was the price of a game cartridge reduced by 20 yuan, but even the price of a game console had also dropped a lot. This was definitely a very tempting promotional event!
As a result, Yang Yuanqing realized that all the buyers had run away once again. His sales of 3 million units in June seemed to have also run away. More importantly, Yang Yuanqing realized that he seemed to have fallen into the mud pit of price reduction and could no longer escape.
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