"I'm finally back!" Boss Jia couldn't help but sigh as he returned to his motherland once again.
This time, Boss Jia had been abroad for three months. When he went out, it was still winter. When he came back, it was already summer.
However, there was no other way. This matter was particularly important. It was related to the Daqian's plan for the next twenty years. Boss Jia had to personally control everything.
Moreover, the Fusang branch was far away. In this era, the internet was not very developed. Boss Jia couldn't do anything. Therefore, he still had to stay a little longer. Otherwise, the Fusang branch would soon forget who the boss was.
However, this time, because he stayed in Fusang for too long, there were many problems that Boss Jia himself didn't think of.
The first problem was Lenovo. These guys actually copied Boss Jia's Little Brainiac. This was something that Boss Jia couldn't tolerate. Boss Jia copied countless other people's things. He didn't expect to be bitten by a dog this time. Someone copied his things.
In May, Boss Jia suddenly received an overseas call from the Daqian. Zhu Qiushui said that at this time, a large number of computer learning machines suddenly appeared in the market. Moreover, the price was extremely cheap. It was only 300 yuan per set. The Little Brainiac's market was severely hit, and the sales dropped by more than 50%.
Therefore, Boss Jia felt that he couldn't stay in Fusang anymore. He used the fastest speed to deal with the Fusang matter, then returned to Yuzhang City. In his office, he saw this copied typewriting learning machine.
From the appearance, this copied typewriting learning machine was almost exactly the same as the Little Brainiac. There was no difference. The only difference was that the brand name of the learning machine was printed as Little Brainiac, not Little Brainiac.
It was really amazing. The real Little Brainiac had appeared, and it was a copy of the Little Brainiac's product.
If this Little Tyrant was really the Little Tyrant produced by the Zhongshan Electronics Factory in history, then perhaps Boss Jia would let them go out of guilt.
However, according to the information Zhu Qiushui had gathered, this Little Tyrant was actually a typewriting learning machine produced by Lenovo Group. In fact, there was no need to investigate further. After all, the Little Tyrant's packaging stated that the company that produced it was Lenovo Group.
"What's the specific situation?" Jia Yapeng frowned and asked.
"We've basically investigated everything!" Zhu Qiushui said, "Through Elder Ni's connections, we got in touch with a senior executive in Lenovo. We spent about 100,000 yuan to figure out the whole thing."
"After you barged into Lenovo's conference room that day, Lenovo made up its mind to imitate our little top student. But the main reason is not because you disrupted their meeting. It's because our Little Brainiac has seriously eroded Lenovo's home computer market. According to Lenovo's internal report, their home computer market has fallen by more than 20% for five consecutive months. They've lost about 200 million in sales. They now hate you, our Little Brainiac, to the core! "
"So Lenovo decided to imitate our Little Brainiac, so they invested a lot of money. On May 10th, a large number of copies of the Little Brainiac, which is their Little Tyrant, entered the market. As a result, the total sales of our Little Brainiac in May dropped by about 50%."
"Although the sales of the Little Brainiac have been declining since March, the monthly decline has been about 10%. It has never reached such an exaggerated level of 50%!" Zhu Qiushui said with a frown.
"That's normal. If there are two identical things, one for 350 yuan and the other for 300 yuan, then I'll definitely buy the one for 300 yuan!" Boss Jia waved his hand, then said in amazement, "But Lenovo's development technology is so awesome? It's only been three months. They can actually go from copying to mass production. Their speed is even more exaggerated than ours! "
"They're not that good!" Zhu Qiushui snorted coldly, "At first, we were shocked by their speed. Later, from the information provided by the executive, we found out that they acquired an electronics factory today to achieve this production speed."
"This electronics factory is unlucky. Two years ago, they also thought of the idea of the learning machine, then began the process of research, development, and manufacturing!"
"It's a pity that their speed is not as fast as ours. When they had just completed their research and development and had not yet started mass production, our Little Brainiac had already gone on the market. This directly led to the electronics factory being on the verge of bankruptcy. However, they gritted their teeth and completed the preparations for mass production. But when all their equipment was in place, they couldn't afford to buy the components!"
"Later, Lenovo heard about this from somewhere, so they spent 5 million yuan to buy this electronics factory. They took over a full set of prepared production lines and blueprints. Naturally, they started mass production and sales in three months!" Zhu Qiushui said with gritted teeth.
"Is this electronics factory in Zhongshan City?" Boss Jia couldn't help but ask.
"Yes, it's in Zhongshan City. How did you know?" Zhu Qiushui looked at Boss Jia curiously.
"Because I know that this company is also doing it. I wanted to remind you to be careful, but I forgot before we left!" Boss Jia sighed.
Actually, Jia Yapeng didn't know about this electronics factory in advance. It was because this electronics factory was the manufacturer of the Little Overlord learning machine in his previous life. Originally, they were going to introduce the Little Overlord learning machine in March 1993 and then dominate the national market.
But this time, Boss Jia took over, so naturally, they didn't have the luck of their previous life. Boss Jia felt a trace of guilt in his heart, so he didn't torture the other party. He thought that even if the other party started to sell the Little Overlord, he would give him a way out as compensation.
But he didn't expect that the Little Overlord would be bought by Lenovo. Boss Jia couldn't tolerate this. He could let the Little Overlord make money, but he couldn't let Lenovo suck his blood.
"Do you have any ideas?" Boss Jia looked at Zhu Qiushui in front of him and asked, "You should have already had a meeting to discuss how to deal with this matter, right?"
"Yes, we think that the only way now is to immediately reduce the price and start a price war with them!" Zhu Qiushui nodded and said, "We think that we can reduce the price to 270 yuan. This way, we can quickly take back our original market share!"
"Oh!" Jia Yapeng replied, "Then what if they reduce the price to 250 yuan?"
"Then we'll reduce it to 230 yuan!" Zhu Qiushui said, "At most, we'll keep reducing the price. Because many of our components have been localized, the cost has been reduced a lot. Now, the total cost is less than 130 yuan. But the Little Overlord is different. Many of their components are imported from abroad. The cost of components alone won't be lower than 150 yuan. If we include labor, channels, and other costs, their final cost won't be lower than 180 yuan. So, if we start a price war with them, we will definitely win. The Little Overlord won't be able to withstand it! "
Zhu Qiushui said confidently.
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