"You bastard, did you pass on my order?!" In Nintendo's chairman's office, a person was being scolded by Yamauchi.
This person was the director of Nintendo's sales department. After Yamauchi's anger subsided, the director said, "I did pass on the order. No bookstore is allowed to sell non-Nintendo game cartridges. Otherwise, we will cut off the supply."
"I don't know why, but they said that they will supply all the bookstores in the country!"
The director said, feeling very wronged.
"That's strange. Do these bookstores dare to collectively rebel? Yamauchi frowned. Because of the huge profits of Nintendo's game cartridges, bookstores were very obedient to Nintendo.
Nintendo didn't allow them to sell game cartridges without Nintendo's permission. Generally, bookstores would never violate this rule.
Of course, some bookstores might violate Nintendo's wishes. After all, as long as Jia Yapeng paid enough money, the bookstores wouldn't care about Nintendo's ban.
But the problem was that the newspaper advertisement clearly said that bookstores in the country would be listed at the same time. This made Yamauchi very puzzled. Did all the bookstores in the country dare to violate Nintendo's wishes?
If that's the case, then it's really troublesome. This is a super earthquake!
So Yamauchi immediately ordered the director to inquire about the bookstores' intentions.
The next day, the director came to report that all the major bookstores were very obedient. They promised that they would never sell any game cartridges without Nintendo's permission.
This made Yamauchi very confused. Could it be that Jia Yapeng actually dared to publish fake news in the newspaper?
Just as Yamauchi was feeling puzzled, the 20th finally arrived.
On this day, Yamauchi wore sunglasses and a mask and slipped out of Nintendo's building alone. He ran to the entrance of a bookstore two streets away from the company. He wanted to see the situation in person.
Yamauchi first rushed to the game cartridge sales section of the bookstore. Yamauchi walked around the entire sales section and didn't find any Pokemon game cartridges. This made Yamauchi sigh in relief. It seemed that his territory was still there. The bookstores didn't dare to violate his wishes. They didn't have the courage to sell Pokemon.
So the question was, why did Jia Yapeng see such an advertisement in the newspaper?
While Yamauchi was puzzled, three or four children rushed over and asked the boss loudly, "Boss, do you sell Pokemon game cartridges?"
At this moment, Yamauchi's ears pricked up.
"No, we don't sell this game cartridge!" The boss shook his head.
"Phew!" Pu Yamauchi breathed a sigh of relief and smiled.
The children looked disappointed. They muttered, "That's not right. The newspaper clearly said that it would be sold in bookstores all over the country today. Could it be lying to us?"
"Cough cough!" The bookstore owner coughed and said, "Although we don't have any Pokemon for sale, our bookstore is having a book promotion recently. If you buy a book, you'll get a game cartridge. I think it's called Pokemon."
"Really?" The children exclaimed.
"Yes, if you don't believe me, look here!" The Old Book pointed at a small mountain of books. The children immediately rushed over, only to find that the novels were covered with a layer of plastic bags. On the back of the novels, there was a box of game cartridges with the words "Pokemon: Red" written on it. The two items were tied together with a piece of tape.
This was the legendary bundling sale, and Fusang was the birthplace of bundling sales. Many products would be bundled with some small toys or props when they were sold to increase the sales of the products. This was a very common sales method in Fusang.
This was not strange to the children at all.
But the crux of the problem was that it was normal to bundle a toy worth a few yen or more than ten yen with a book, but to bundle a game cartridge worth 3,999 yen, which was six times the price of the novel, was very exaggerated. Who was the one who was bundling who?!
"Boss, how much is this book?" The children quickly asked.
"It's not expensive, 3,999 yen!" The boss said with a smile.
It was indeed not expensive. The price of a game cartridge was 3,999 yen. Now that it was bundled with a novel that was worth 499 yen, of course, it was not expensive.
Sure enough, the children's faces lit up when they heard the price. They told them that they had prepared some yen beforehand, and each of them chose a novel to buy.
At this time, Yamauchi's face was a little pale.
One after another, within half an hour, Yamauchi saw more than 20 players buy the bundled game cartridge with the game cartridge. These players came directly to ask about Pokemon at the beginning, and then happily took the game cartridge and the novel with them. This made Yamauchi's expression become more and more uncomfortable, and he was about to collapse.
Soon, another customer came to the door.
"Boss, I want to buy a new novel called the Sword and Saber Divine Realm!" A customer said.
Hmph, I finally met someone who specially came to buy novels. I told you to bundle the novel with the game cartridge. Your 3,999 yen novel, how can it be sold? Yamauchi cursed in his heart. Then, he saw the boss take out a novel from behind his back and give it to the customer. "Here you go, 4,999 yen."
"Damn! You even prepared two versions! "Yamauchi was so angry that he wanted to vomit blood.
However, this was not the thing that made Yamauchi vomit blood the most.
Just as the customer was about to pay for the novel, he suddenly saw the beautifully packaged novel. He frowned and said, "Boss, you clearly have a better packaged novel. Why don't you sell it to me?"
"Oh, that's a special edition. It comes with a game cartridge, and the price is 3,999 yen. Are you sure you want it?" The boss said with a smile.
"Game cartridge? What game cartridge? "The customer asked curiously.
"I think it's called Pokemon!"
"Oh, it's the game that's been hyped up in the newspapers recently. A book and a game cartridge are only 3,999 yen. Obviously, that's a better price!"
"Boss, I want that special edition. I just can't find a game to play. Today, I want to see if this game is as good as what the newspapers say!" The customer said with a smile. Then, he bought the special edition novel and left.
When he left, Yamauchi's face was as black as charcoal. He couldn't stand it anymore.
"Boss, please take these novels off the shelves immediately!" Yamauchi jumped out and said to the boss with a black face.
"Who are you?" The boss raised his head and looked at Yamauchi as if he was an idiot.
"I'm Nintendo's market supervisor!" Yamauchi, of course, couldn't say that he was Nintendo's president. Instead, he gave himself the title of market supervisor. Then, he said sternly, "According to Nintendo's contract with all the major bookstores in the country, you are not allowed to sell games that are not allowed by Nintendo. Otherwise, Nintendo has the right to remove all game cartridges from the shelves and ask for compensation!"
"Baka, are you crazy?" The boss scolded. "Which eye of yours saw me selling game cartridges? I'm selling novels. Nintendo is in charge of everything. How can you stop me from selling novels?! "
"But there's a game cartridge in your novel!"
"That's a game cartridge that comes with the novel. We are selling novels. Don't bully us because we don't understand the law. The law states that any product that comes with a gift does not affect the value and nature of the product. So, we are selling novels. We are not violating any contract. Please leave immediately. Otherwise, I will call the police! "
"How can a novel be sold for 3,999 yen!" Yamauchi couldn't help but shout.
"The price of a piece of Wagyu's snow beef is equivalent to 20 pieces of United States beef. What's wrong with that? They can sell it for as much as they want. What can you do about it? "
"…" Yamauchi was completely defeated.
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