Just like that, for a week, the main cast of "Langya Board" became a flyer, flying from major cities to major cities.
Press conferences, TV series conferences, online interviews, and so on. Every program that could help promote "Langya Board" was attended by the main cast members.
In fact, other than "Langya Board", "Investiture of the Gods" was also doing intensive promotion.
Their main cast was even more powerful, and they spared no effort in promoting it. Preliminary estimates showed that the promotion fee alone was at least 150 million yuan. They were indeed rich.
Back then, Xiao Yunhai's "Empresses in the Palace" fought against Du Hongtai's "Chu River and Han Border". It was only broadcast three days in advance, but it took the initiative and secured the victory. Du Hongtai had no choice but to avoid it and change the broadcast time.
This time, "Investiture of the Gods" director Jiao Fangtao obviously learned from Du Hongtai's lesson.
When he found out that "Langya Board" would premiere on April 15th, Jiao Fangtao quickly changed the date from April 17th to April 13th.
He had no choice. Although he only saw the tip of the iceberg of Xiao Yunhai's "Langya Board", as a director of Hua Xia, Jiao Fangtao could naturally see that as long as there were no problems with the plot, Xiao Yunhai's movie would definitely be a strong opponent of "Investiture of the Gods".
Therefore, Jiao Fangtao didn't dare to be careless.
On the night of April 12th, CCTV held a grand premiere of "Investiture of the Gods". With the reputation of the two major entertainment companies and CCTV, there were no less than 40 famous stars who came.
Even the international star of Hollywood, Li Xuanwu, came back to Hua Xia to attend the premiere.
This showed the influence of "Investiture of the Gods".
On April 13th, there were still two days before the broadcast of "Langya Board". It was the prime time for "Investiture of the Gods" to be broadcast on CCTV.
Xiao Yunhai and Zhao Wanqing watched the first two episodes. In all fairness, Jiao Fangtao's "Investiture of the Gods" was indeed very good.
The scenes, costumes, and props were all done very carefully. Although it was still a bit inferior to "Langya Board", in terms of details, it was almost at the top of Hua Xia's film and television industry.
The only thing that made Xiao Yunhai uncomfortable was the special effects.
"Investiture of the Gods" was said to have spent 300 million USD to get Disney to do the special effects for Hollywood.
However, in Xiao Yunhai's eyes, it felt very ordinary.
If the crew of "Investiture of the Gods" really spent $300 million to create such an effect, Xiao Yunhai was sure that they must have been cheated by Disney.
Of course, the biggest possibility was that the producers were deliberately bullshitting when they were promoting the movie. Their purpose was to use special effects to attract the audience.
Compared to Xiao Yunhai's Langya Board, it was truly not on the same level.
Zhao Wanqing nestled in Xiao Yunhai's embrace and said, "Hubby, this' Investiture of the Gods' looks pretty good. It should be a formidable opponent for us."
Xiao Yunhai smiled confidently and said, "In front of the Langya Board, all TV shows have to kneel down. 'Investiture of the Gods' is indeed not bad compared to the previous mythological dramas. It's a pity that it met me. It's his bad luck. "
Zhao Wanqing said, "I know you're good. I just hope that you won't fail miserably. Hehe, ever since the incident with 'Empresses in the Palace' and 'Chu He Han Jie', everyone wants to cultivate the audience in advance. Jiangsu TV, Mango TV, Yanjing TV, and Zhejiang TV all broadcast their TV shows the day before yesterday. Central TV is already considered late. Aren't you afraid that they will snatch the audience away? "
Xiao Yunhai said, "The reason why I broadcast it three days earlier than 'Chu He Han Jie' was because I could guarantee that the quality of 'Empresses in the Palace' would not be lower than 'Chu He Han Jie'. For a TV show of the same quality, the one who broadcasts it first will naturally have the advantage. If the difference is too big, then it won't work. I've watched all the TV shows on various TV stations. They're far inferior to 'Investiture of the Gods', let alone 'Langya Board'. They're just making a fool out of themselves by doing this. "
Zhao Wanqing smiled and said, "You're really not doing the premiere tomorrow?"
Xiao Yunhai said, "No matter what we do, we can't surpass these TV stations. Then we might as well not do it. Let's use the quality of 'Langya Board' to defeat them. Honey, what do you think the viewership ratings for our first two episodes will be? "
Zhao Wanqing thought for a while and said, "Looking at the situation, it'll be good if the average viewership ratings can reach 2%."
Now, five TV stations were broadcasting new TV shows at the same time. The publicity was also very aggressive, and the battle was in a stalemate.
Other than Central TV's' Langya Board's' viewership ratings, the other four TV shows' average viewership ratings were between 1% and 3%.
