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Chapter 1792

Words:1702Update:23/01/14 04:09:14

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The last meal of the Jia family's first big gathering was over. No one expected Jia Changtian to make such a statement and directly give up the right to inherit the Daqian Group, and how big of an impact this would have on the future.

Jia Zhangde couldn't sleep for the entire night, thinking about his future.

Sometimes, he just wanted to roll up his sleeves and win his father's approval, then become the manager of the Daqian Group. It didn't matter if he didn't have the shares, but if he could lead this great company forward, it would definitely be the joy of a lifetime.

But he also didn't want to get involved in this right and wrong. If he went home to guard Guanjin and started his own business, then he would only need to manage the business.

But if he decided to take over the Daqian Group, Zhu Qiushui would probably swallow him alive first, and he would also have to think of a way to win the approval of all the executives.

Well, this poor 13-year-old child had to think about a lot of problems that people in their thirties wouldn't even think about.

Just as Jia Zhangde was thinking, there was a knock on the door. Jia Zhangde opened the door and saw that it was his father.

"Let's go sit outside!" Boss Jia took the initiative to invite him, so Jia Zhangde naturally wouldn't refuse. The two of them left the first house, found an ordinary bench, and sat side by side.

"What do you think about your brother's matter?" Jia Yapeng asked.

"Brother wants to be a saint, I'm not as good as him!" Jia Zhangde said with a bitter smile.

"Then do you want to take over the Daqian Group?" Boss Jia asked again.

"Yes!" Jia Zhangde's answer was very straightforward. Although he couldn't sleep because he didn't know the answer to this question, when his father asked, he didn't even think about it and answered very straightforwardly.

"Well then, let me ask you, the question I left you three days ago, have you thought about it?" Boss Jia said with a smile. "If a personal terminal sold at 2,999 yuan can only sell 5 million units worldwide, then how do you build a wide network of stores and systems?"

"It's simple, in fact, the Daqian Group has already used this method, which is to reduce the price generation by generation!" Jia Zhangde cleared his throat and said the answer he had been thinking about for three days.

"Go on!"

"Actually, this is a very mature plan that has been used for Daqian mobile phones. After the launch of Daqian's latest flagship mobile phone, the price of the previous generation of mobile phones was reduced by 200 USD. The first generation of mobile phones was completely discontinued. In the end, a complete Daqian brand line was formed. There are mobile phones of all prices!"

"We can use the same method on Mphone!"

"Since you said that Microsoft is three years ahead of the industry, then we'll set three years as our target. First of all, we will release the latest model of the iPhone every year, and the global price is $2,999. "

"Then, when the second generation of the iPhone is released next year, the price of the first generation will be lowered to 1999 USD. After the release of the third generation Windows Phone, the second generation Windows Phone was reduced to 1999 USD while the first generation Windows Phone was only sold for 999 USD! "

"At this point, as you said, the three years are up, and other brands have caught up with us in terms of specifications and capabilities. However, our first generation Windows Phone is still slightly ahead in terms of functionality. Therefore, there is no problem in selling it at 999 USD compared to other brands' flagship mobile phones. The users will still be able to accept it!"

"When the fourth generation is released, the price of the first generation Windows Phone will be lowered to 499 USD, completely occupying the mid-range price in the industry. After that, the first generation Windows Phone can be phased out. This way, our mobile phone product line will include our Daqian brand from the ultra-high-end to the flagship to the mid-range. "

"We can use the price of the first flagship model at $2,999 to maintain the existence of the Daqian brand. Then, we can use the previous models to further occupy a wider market. Because the price of these phones will be reduced over time, it will not impact the value of the brand itself. "

"On the other hand, other users are also very willing to buy an older model of the MPHONE. After all, they have the support of a new generation MPHONE from a high-end brand. Buying an older generation MPHONE is like buying a luxury item in their eyes. Moreover, it's at a relatively cheap price. All customers will rush to us!"

"Well said!" Boss Jia looked at his son approvingly. Then, he asked, "But 499 USD is probably too expensive for many mobile phone users. Shouldn't we continue to produce a Windows Phone that costs 299 USD or even 199 USD?"

"That's not necessary at all!" Jia Zhangde shook his head firmly. He even said with some disgust, "Father, no one in the world can monopolize the entire industry and continue to improve. We have to leave something for others to eat!"

"I know, 70% of the people in the world may not even be able to afford a Windows Phone that costs 499 USD. They are only willing to buy a Windows Phone that costs 199 USD and below!"

"But so what? This market is actually worthless, at least in terms of industrial products. We can totally give this market to other mobile phone manufacturers! "

"Because even if we don't give it away, the mobile phone manufacturers in this market will take the initiative to compete, and then continuously use price wars to compete. In the end, the mobile phone's profit margin will be suppressed to a very dangerous position. This is absolutely not suitable for Daqian, which is already a big company with a big business and a serious corporate problem."

"Why don't we give the market to them? Let these mobile phone manufacturers fight for the so-called price-performance ratio, the so-called low-cost mobile phone for ordinary people. The price will be lowered again and again. This way, these mobile phone brands will be tied to low prices for the rest of their lives. They will never be able to compete with us in the high-end market."

"After all, in this market, the profit we make from selling one Windows Phone may be the profit of ten or even twenty Windows Phones of theirs. Only by giving away the market can we let them fight each other and we can survive!"

"In addition, the biggest problem with this plan is that the M Phone has to continuously maintain its technological superiority for more than three years. The constant competition from friendly companies will be a huge driving force for Daqian mobile phones to improve. Only when there are competitors, Daqian mobile phones have to move forward. Otherwise, once they really monopolize the market, Daqian will become the former Intel, a piece of trash that only knows how to squeeze toothpaste!"

After Jia Zhangde finished speaking, he looked at Jia Yapeng nervously. This was because Jia Zhangde understood that the question just now was a test given to him by his father. If his answer did not pass, it would be more difficult for him to compete.

After all, Zhu Qiushui still had a son, Jia Changkong. It was obvious that Zhu Qiushui would do his best to train Jia Changkong to compete with him.

"Very good! It's so good that it's beyond my expectations! " Boss Jia nodded, then patted his son's head and asked in his ear, "Do you want to be the commander of the United States?"

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