"Since the cost is so low, why is the price set at $2,999 USD? Now, even the latest flagship phones are priced around 999 USD. If we set the price of the Windows phone at 2,999 USD, won't many users be unable to buy it and give up on the market? "
"Do you know how the initial price of all flagship phones was set at $999 USD?" Boss Jia asked.
"I don't know …" Donald shook his head sincerely.
"I set the price!" Boss Jia laughed. "The price of a flagship phone at $999 USD was set when Daqian's third phone was released. After that, all Daqian's latest flagship phones were priced at $999 USD!"
"The other brands were beaten by our price, but they weren't willing to sell at such a low price. In the end, they all set the price at $999 USD!"
"Of course, they still wanted to save face. Some would set it at $1,019 USD, some would set it at $989 USD, $969 USD, and so on. However, they all jumped around $999 USD because I was the one who set the price!" Boss Jia said proudly. Donald's blood boiled as he listened. He set the price of the entire mobile phone industry in a year. This was too f * cking domineering. Would he be able to be so domineering in the future?
"The same goes for the pricing of the Mphone at $2,999 USD. In fact, the Mphone's current configuration is the limit of Daqian's technology. Many of the technologies are still in the laboratory and have not been perfected. However, I still used all of them on the Mphone without hesitation. This is to create a mobile phone that surpasses the entire era, so that no mobile phone manufacturer can challenge the Mphone within three years. Only then will the price of $2,999 USD be accepted by the market!"
"Humans are very strange creatures. Although you think that it's hard to sell at $2,999 USD, this price will also make the Mphone a bright light that attracts countless consumers. It will seduce their desire to spend!"
"Because once you use the Mphone, you will be able to pull away from all the mobile phone users around you. At $2,999 USD, all the Mphone users will think that they are using a luxury product, that they are above the masses, and that the Mphone is for the elite!"
"I'm using an Mphone, but you're using a Nokia. Then you're a hammer. We're not on the same level!"
"That's ridiculous. A person's status and value can't be determined by a phone!" Donald said with a frown.
"That's because you're already in a high position, so you can use a rational perspective to judge a person's value. In fact, all your friends don't need to use their phones to prove that they're very rich!"
"But the poor without money are different. They have nothing to prove that they are rich, but they want others to think that they are rich. Therefore, they need something that can elevate their status at all times and can be seen by others at any time!"
"At this time, for men, this thing is a watch. For women, this thing is a bag! "
"But why can't this thing be a phone?"
"Watches are gradually being phased out. Many people no longer wear watches casually, and watches are mobile phones!"
"Then, mobile phones can naturally replace watches and become an item to show off. After all, mobile phones are the same as watches. They have to be taken out and shown off all the time!"
"Finally, the most important point is that expensive watches cost more than a hundred thousand USD. Only the truly rich can use watches to show off. The poor can't afford it."
"This is why I want to define a new concept of personal terminal. The concept of a mobile phone can't support a show off. Only personal terminal, a name full of science fiction and fashion, can make customers willingly fork out money."
"The highest price for an MPHONE personal terminal is 2,999 USD. As long as you're not in the extremely poor class, then you can grit your teeth and buy an MPHONE. It's not like you can't afford it. This is a tool that anyone can use to show off. Therefore, I believe that the sales of the MPHONE will not be bad. I can make a bet with you. Within a year's time, the sales of the MPHONE will exceed 5 million units worldwide!"
"Nokia sells a mobile phone at $999 USD and earns at most $300 USD per unit."
"But we can earn at least $2,500 USD per unit. The profit of one Mphone is equivalent to eight Nokia sales, which is equivalent to 40 million units worldwide. Isn't this the best selling mobile phone in the world?"
"…" Donald stopped talking. Although he didn't know if the consumerism that Boss Jia mentioned would come true, he felt that there was something wrong with it.
"But the majority of users can't afford a mobile phone at $2,999 USD!" Donald said, "Even if there are five million annual sales in the future, this number can't support the software ecosystem of Hongmeng mobile phone that you want, father. Instead, it may lead to other competitors taking advantage of the situation!"
"So what?" Boss Jia asked with a smile.
"Father, for Mphones, the real profit is not the profit from selling the mobile phone, but the commission from the various software products in the Daqian mobile phone store. Am I right?" Donald asked.
"That's right!" Boss Jia looked at Donald in surprise. The number of people in the company who could see this point could be counted on one hand. His son actually understood it. That was amazing!
Donald raised his head, looked at his father, and questioned, "If our MPHONE sales volume is 5 million, and Nokia also develops a personal terminal in the future, although they only sell it at 999 USD, their sales volume is as high as 40 million. Then, as a software developer, which personal terminal should they choose to develop software for and put it on the shelves?"
"Good son! You're amazing! "Boss Jia couldn't help but hug his son and kiss him. Donald's little face turned red from the kiss.
"Since you're so smart, can you guess how your father is going to solve this problem? Let me remind you that our Mphone is three years ahead of the entire industry! "Boss Jia said with a smile.
"Dad has indeed come up with a solution!" Donald actually understood that his incredible father wouldn't do such a stupid thing. He must have thought of a corresponding solution, but Donald didn't understand what the solution was.
However, thinking about his father's reminder just now … Oh no, he still didn't understand!
While Donald was thinking about it, Emperor Wu stopped in front of an ordinary building that looked like a warehouse.
Donald had been to this building not long ago, but he didn't have the chance to enter at that time!
"Good son, we're home!" Boss Jia pulled his son out of the car.
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