In the next few days, Lu Zixin was very busy. The company had just started and there were a lot of complicated things to do. Lu Zixin was glad that he found Liu Tong, an experienced professional elite. He could ask him some questions.
After all the preparations were in place, it was time for the release.
In the office, Lu Zixin, Liu Tong, and Zhu An discussed the details.
Zhu An took out the research data he had done and said, "At present, there are a lot of PUBG mobile games in the app market. Get rid of the inferior ones. There are also similar mobile games released by big companies like Netcom Games, Da Mi Games, and Penguin Games. The players are basically divided between them. "
"If we launch Wilderness War God now, we'll definitely face huge competition. What's more, Penguin Games has already advertised that they're going to launch several mobile games of the same genre soon. It's very close to our launch date. "
Liu Tong nodded, "This is Penguin's usual style. Once a game becomes popular, they will release several similar games. Not only will they compete with other game companies, but they will also compete within their own company. Survival of the fittest, coupled with Penguin's huge user base, it can be said that they are in an invincible position! "
"I think we should release at the same time as Penguin Games' release."
Lu Zixin shook his head and said, "No need. Now is the time when mobile PUBG games are popular. If we miss it, we will be giving up on the market. "
"Moreover, you know the strength of Penguin Games. If they stabilize the player base, it will be difficult for us to compete. Why don't we put it on the market and let the players speak for themselves! "
Lu Zixin was determined to release as soon as possible, even if it meant going against Penguin Games head-on. Firstly, it was because he was confident in the game. Secondly, the company was in urgent need of profits to get on the right track.
Liu Tong thought for a while and said, "Release as soon as possible is fine. But in terms of publicity, it will be much weaker. "
In the current era of internet capital, a few million in publicity fees was just child's play.
"It's settled then. Tomorrow morning at 10 am, we will officially release Wilderness War God! "Lu Zixin decided.
Everyone in Hongxin Games started to get busy. This would be their first game, and it would determine the life and death of their company!
Zhu An was busy and only returned home after ten at night. As soon as he got home, he heard his girlfriend, Xu Bing, complaining, "You're coming home later and later. It's even more troublesome than working in the Game of Death!"
"The company's game is going to be released tomorrow. There are so many things to do!" Zhu An said.
Xu Bing shook his head and said, "I'm not trying to discourage you! I think your company is not far from closing down. "
"Why do you say that?" Zhu An was a little displeased. In any case, this was his own career, and his girlfriend was pouring cold water on him.
"Look at it yourself," Xu Bing said. All the major gaming companies have launched their own mobile PUBG games. Net One alone has four games, and Penguin is even more impressive. "
"There's one official mobile game as an agent, and five games that we've developed ourselves! One was the special training version of Crossing the Line of Fire, and the other was the two premium products launched by two big studios under Penguin. Penguin is bombarded by so many mobile games. Can your game grab the market? "
Zhu An remained silent. The market situation was indeed not optimistic. He said softly, "Let's wait and see."
The next day, was released on all the major mobile game app platforms, but it did not cause much of a stir. It was because the marketing budget was too little, and it was not well-known.
Deathgod Gaming Company, Qin Zhijie's office.
"Their mobile game is released?" Qin Zhijie had also received the news.
Both companies were in the same office building, and they were developing the same product. Of course, Qin Zhijie would pay attention to the progress of Hongxin's game.
"Yes, it's this . We can download it and try it out." Ding Yu nodded.
"It's only been a few days, and they've already released the game?" Qin Zhijie shook his head. "It must be a rough version."
"That Lu Zixin wants to copy my game after making some money? How naive! This game of his will definitely lose all his money! "
Ding Yu nodded. She was also very happy to see this result.
"Download it and try it out." After saying so much, Qin Zhijie still wanted to see how the game developed by Lu Zixin's company was like.
Hongxin Gaming Company. All the employees were anxiously sitting at their desks. The data from all the platforms was timely fed back to them.
An hour had passed since the game was released, but the situation was not optimistic. The number of downloads from all the platforms was extremely limited. To describe it in one word, it was a flop!
The atmosphere in the entire company was a bit gloomy. The employees were silent, and no one knew what they were thinking.
Liu Tong frowned and walked into Lu Zixin's office. He thought that Lu Zixin was also worried, but who knew that Lu Zixin was in the office playing games, and he was having a lot of fun.
"Right, there's someone in the room on the right!" Lu Zixin shouted.
"Ahem, General Lu!" Liu Tong coughed twice to ease the awkwardness.
"Manager Liu? What's the matter? "Lu Zixin asked.
Liu Tong said, "The data behind the platform is not very optimistic. I think the marketing efforts are still not enough. The remaining marketing funds are only enough for a few days. And there's basically no marketing channels. "
"Don't worry, it's only been an hour. We'll look at it again in two days. There will definitely be a quantitative leap!" Lu Zixin comforted him. "You don't have to be nervous. Anyway, there's nothing to do now, so you can relax. Why don't we play a few games? "
"No." Liu Tong was not as relaxed as Lu Zixin. "I'm not done with my business."
He walked out of the office, and a new message appeared on WeChat. "How's the situation?"
This was sent by his old friend from Wangyi Gaming. Liu Tong replied with three words, "Not so good."
His old friend replied, "It's normal. Now that the players are divided up by the major gaming companies, even the number of players in Wangyi's mobile games has decreased by a lot. "
"Did you see Penguin's recent promotional video? They're going to release two similar games! They're spending a lot of money on them! "
"One is produced by Tianmei Studio, which made many popular mobile games such as Honor of Kings. The other is Photon Studio, with a research and development team of more than 200 people. With so many strong players, a small studio can't survive at all! "
Liu Tong also understood this, but he still felt that Hongxin Games' mobile game was more high-end. He had experienced it himself, and its technical level was far above those big studios.
In Qin Zhijie's office, he had already registered an account for Wilderness War God and started to play. It took a long time to match teammates, which proved that there were very few players in this game.
Moreover, Qin Zhijie estimated that most of them were "robots", and there were definitely not many real players.
But when he officially started the game, he realized that things were very different from what he expected.
"This is production? Can they really make this? "Qin Zhijie was astonished. The graphics were excellent. All items could be physically destroyed, the map was perfect, the vehicles, weapons, gyroscopes … Qin Zhijie could not find a single flaw.
If there was a flaw, it was caused by the performance limitations of the mobile phone itself. If this game was made into a client-side game, it could even surpass the original version of PlayerUnknown's Battleground!
As a person in the industry, Qin Zhijie immediately saw the huge potential of this game.
"How is that possible? I would be surprised if Penguin Games could make this kind of game, so how did a small studio like them do it? "
He hurriedly asked the person in charge of the mobile game project to come in and experience the game. Then, he asked, "How is it compared to ours?"
The person in charge looked embarrassed and said softly, "Compared to theirs, ours is really nothing!"
"Is the difference that big?" Qin Zhijie asked.
"Actually, it's even bigger than you think!" The person in charge said helplessly.
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