Among them, the best was the wuxia drama 'Jade Faced Swordsman'. The average viewership ratings reached 2.8%. The highest viewership ratings broke through 5% on the second day, and it became a classic TV show.
Many netizens on the Internet commented that 'Jade Faced Swordsman' had benefited from 'The Smiling, Proud Wanderer'.
Indeed, wuxia dramas were already very lonely, but 'The Smiling, Proud Wanderer' once again ignited the wuxia craze.
As the original author and investor, Xiao Yunhai made a lot of money through this TV show.
The TV station's three rounds of broadcasting brought him 2.2 billion in income. Later, when it was put on the video website, the number of downloads alone reached 9 million. Including the online clicks, the total online revenue reached 870 million.
Adding the two together, minus the cost, 'The Smiling, Proud Wanderer' made Xiao Yunhai a net profit of 2.3 billion.
After 'Langya Board' finished broadcasting on Galaxy TV, Xiao Yunhai would look for Ren Qiaoqiao to discuss' The Smiling, Proud Wanderer '. It would probably bring him at least a few hundred million in income.
The popularity of 'The Smiling, Proud Wanderer' caused a wave of wuxia craze in the film and TV industry. Various big companies started to release wuxia dramas and movies, and 'Jade Faced Swordsman' was one of the best.
The reason why Zhao Wanqing predicted that 'Langya Board's' first two episodes would have an average TV rating of 2% was because she took into account the divergence of audiences caused by 'Jade Faced Swordsman' and other TV shows.
Since the advent of the Internet, most young people were addicted to games and novels. They were no longer interested in TV.
Unless it was a really good show like 'Empresses in the Palace' or 'The Smiling, Proud Wanderer', they wouldn't wait for the video to appear and would watch it on TV. This was also the reason why TV ratings were getting lower and lower.
However, online videos could completely make up for this gap.
Xiao Yunhai smiled and said, "I'm the opposite of you. I think the average TV rating of 'Langya Board' will be at least 5%."
Zhao Wanqing asked, "Why?"
Xiao Yunhai said, "Because of your husband's influence among the younger generation. Did you notice that most of my fans are young people? As long as I can drag them from the computer to TV, then the TV ratings of 'Langya Board' won't be low. "
Zhao Wanqing said, "The problem is, can you drag them back?"
Xiao Yunhai said confidently, "Do you think that I spent so much money to hire a water army to be vegetarian? Besides, since 'Empresses in the Palace' can drag them back, I believe that 'Langya Board' will definitely be able to do the same. "
Zhao Wanqing smiled and said, "I hope so. Now that the TV ratings of 'Investiture of the Gods' are out, let's go and see how much it is. "
Zhao Wanqing turned on the computer and entered CCTV's homepage. Sure enough, the TV ratings of 'Investiture of the Gods' were placed in the most conspicuous position.
The highest TV rating was 8.8%, and the average TV rating was 4.5%. The results were so good that it was scary.
Zhao Wanqing checked the other TV shows and found that they were all affected by 'Investiture of the Gods', and each of them had a different degree of decline.
The second place was' Jade Faced Swordsman ', with an average TV rating of 2.3% and a highest TV rating of 3.5%.
The third place was' Morning Blossoms at Dusk ', with an average TV rating of 1.9% and a highest TV rating of 3.1%.
The fourth place was' Spicy Grandma ', with an average TV rating of 1.7% and a highest TV rating of 2.6%.
The fifth place was' Heroes of Fire ', with an average TV rating of 1.4% and a highest TV rating of 2.2%.
Unsurprisingly, the five most powerful TV stations in Hua Xia were all ranked in the top five because of their new works. Even CCTV's TV channel couldn't get in.
Zhao Wanqing sighed and said, "CCTV is CCTV. No matter how powerful the local TV stations are, they can't compete with it."
Xiao Yunhai kissed Zhao Wanqing's face and said, "Then let's see how we drag it down from the top of the TV ratings the day after tomorrow. Alright, it's getting late, we should rest. "
Zhao Wanqing turned to look at Xiao Yunhai and said with a faint smile, "Are you sure you want to rest now? I have to tell you that my period is here today. "
Xiao Yunhai was stunned and quickly corrected himself, "I saw the time wrong just now and thought it was past 12. So it's only 10. It's still early to rest. Let's play for a while. "
Zhao Wanqing snorted and said with disdain, "I knew you wanted to do something bad."
Xiao Yunhai said with a righteous tone, "Haven't you heard? Men are animals with lower bodies. You look like a fairy. Even a saint can't stand it. "
Hearing Xiao Yunhai's praise, Zhao Wanqing was very happy inwardly, but she still said, "You have a glib tongue. I'm going to rest first. I'm really tired from the publicity these past few days. "
After Zhao Wanqing left, Xiao Yunhai played for a long time before going to bed.
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