"We're rich! We're really going to be rich this time! "
Hilton was so happy that she couldn't close her mouth. After doing business for so many years, this was the first time that all the inventory was cleared on the first morning of business!
That's right, all the inventory was sold out in just one morning!
The orders that needed to be delivered as soon as possible were already lined up for a week!
Even if Tang En's initial estimation was very optimistic and he prepared a lot of spare goods, he didn't expect the situation to be so popular!
Although they wanted to continue business, they had nothing to sell, so Hilton had to ask Tang En to immediately go back to Ellington to replenish the goods.
However, to her surprise, Tang En refused and asked her to close the shop early.
"Why?"
Hilton was puzzled, "The sales are obviously so good. As long as we replenish the goods, today's sales and profits will probably be an amazing number!"
"This is an illusion."
Tang En explained with a smile, "Because it's a new thing, coupled with the popularity of the upper-class aristocrats, it has led to a craze for many people, but in fact, this craze is a very short-lived impulse."
"Then we should use this impulse to make them spend!"
"No, what we need to do is to prolong this short-lived impulse craze."
"Prolong?"
Hilton was stunned.
"Yes … Look at those people outside. Under the stimulation of those aristocrats, they are so eager to buy an air conditioner or other convenient products …"
Hilton certainly noticed the fanaticism on those people's faces. They looked as if they couldn't wait to throw money in your face and then immediately take the things and leave.
"However, once they find out that we can satisfy their desires without limit, this impulse will quickly cool down because they find that things that seem to be rare are actually not so rare, and they don't need it so much, so their desire to buy will decrease."
"Then what should we do?"
Hilton listened attentively. What Tang En said was something she had never paid attention to before. How could they have so many tricks up their sleeves when doing business?
Elsa, who was next to them, had no idea what they were talking about. She and Elijah looked at Tang En in confusion.
The corners of Tang En's mouth curled up as he said faintly, "But what if we tell them that we have very little stuff and that they might not be able to buy it even if they have gold coins? They can only fight for it with all their might and even need a certain amount of luck to buy it. Then, what do you think the effect will be when combined with the current craze?"
Hilton only thought about it for a moment before her eyes widened. She looked at Tang En with great admiration. "They will always be in a situation where they want to buy it but can't! The desire to buy it will grow stronger and stronger. Oh my god! My Lord! You are simply the God of Business! You can even think of such a method!? "
"Oh, hehehehe … Actually, it's nothing much. It's just a very simple hunger marketing …"
"Hunger marketing … It's really hunger marketing. Using their desire psychology, deliberately not satisfying them to expand their desires and needs …"
After understanding the method, Hilton quickly figured out the reason. After all, the blind spot of thinking was a blind spot, but her years of experience were not in vain.
"Yes, this is the trick."
Tang En was very pleased. Fiona really found a good helper. She understood with just a hint.
"In addition to what I just said, we can also do this …"
Tang En whispered to Hilton. Hilton listened attentively. For a moment, she was amazed, and for a moment, she was enlightened. All kinds of expressions finally turned into admiration for Tang En.
My Lord's talent in business is undeniable!
"Then, I'll leave the rest to you. Let me see your performance."
"No problem! Leave it to me! My Lord! "
After listening to Tang En's arrangement, Hilton hurried downstairs with the things he had prepared before.
"Sorry, sorry! We're off work! All the goods have been sold out. If you want them, please come early tomorrow! "
Some people who came late and did not buy anything immediately became angry, "What!? Out of goods? How do you do business!? "
"I'm really sorry."
"Damn it! They all bought it, but I didn't! How am I going to explain this to my master!? Damn it! You're going to kill me! "
"That's your business. I'm really sorry."
The sudden suspension of business naturally angered some nobles who were slower in efficiency. They were not as well-informed as the great nobles in the first place, so they were slightly slower to get the news. They had to put in a lot of effort to rush over before the others — but they did not expect that they were still too late!
Facing the complaints and anger of those people, Hilton's face showed a faint smile. She said in a clear voice, "We, the Datang Chamber of Commerce, understand your eagerness. We also want you to feel the convenience of our products as soon as possible. We don't want to see this happen."
Isn't this nonsense!? Who would not earn money and be scolded?
