Lu Zixin went straight to Liu Tong's office and asked him to find the company's performance for the past few seasons.
Liu Tong, Zhu An, and a Deputy General Manager, Yue Hui, who was promoted by Liu Tong, are all in the office. They are explaining the company's operations to Lu Zixin.
"I took a quick look. It seems that the company's business started to decline in August last year. What's the reason? "Lu Zixin asked.
Liu Tong was a lot paler than before, and he was also a little fatter, but he still spoke very calmly. He explained. "Our company's early business was mainly the mobile game 'Wilderness God of War' and the online game after that. When we started, it was the peak of the popularity of PUBG games. That's why our sales rose quickly.
"Half a year later, the situation was different.
"That was when Hongxin was developing the cloud console and smartphones. We were mainly developing the online game accelerator and Hongxin gaming platform.
"During that period, our business was also developing rapidly. We launched some games and stabilized some users.
"By June last year, our income from games was significantly less than the income from the gaming platform. The market share of games was also reduced by Net1 and Tencent. "
Lu Zixin also saw the reports they submitted. The popularity of PUBG games has been declining. Net1 and Tencent continued to optimize PUBG games and diverted many users away. That's why it's normal for Hongxin's sales to decline in this area.
"Why hasn't Hongxin released any new popular games during this period?" Lu Zixin questioned.
Liu Tong and the others looked at each other in dismay, somewhat embarrassed. Zhu An said awkwardly. "Our company's game production skills are not bad, but we are weak in terms of market control and creativity. We are not as good as those veteran game companies."
Yue Hui added. "Actually, we launched two games last year and the market response was not bad. One was the mobile game 'Bright Moon Order', and the other was the new open world PUBG 'Future Soldier'."
"Hmm, then why haven't these two games been developed? What's wrong with the operations?" Lu Zixin's question made Yue Hui nervous.
After all, this is the boss of Hongxin Group, the boss of the boss!
He said, "General Lu, maybe it's because we didn't invest enough in operations and the pressure from our competitors. That's why these two games haven't been developed."
At this point, Zhu An said with some dissatisfaction, "Director Lu, take a look at this document!"
"Less than half a month after we launched the mobile game 'Bright Moon Order', Penguin Games launched a mobile game of the same genre, 'Ancient Legends'. Two months after launching the online game 'Future Soldier', Penguin Games launched another online game of the same genre!
"They already have a large number of users, and with the promotion and promotional activities, more than half of our users have been pulled away in an instant! . is really difficult! "
"That's the reason?" Lu Zixin looked at Liu Tong. Liu Tong nodded and said helplessly, "If a game company has a few times more users than you and can shamelessly copy your games, then not many people can compete with them!"
Liu Tong was mainly talking about Tencent Games. Although other game companies also have the problem of copying or copying, they are not as big as Tencent Games.
"Of course, we also have a problem." Zhu An reflected. "Last year, Netcom One Games released two popular mobile games. Tencent Games even released five games and acquired four popular small game studios. Coupled with their own game accumulation, they are indeed ahead of us by a lot! "
Lu Zixin nodded in agreement when he heard their explanation. "If that's the reason, then it's understandable."
Their opponent is the world-class game overlord, Tencent Games. It's normal for Hongxin to be overtaken. After all, every game had a lifeline. Back then, when Wild War God was already half-dead, Penguin Games made a comeback and occupied an absolute advantage in the market.
"Have you thought of any countermeasures to change this situation?" Lu Zixin asked.
"Yes." The three of them nodded. Liu Tong said, "According to the current market situation, what the game needs is a novel model or creativity.
"Nowadays, many users prefer games that are easy to operate. This requires the game creator's observation of the market and their own creativity. We can't guarantee this, but we can do our best.
"However, on the other hand, with the players' understanding of the game and the improvement of the hardware, the game's realism and experience requirements are also increasing. For example, the current VR game is a very good direction.
"I've talked to President Xie, who is in charge of the Red Letter Smart Glasses. HX, Glass can completely carry advanced VR games. In addition to the 6G network that is about to be completed, it will make VR games easy for everyone to learn and experience at any time. It is definitely feasible to play games freely!"
"Since we can't compete with Tencent Games in the traditional game market, why don't we change our main direction to virtual reality games? Maybe it will work wonders!"
Zhu An nodded. "General Lu, we have been preparing to develop VR games since a few months ago. Now that we've successfully tested the Heavenly Net, we'll be even more confident! "
"Faster network speed and omnipresent coverage can allow players to operate VR games at any location. This way, we can get rid of the traditional heavy equipment and network restrictions. The immersive experience of VR games is something that other games don't have! "
Lu Zixin thought for a while and said, "The direction you mentioned is not a problem. Hongxin's Skynet will be all over the world in three years. Users all over the world will be able to enjoy ultra-fast network service.
"Hongxin is also improving the hardware configuration, chips, sensors, and smart system.
"I support this. Are there any results?"
"A little, but it's not very mature." Liu Tong said, "We tried to develop two traditional VR games, but we felt that the market was not competitive enough, so we did not release it."
"Let me see." Lu Zixin was also very curious about the VR games they developed.
"We have to try this in the experience room."
Lu Zixin went to the experience room where some equipment was placed. For example, there was a 360-degree omnidirectional walking machine for VR games, an auxiliary experience seat, and so on.
These equipment were all bought from overseas by Hongxin Games at a high price or custom-made.
Lu Zixin sat in the auxiliary experience seat first. In front of the seat, there was a steering wheel, accelerator, brake, and other auxiliary devices. The first game was a traditional racing game, but it was from a VR perspective.
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