Then, it was the Daqian mobile phone controlled by Boss Jia.
With the release of the Daqian MP3 player and the astonishing sales volume of 60 million units, the light of the Daqian 3 mobile phone had been completely overshadowed by the MP3 player. As a result, many people did not realize that the sales volume of the Daqian 3 mobile phone in 1997 had already exceeded 8 million units without anyone noticing.
This was quite an astonishing number. After all, the Daqian 2 mobile phone had only sold 6 million units worldwide. This meant that the Daqian 3 had surpassed the Daqian 2 in terms of sales.
In fact, the Daqian 3 could have sold more. However, perhaps after seeing the Daqian 3's price drop, Nokia and Motorola also quietly lowered the price of their latest mobile phones to about 1500 USD.
At the same time, the price of their old mobile phones was also reduced to about 1000 USD. Some of the oldest mobile phones were even reduced to about 800 USD. Obviously, they were going to start a price war with the Daqian.
The price war between Nokia and Motorola was also very effective. Although none of their mobile phones sold more than the Daqian 3, their overall sales surpassed the Daqian 3.
Among them, Nokia's total sales were 16 million units, and Motorola's total sales were 11.25 million units.
However, the title of the year's mobile phone sales champion was still retained by the Daqian. Because in 1997, the most sold mobile phone was not the Daqian 3, but the Daqian 1.
That's right. This three-year-old mobile phone sold an astonishing 9.8 million units in 1997. It almost broke the 10 million mark.
In addition to the 2 million units of "Da Qian 2" in 1997 and the 8 million units of "Da Qian 3" in 1997, the total sales volume of "Da Qian 3" in 1997 reached an astonishing 19.8 million units, which almost exceeded the total sales volume of 20 million units.
Then, the question was, why did the Daqian 1, a three-year-old mobile phone, sell so well?
The reason was simple, because he was cheap!
Now, the Daqian 1 phone was only 599 USD. If converted to RMB, it was only about 4,800 RMB. This was definitely an attractive price in 1997.
Previously, in the eyes of many people in the world, mobile phones were a luxury that only the rich could have. Ordinary people had no thoughts about mobile phones at all. If they wanted to make a call, they could just find a public phone and make do with it.
However, this didn't mean that ordinary people didn't have a desire for a mobile phone. On the contrary, when they saw someone take out a mobile phone or an even smaller one, these ordinary people had a strong desire in their hearts. It was just that the time limit prevented them from buying a mobile phone.
However, when the price of a mobile phone was reduced to $599, many people began to waver in their hearts. It seemed that they could afford $599 if they gritted their teeth. Moreover, it would not affect their lives too much. They would just treat it as if they smoked less cigarettes.
Along with such thoughts, many middle and working class people in developed countries around the world who had never thought about mobile phones before started to think about mobile phones.
There were also some middle-class people in developing China who began to have the desire to buy mobile phones. This naturally led to an explosion in the sales of low-cost mobile phones.
Especially the Daqian 1. Although it didn't have the current popular game functions, such as flip, slide, text, and so on, it had no problem making and answering calls normally. Moreover, the design hadn't been outdated until now. It could also be used in the current mainstream new models.
Even if the Daqian 1 phone was completely discontinued in June 1998, it had reached the peak of its life. In 1997, it almost sold an astonishing 10 million units.
The same story happened to Motorola and Nokia. The old models that they launched around 800 USD were also sold out. They had the best sales among all models.
Although these old models were much worse than the beautiful Daqian 1 in terms of functions and appearance, Motorola and Nokia's brand influence was much stronger than the Daqian 1.
In the minds of most consumers, Motorola and Nokia were better than the Daqian. There was no way to solve this problem in a short period of time.
After all, Motorola and Nokia were established more than 90 years ago. At the same time, they had more than 70 years of history in the communication field. Most importantly, they were companies in Europe and the United States, while the Daqian was a company in Hua Xia.
How could the quality of a mobile phone produced by a company in Hua Xia be better than a company in Europe and the United States?
This was the thought of almost the whole world, including Hua Xia's own people.
"Wait and see!" Boss Jia looked at the data and shrugged his shoulders indifferently. It was difficult to change the current situation. However, in a few years, when the era of smartphones arrived, it would be time to change the world!
All in all, the Daqian mobile phone brought in more than 6.2 billion USD of profit for the Daqian Group in 1997. In addition, the sales of some parts of the Daqian mobile phone, such as the stand-alone charger and backup battery, were also good. Together, they brought in about 100 million USD of profit. This was something that Boss Jia did not expect.
If it were not for the sudden rise of Daqian Electronics, the Daqian mobile phone company would be the second most profitable company under the Daqian Group.
However, it was only slightly behind and ranked third.
So far, it was the performance of the entire Daqian Group.
In first place was Daqian Games, with 15.12 billion USD of sales and 9.172 billion USD of profit, which was the best in the entire Daqian Group.
In second place was Daqian Electronics, with 15 billion USD of sales and 6.9 billion USD of profit.
In third place was Daqian mobile phone, with 16.5 billion USD of sales, but with only 6.221 billion USD of profit, the profit margin was really low.
These three companies were currently the three largest companies under the Daqian Group, and no one could shake their profits.
Next was the company.
In fourth place was Daqian Culture, with 2.2 billion USD of sales and 2 billion USD of profit.
In fifth place was Daqian Entertainment, with 4.9 billion USD of sales and 1.2 billion USD of profit.
In sixth place was Daqian Commercial, with 840 million USD of sales and 600 million USD of profit.
In seventh place was Daqian Puzzle, with 636 million USD of sales and 223 million USD of profit.
In eighth place was Daqian Food, with 680 million USD of sales and 120 million USD of profit.
Although the profits of these five companies were much lower than the profits of the three largest companies, they were still profitable.
At least, they were much better than the three companies below that had almost no profits.
Daqian E-Sports, with 123 million USD of sales, almost no profits, and a loss of 80 million USD.
120 million USD of sales, almost no profits, and a loss of 500 million USD in 1997.
Daqian Printing, with 635 million USD of sales, almost no profits, and no losses.
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