"I agree with Yang Yuanqing!" In the end, Liu Chuanzhi stood out and said. "Previously, we were making money while lying in bed. It was easy to make money, but there will not always be such good things in the world. The prices will eventually be pulled down to a reasonable standard, and this will not happen sooner or later! "
"Xiao Yang had helped us to see this point. I think it is good."
"I announce that from next month, Lenovo Computers will introduce a brand new model. The prices of these models must be lowered to around 1000 RMB higher than the Xiaomi computer. "
"Xiaomi Computers' biggest weakness now is their brand value. The moment they start to lower their prices, their brand value will be gone. As long as our brand value is still there, we can earn more profits than Xiaomi Computers. This way, Xiaomi Computers can only follow behind us! "Liu Chuanzhi's words made all the executives speechless.
Actually, they also know that lowering the prices is imperative. But they cannot bring it up themselves. If anything happens, they will be the scapegoat.
"Chairman, I have another suggestion!" Yang Yuanqing suddenly said.
"Say it!"
"We cannot lower the prices directly. If not, the customers who bought our PC at 9,000 RMB will be furious. I am afraid it will be a scandal, and it will not be good for our company."
"Chairman, your suggestion earlier is very good. We will introduce a brand new series of models and differentiate them from the old models. The old models will still be sold at the same price. This way, the old customers will not be angry. But there is one thing we need to take note of. The new models cannot be the successor of the old models. For example, the next LX series model should be LX23. "
"But the new models cannot use this serial number. We can change it to ULX1. This will show that this is not the upgraded version of the old models. This will further reduce the anger of the old customers!"
"Other than that, we cannot lower the prices of the new models directly. I feel that when we introduce the new models, the prices can be slightly higher than the old models. At the same time, we can make use of the festive period to organize an event to lower the prices by around 1,000 RMB. "
"This way, the new model will definitely be able to continue selling like hotcakes for a period of time. Then, we will secretly fix the price of the new model at the current event price. Then, we will use the next festival as an excuse to hold another event and lower the price by another 500 yuan!"
"After about five or six events like this, our new model will be able to be lowered to the predetermined price. At the same time, we can also use each event to harvest a large number of personal users who intend to buy computers. Perhaps we can harvest all the users who intend to buy computers in the past two or three years in just a few months. This way, this year's financial report will be even better than last year's. It won't be a problem for our number of users to rise to a few million!"
"Good idea!" Liu Chuanzhi nodded as his eyes lit up. He had not thought of this. Yang Yuanqing had indeed become more meticulous and witty after going out to gain experience.
Moreover, after being trained in a front-line sales position, he had a better insight into the psychology of consumers. He knew that the thing that consumers could not resist the most was price reduction. Lenovo could really harvest all the potential consumer market by continuously carrying out price reduction activities for a few months.
At that time, if Xiaomi wanted to enter this market, they would find that they had harvested almost all the potential users. It was a perfect plan!
The executives at the scene also looked at Yang Yuanqing with a complicated gaze. This guy was really amazing. Even they could not help but take action when they heard his plan. He was just a former successor, but he was really amazing.
"Then let's do it this way!" Liu Chuanzhi finally concluded. "Starting next month, our company will separately launch new computer models for the retail market and the Internet cafe market. In this new era, we cannot fall behind. Otherwise, no matter how big Lenovo is, it will still fall apart!"
"Yes!" No one could resist Liu Chuanzhi's orders. Once Liu Chuanzhi opened his mouth, Lenovo would operate according to his will.
"And you, Little Yang!" Liu Chuanzhi finally looked at Yang Yuanqing. "Old Dong of Huadong District. Recently, his health has not been good. In three months, he was hospitalized twice. Now, he is still recuperating at home."
"I think you should take over Old Dong's burden and let him have a good rest. Take care of the entire Huadong District for me and strive to achieve glory again!"
"Yes! I promise to complete the task! "Yang Yuanqing said excitedly.
Old Dong's Huadong District was Lenovo's business in the entire Huadong District. It was Lenovo's second largest market and also one of Lenovo's most important positions.
Although Yang Yuanqing's previous position was higher than this position, he was still the one who was kicked out. Now that he could return to this position, he was already satisfied.
After all, rice has to be eaten bite by bite. The road has to be taken step by step!
"But I am still a little worried!" Liu Chuanzhi sighed. "In the Internet cafe market, it is still too difficult for us to beat Xiaomi. Are you really confident?"
"Chairman, actually, we still have a hidden advantage. We can give our opponents a fatal blow!" Yang Yuanqing's face suddenly showed a trace of a smile.
"Oh, what advantage?" Liu Chuanzhi asked curiously.
"Chairman, do you still remember the cooperation agreement we signed with Microsoft?" Yang Yuanqing asked with a smile.
"You mean the authorization to use the Windows system?" Liu Chuanzhi said.
"Yes, that's the agreement. According to this agreement, when our Lenovo computers are sold, we can pre-install the original Windows system! "Yang Yuanqing said.
Speaking of this agreement, Liu Chuanzhi was very unhappy.
Lenovo's computers did not come with any operating system in the past. But after the Windows system became popular, all the buyers requested the sellers to pre-install the Windows system. If not, in this era where the installation system is very cumbersome, the netizens will not buy a computer without the Windows system.
After that, Lenovo's distributors secretly installed pirated versions of the Windows operating system for their customers, and Lenovo turned a blind eye to this. When Microsoft protests, Lenovo can say that it was the distributors' fault and punish them.
In fact, Microsoft did not interfere in this at first. After all, Microsoft's strategy is to use the pirated operating system to take over the third-world market. Microsoft knows the third-world citizens are not interested in spending thousands of RMB to buy a PC system.
It is also impossible for Microsoft to sue the citizens one by one.
But later, Microsoft realized that the citizens are not willing to pay, but the ZF is willing to pay. After all, the ZF cannot bear the stigma of using a pirated operating system.
So, Microsoft sent a lawyer's letter to Lenovo, asking them to pay the fees for using their operating system.
At first, Lenovo wanted to use the distributors' actions to reply to Microsoft. But in the end, Microsoft pointed out that the ZF had purchased the computers directly from Microsoft. The pirated operating system on these computers should not be installed by the ZF!
The pirated operating system should not be installed by the ZF. If Lenovo dares to say this, they will be gone.
On the other hand, the ZF had made it clear that they must include the operating system when purchasing the computers. If not, they will not buy the computers.
Lenovo had no choice but to sign a cooperation agreement with Microsoft. All the computers sold to the ZF must be paid the original licensing fees.
But Microsoft knows the Hua Xia people are not rich, and they are not willing to cut off their business. That's why they did not charge the licensing fees. It is only about 30 million USD a year.
But this had made Liu Chuanzhi unhappy. After all, this is an alliance.
But in the end, Lenovo increased the licensing fees by 800 RMB for each PC sold to the ZF. No one objected, and the sales did not drop. Lenovo even earned back the licensing fees.
Now, Yang Yuanqing mentioned this agreement. He is going to use Microsoft as a weapon. After all, all the computers in the internet cafes are using Windows, and all of them are pirated.
Select text and click 'Report' to let us know about any bad translation.
