After Bikven left, Zhao Wanqing looked at Xiao Yunhai with admiration and said, "Honey, you're amazing. You came up with such a good story in just five minutes. You're amazing. "
Xiao Yunhai said proudly, "Of course. Who do you think I am?"
Zhao Wanqing hit him and said angrily, "You, you're just someone who climbs up a pole. You don't know what modesty is."
Xiao Yunhai said, "You ordinary people won't understand the world of geniuses."
At noon, Xiao Yunhai accompanied Zhao Wanqing to have lunch. In the afternoon, they went to Marvel TV Station together.
Coincidentally, at this time, Robert was in the conference room discussing with seven or eight advertisers who came to discuss advertising.
Hearing that Xiao Yunhai and Zhao Wanqing had arrived, Robert hurriedly invited them in.
For Xiao Yunhai, the world's richest man and international superstar, the advertisers in the conference room naturally didn't dare to neglect him. They all stood up and greeted him.
Xiao Yunhai shook hands with them and said with a smile, "Bosses, please take a seat. Thank you for thinking so highly of our Marvel TV Station. I can guarantee that your choice is definitely not wrong. "
A sexy woman in her thirties with a hot body asked, "Mr. Xiao, just now, Director Dornheim said a way to exchange advertising fees according to the ratings. We all think it's good. We heard that it's your suggestion. What do you think? "
Robert, who was next to him, whispered in Xiao Yunhai's ear, "This is Sonia May, the boss of the famous American makeup brand, Sonia."
Xiao Yunhai said with a smile, "Miss Sonia May, my favorite word in business is' win-win '. The bosses only have one purpose in advertising at the TV station, and that is to let every consumer know about their products. But no matter which TV station it is, there will always be fluctuations in the ratings. If it's a popular program, everyone will make a profit. However, if they were to encounter a mediocre show, they could only admit that they were unlucky and throw the hard-earned money into the water. I think this method is very beneficial to the TV station, but it's a little unfair to you businessmen. "
Ford Finn, who was in charge of clothing sales, nodded and said, "Mr. Xiao is right. Last time, I took a liking to a TV series on NNC TV and paid a total of 60 million USD for advertising at a rate of 50 thousand USD per second. In the end, the ratings of the TV series only reached 0.23%, which made me lose a lot. I went to NNC TV to reason with them, but they said that it was normal for the ratings to be high and low. If I had to blame someone, I could only blame my poor judgment. I was so angry at that time. "
Sonia said, "That's right, I often encounter such situations too."
Xiao Yunhai said, "In light of this, I was wondering if there was a way for both the television station and the business to benefit. Thus, we came up with this method of exchanging viewership ratings for advertising fees. If the viewership ratings are high, your advertisements will be able to attract the attention of the audience, and your products will naturally sell well. Of course, the corresponding advertising fees will also increase. If the viewership ratings are low, not many people will watch your advertisements. Then, the advertising fees will naturally decrease, and your losses will not be great. Everything is based on results, which is beneficial to both of us. What do you all think? "
Everyone nodded and said, "It's very good."
Ford Finn said, "Mr. Xiao, before you came, we had already agreed to this method. But how did you set the price?"
Xiao Yunhai smiled and said, "Let's let our station head explain it to everyone."
Robert said, "Dear bosses, we have determined a price list for the viewership ratings by referring to the viewership ratings of NNC, NBC, and other television stations. Every viewership rating will correspond to a specific price. Now, the staff is printing it and will come over later to hand it to everyone. However, I want to make one thing clear. If the viewership ratings are less than 1.5%, the advertising fees will be lower than the other television stations. However, if it exceeds this number, the advertising fees will be higher than the other television stations. Especially if the viewership ratings are above 10%, the advertising fees will be 50% higher than NNC and NNB television stations. In short, the higher the viewership ratings, the higher the advertising fees will be. After all, we can't bear all the risks for everyone. I hope everyone can understand this point. "
Sonia smiled and said, "This is very normal. Of course, high risks have high returns. We can completely understand this price. "
Everyone else nodded.
After a while, a staff member walked in with a thick stack of documents and gave each of them a copy.
Xiao Yunhai took a look and realized that the introduction of the documents was very detailed, especially the price corresponding to the viewership ratings. It was very clear. Not only that, but Robert also marked out the advertising fees of other television stations over the years. It formed a sharp contrast with Marvel.
After Zhao Wanqing skimmed through it, she whispered to Xiao Yunhai, "Hubby, this Robert is a talent. He considers things very comprehensively."
Xiao Yunhai smiled and nodded. He was very satisfied with Robert's work ability.
As it involved their own interests, these bosses looked at it very carefully. Some even took out their phones and used the calculators on them to calculate.
After a full half an hour, they finally stopped.
Xiao Yunhai said, "What do you think of this price?"
Sonia smiled and said, "It's very fair. By the way, why don't I see the price for viewership ratings below 0.3%? "
Robert said, "Marvel is determined to create a premium television station. There won't be a viewership rating below 0.3%. If it drops to 0.3% due to some special reasons, we promise not to charge a single cent of advertising fees. "
The pharmaceutical company's CEO, Quentin Liecock, who had been silent all this time, said in admiration, "Mr. Xiao, Director Dornheim, the two of you are really generous. A viewership rating of 0.3% is already very good for a second-tier television station. You don't even care about it. "
Xiao Yunhai said, "This is also a kind of encouragement for ourselves. Marvel TV Station only broadcasts premium television stations. This is the most important criterion for me to set up Marvel TV Station. If the viewership ratings can't even reach 0.3%, how can it be considered a premium television station? Dear bosses, tomorrow night, the variety show 'Millionaire' that we are focusing on will premiere. I estimate that the viewership ratings will be at least 5%. If you think this method is good, it's best to sign the contract now so that you don't miss out on this high viewership show. "
Quentin Liecock said, "I agree to sign the contract."
"I agree too."
"With such good conditions, there's really no reason to disagree."
All the bosses expressed their approval.
Half an hour later, Robert took eight contracts and found Xiao Yunhai, who was touring the various departments with Zhao Wanqing. He said, "Boss, Miss Zhao, we have signed the contracts."
Xiao Yunhai gave it a cursory glance and said, "Very good. Robert, do you think this method is beneficial for us? "
Robert said, "This depends on our television station's viewership ratings. If our show can reach 1.5% and above, we will definitely earn more than the other television stations. On the contrary, if the viewership ratings are not good, we will be in big trouble. According to our serious calculations, as long as 40% of the show's viewership ratings can exceed 1%, we will definitely make a profit. "
Xiao Yunhai nodded and said, "In the end, it still depends on the quality of the show. So, Robert, this is a test of your foresight. "
Robert said, "Boss, don't worry. I will do it well."
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
