"Chairman, you're really amazing. You've even calculated this accurately!!" In the chairman's office of the Da Qian Corporation, Bili, Bili and Bili looked at Chairman Jia with admiration.
When Beilibeili was first listed on the market, the trio was very puzzled and asked Jia Yapeng this question.
"Boss, I don't understand. Why do you want to delay the release of all the game cartridges? Also, you don't want Beilibeili to sell it directly. You want to set up a subsidiary company. You even told the other bosses that this is not the original game cartridge, but a pirated version. Why? "
At that time, Chairman Jia did not answer them and let them figure it out themselves. Now, they finally understood Jia Yapeng's intention.
Manager Jia's intention was very simple. In the beginning, the goal of the Little Genius was to gain the approval of the parents. He had to create the impression that this was indeed a computer learning machine. Therefore, when Wang Xuan suggested that all the game cartridges should be listed on the market together, Manager Jia very straightforwardly rejected all of them. He only allowed the sale of typing games or games with obvious learning purposes to be sold together with the Little Genius. The other games were all temporarily suspended.
The purpose was to completely reduce the parents' resistance and make them believe that this is a learning machine. The games are just a tool to practice typing. This is to create the best impression for the parents.
As for the second question, the answer was the same as the first question. It was to maintain a good impression in the hearts of the parents. After all, the Little Genius Student was not going to sell the cartridges for one or two months, but for one or two years. Therefore, it was very important to maintain a good impression in the hearts of the parents.
Therefore, the game cartridges were definitely not produced by Beilibeili. Beilibeili was a company that loved learning and worked hard for the future of the children. They would not produce any game cartridges. These game cartridges were produced by unscrupulous pirates who secretly stole Beilibeili's decoding technology. They had nothing to do with Beilibeili. Beilibeili was a company with a conscience. It was the purest and kindest white lotus flower.
Although the controlling shares of the pirate named Hammer were firmly in the hands of Jia Yapeng, and all the profits eventually went into Jia Yapeng's wallet, this had nothing to do with Beilibeili and Chairman Jia.
Chairman Jia was kind-hearted. Anyway, there will definitely be pirated game cartridges in the future. Rather than letting the unscrupulous pirates earn this money, Chairman Jia would rather earn it himself. In the future, he could create more fun games for more children. This was all beneficial!
However, in the Daqian Group's office, Wang Xuan raised a new question. Why was the price of the pirated game cartridges produced by Hammer Games higher than the original game cartridges? Was there any integrity in pirated game cartridges?
"Anyway, the cost of the game cartridges is 30 yuan. The cheapest price would be 40 yuan to make a profit. For players who are willing to fork out money to buy game cartridges, there isn't much difference between 40 yuan and 80 yuan. Why don't we take advantage of the fact that there aren't any real pirates now and sell it at a higher price? Let's drink the soup first! " Chairman Jia smiled and said, "In addition, the price of the pirated game cartridges is higher than the original game. This shows Beilibeili's conscience, and it can also accumulate some good impressions for our company."
"However, Chairman Jia, if the game cartridges are so expensive, the sales of these cartridges will definitely not be very good. Will it affect the promotion and sales of Little Brainiac?" Wang Xuan asked worriedly.
"Don't worry. As long as there is value and there is profit to be made, the market will solve the problem by itself!" Chairman Jia's mouth showed a trace of interest.
Starting from December 10th, 1992, when there was still a month before the winter holiday, Chairman Jia finally gave the order to release two million boxes of various "pirated" game cartridges that were produced by Hammer Games into the market.
Although these were pirated game cartridges, they still used Daqian channels. This was very interesting. Many smart people figured out that something was wrong. However, Beilibeili and Daqian denied that these pirated game cartridges had anything to do with them. They said that it was the work of some bored distributors. They would severely criticize and educate these distributors so that they would not make such mistakes in the future.
Anyway, Beilibeili's mouth was on its face, and no one had anything to say. The smarter the people, the more they would not break this tacit understanding. They just quietly put these pirated game cartridges on their counters and sold them openly.
At first, because the price of these pirated game cartridges was too high, the sales were not very good. Then, the Daqian distributors gave the snack shop owners an idea. That was to put a Brainiac in the shop and let each child try it for about five minutes for free.
At first, the shop owners objected to this idea because they needed to spend 348 yuan to buy a Brainiac and a few hundred yuan to buy game cartridges. The cost was simply too high.
Therefore, the Daqian distributors very generously said that after the shop owners bought a Brainiac, they could have a one-month trial period. If they felt that the Brainiac was useless within a month, and the Brainiac was not damaged, then the Daqian could refund them in full. Even the game cartridges could be refunded in full.
This instantly made all the snack shop owners feel relieved. Then, everyone carried a Brainiac and put it at home, just like what happened to Li Xiaofeng before.
Then, the situation got out of hand. The charm of video games was stronger than mini 4WD vehicles. In front of all kinds of new and interesting game cartridges, these students fell for them.
A small number of rich students spent money on game cartridges on the spot and even bought a Brainiac.
These rich students were not interested in the Brainiac at first. They felt that it was something to learn and learning could not make them happy.
However, when they discovered that the Little Genius could be used as a game console, they instantly became extremely happy when they studied. When their parents saw their children taking the initiative to buy school supplies, they jumped up in joy. They exclaimed that their son had finally learned well. The future was promising!
This was the case for those with good family conditions. Students with average family conditions began to pester their families to buy the Brainiac. They began to cry and swore to God that they loved to learn, wanted to learn English, wanted to practice typing, and wanted to become useful in the future.
Then, they gave various examples, such as which students in the class bought the Brainiac and then their language scores improved by leaps and bounds. Even their typing became extremely fast, shocking everyone.
In the face of children who wanted to learn so much, which parent could resist such a request? Therefore, from December onwards, the sales of the Brainiac began to increase sharply.
Originally, in October and November, the sales of the Brainiac were 500,000 units.
As a result, in just one month in December, the sales reached 1.5 million units, more than three times the sales of the previous two months. What was even more terrifying was January and February. Because these two months were the winter holidays, a large number of students had nothing to do at home and had all day to play at their classmates' houses.
And those students who had Brainiacs at home became the focus of all the students. They even said that they were learning together and improving together. This made the parents unable to refuse and took the initiative to send their children to their classmates' houses every day to communicate and type.
This winter holiday allowed more children to experience the charm of the Brainiac. Many children who had been strictly controlled by their families when they were in school also had the opportunity to come into contact with the Brainiac during the winter holiday. They even had the opportunity to play games. Then, they began to clamor to buy the Brainiac when they went home.
This made countless parents sigh in their hearts. They couldn't even fulfill their children's needs to work hard and improve. They were really parents in vain. Therefore, they gritted their teeth and bought a Brainiac home.
In the end, the sales volume of the primary school newspaper exceeded 2 million units in January, and reached a peak of 2.5 million units in February. In three months, a total of 6 million Little Brainiacs were sold. The Little Brainiacs in the original inventory were sold out, and there was a shortage everywhere. In some places, the pickup price was even raised to 400 yuan per unit. This made all the employees of Beilibeili stunned. This was too f * cking exaggerated.
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