A group of people secretly cursed after hearing this.
"So, after a discussion with the boss, we will replenish the goods tonight. There will be enough goods tomorrow!"
"Tomorrow's goods are tomorrow's business! If we come late tomorrow, we won't be able to buy anything again! Can you guarantee that there will be enough goods tomorrow? "
"That's right! The most important thing is whether there will be enough goods tomorrow! "
Looking at the angry customers, Hilton's heart became excited. Sure enough, the lord was right!
Hilton did not habitually promise and appease them like before. Instead, she said with a heavy face, "I'm sorry, I can't guarantee this."
"What!?"
Those people just subconsciously complained and thought that this would definitely not happen tomorrow. Who knew that they would hear such an answer?
So the group of people was dumbfounded.
If there were still not enough goods tomorrow, wouldn't they have to continue waiting? How would their master face the other nobles' boasting and ridiculing? What kind of punishment would be waiting for them!?
"Are you kidding!? If you can't even guarantee the supply of goods, why are you opening a shop in Alinx!? "
"That's right! Are you messing with us?! " Although my master is not a big shot, he's not someone a businessman dares to play with! "
"Sorry, please listen to my explanation!"
Hilton sighed and said, "I don't think you understand how difficult the production process of our products is! We are using the most advanced and incredible craftsmanship of Prandal! Our products are strictly tested and controlled to ensure that each product is qualified and durable. Only after passing our tests will we engrave our Datang Chamber of Commerce's golden dragon logo on it. "
"In addition, our products also contain the power of magic. I think even you have heard of how difficult it is to engrave and test a magic array, right?"
The group of people nodded subconsciously. They had all heard of how difficult it was to draw a magic array from the bards.
"And in each of our products, there are magic arrays carefully drawn by our specially hired magicians. That's the miniaturization of a magic array! The difficulty is even more terrifying! So the failure rate is very high! "
Hilton said excitedly, "For every ten … one hundred products we produce, there will be ten failures! But we control the quality and don't let these unqualified products leave the factory. It's because of our strict requirements that our cost is high and it's difficult to increase the production! That's why our products are so expensive! "
So that's why!
Hearing Hilton's explanation, these people suddenly understood. No wonder these things were sold at such a high price. Their cost was there for all to see!
"We also hope to reduce the cost and the price as soon as possible so that more people can enjoy the convenience of our products. However, it's too difficult in the short term. Only when more sorcerers condescend to join us will we be able to achieve this goal faster."
After expressing her feelings, Hilton continued, "But before that, please forgive us for not being able to keep up with everyone's demand."
"Oh, well, I didn't expect you to be in such a difficult position …"
"Yes, look at how well-designed their products are. It must take a lot of effort. Just the outer shell alone is estimated to take a blacksmith a long time to forge …"
The customers understood Hilton. Most importantly, Hilton gave them a reason to go back and explain, so they were appeased.
Seeing that their emotions had been stirred up by her, a smile flashed at the corner of Hilton's mouth. Then she suddenly changed the topic and said, "But we also considered the situation of our customers, so we thought of a middle solution."
Immediately, someone asked, "What solution?"
"It's very simple. We will only replenish a portion of our products every day, but you can pay a deposit and queue from today onwards. From tomorrow onwards, we will sell according to the order of your number."
"The deposit for each number plate is 100 gold coins. Please don't be offended. This is to prevent some people from maliciously queuing. The so-called deposit means that you have already ordered the goods. This gold coin will be directly converted into the price of the goods when the time comes. You can rest assured."
Hilton pointed to a window at the door that had been set up at some point and said with a smile, "Although we got off work early, this window will be open as usual. If you have the intention to buy, go and queue up as soon as possible …"
As soon as Hilton's voice fell, there was immediately a mess in front of the window!
"Haha! I'll be the first! I want to queue up! A viscount gets to enjoy the air-conditioning package! "
"Damn it — it's just a viscount! My master is Earl Hal! Give me one — "
"A mere Earl Hal dares to be so arrogant!? Get out of here! My master is Marquis Cooper! "
Seeing them jostling for a number plate, Tang En felt relieved. Finally, it was not time for him to fight for a number plate …
I'll let you scumbags experience the horror of thirst marketing!
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