In Paramount's General Manager's Office, Franklin carefully looked at the advertising fee statistics published by Marvel TV Station and couldn't help but sigh. "How ambitious. They actually dare to set a 1.5% rating as the limit. This boldness is too big. However, I'm afraid Marvel TV Station will be in big trouble if this goes on. "
IMD TV Station's Director, Elvis Neuss, who was sitting on the sofa, laughed and said, "This Marvel TV Station is courting death. I've worked in the TV station for so many years, but I've never heard of such a strange advertising fee. If IMD TV Station followed this method, it would definitely close down in less than a year. It's simply a fool's dream to want the ratings of every program to reach 1.5% or above. "
Franklin narrowed his eyes slightly and said, "But you have to admit that this is a very good way to attract advertisers. Even I'm a little tempted, let alone other businesses. "
Elvis Neuss said, "There's an idiom in Hua Xia called drinking poison to quench thirst. Using this method to attract advertisers will definitely be successful in the early stages, but it's hard to say in the middle and later stages. Because no TV Station in the world can maintain such a high rating. "
Franklin laughed and said, "Yes, Xiao is a little too arrogant. Maybe this troublesome enemy won't be able to do anything without us. "
In the General Manager's Office of General Manager, Dalton and Welch were also discussing Marvel TV Station with their subordinates.
"Andrew, do you think Xiao can succeed? “
General Manager Andrew Addison shook his head and said, "It's very difficult. It's not that other TV stations can't think of this advertising fee method, but no one dares to do it. I don't understand why a smart person like Mr. Xiao would do such a stupid thing. "
"Stupid? I don't think so. To be more precise, it should be confidence. Have you noticed that the higher the rating, the higher the income Marvel TV Station will receive? Once the program exceeds 10%, it will be a treasure bowl. "
But 10% is not so easy to achieve. "
"Don't forget that 'Transformers' and the countless superhero TV series in Xiao's hands. I heard that they started shooting five or six in one go and bought excellent scripts at high prices everywhere. Xiao is very ambitious. Andrew, how's our TV Station? "
"There's no problem in covering North America, but there's no way we can reach an agreement on Europe. Time Warner is helping Xiao apply for the broadcasting rights. It will be difficult for us to compete with him. "
"If it doesn't work out, then we can focus on other countries, such as Asia."
"I understand. I heard that Hua Xia is about to launch three satellites with global coverage. I've already sent people over. "
"Very good. Get the broadcasting rights for Hua Xia and other Asian countries as soon as possible. "
"Mr. Welch, don't worry."
In a luxurious villa in Los Angeles, the CEO of Time Warner, Steve Bix, smiled at Annie Winslet and said, "Annie, is your invitation ready? Who are you going to invite? "
Winslet said, "It's my 25th birthday. Of course I'm going to invite my good friends."
Steve Bix said, "Is there still Mr. Xiao?"
Winslet nodded. "Of course."
Bix said, "I heard that Mr. Xiao's wife, Madam Zhao, has arrived in Los Angeles. Aren't you going to invite her?"
Winslet's expression changed. "I don't know her. I only know Xiao."
Bix shook his head and changed the topic. "Did you see the news today? Marvel TV Station is very popular. Mr. Xiao actually dared to use such a method to attract advertisers to join their TV station. His courage is commendable. Unfortunately, I don't think so. "
"Uncle, do you think Xiao will definitely fail?"
"That's not it. Since Mr. Xiao made such a decision, he must be confident. It's just that it's too difficult to maintain high ratings for a long time. NBC TV Station once considered this method, but after some discussion, we didn't implement it in the end. "
"Uncle, I think Xiao's method is good. If I were an advertiser, I would definitely go to him. Because no matter what the ratings are, I won't lose out. "
"That's right. But it won't be easy to make a high profit from it. "
The CEOs of other companies were also discussing Marvel Comics' approach. More than 90% of them were not optimistic. Some people were even secretly happy, thinking that their competitor was about to be finished.
The next morning, dozens of luxury cars were parked in front of Marvel TV Station. Each car was priced at more than five million dollars.
Robert spent an entire day signing contracts with more than 60 advertisers in exchange for advertising fees based on viewership ratings. He and a group of staff were exhausted.
That night, the variety show "Millionaire" was released on Marvel TV Station.
Because the early publicity work was done very well, it attracted the attention of countless viewers. As a result, the average ratings reached 5.24%.
Especially when the lucky contestant who answered 15 questions correctly and received 10 million US dollars, the viewership ratings exceeded 10% in one fell swoop.
In order to achieve a shocking effect, the program team directly withdrew 10 million dollars from the bank during the recording and placed it in front of the lucky person. Whether it was the audience at the scene or in front of the TV, they were all dumbfounded when they saw the table full of money.
As a result, "Millionaire" became popular. Ten million dollars for 15 questions. This money was too easy to earn. It fully proved the saying that knowledge is wealth.
Unfortunately, the range of questions was too wide. They included economics, technology, history, geography, biology, medicine, general knowledge, and so on. No one knew what to watch. Although they were all general questions, it was not an easy task to answer all of them correctly.
After the first episode of "Millionaire" ended, posts about it were everywhere on the Internet.
"This show is too awesome. I can get so much money just by answering a few questions. I feel like I'm going crazy. "
"Ten million dollars on the table. God, that feeling almost made me pee."
"But these questions are too difficult. I only answered the first five questions correctly."
"Actually, the questions themselves are not difficult. The most important thing is that the range is too wide. Normal people can't come into contact with so many subjects."
"If you want to succeed, other than knowledge, what's more important is luck. The lucky person who received 10 million dollars relied on luck. "
"This season of" Millionaire "has finished recording. When it comes to the next season, I will definitely sign up for it. Even if it's a million dollars, it will be good. "
With the popularity of "Millionaire", the ratings of the other shows also increased significantly. Especially the two television dramas, their ratings exceeded 2%. The animation was even better, its highest rating exceeded 5%.
As a result, more advertisers came to seek cooperation. Marvel TV station made a lot of money.
A few days later, the first episode of "The Voice of America" was aired on Marvel TV station. It could be said that it was very well received and caused a sensation again.
The students' wonderful performances, the coaches attacking each other in order to compete for students, and the big names appearing on stage made the audience very happy.
After the first episode ended, the average ratings greatly exceeded "Millionaire", reaching 7%.
The highest ratings came when the Oscar winner, David Hartnett, sang. It broke 15% in one fell swoop, causing a commotion in the industry.
Marvel TV station was completely popular.
Paramount's CEO, Franklin, looked at Marvel's ratings report with a gloomy face. After reading it, he directly threw it into the trash can.
General Electric Film Company's CEO, Dalton Welch, sighed and said, "Xiao Zhen is a fearsome opponent. "
Time Warner's CEO, Bix, looked at the report in silence. He was thinking about whether he had made a mistake in applying for Xiao Yunhai's European broadcast rights. This was simply creating a strong enemy for his own NBC TV station.
If it were anyone else, Bix would immediately take action. But facing Xiao Yunhai, he had to think twice. His health was deteriorating by the day. If he offended Xiao Yunhai, it would be difficult for him to meet that old immortal, not to mention that the contract had already been signed.
The other TV station's CEOs also had their own thoughts.
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