When the HX2 and Moudle phones were revealed, they immediately attracted the attention of many mobile phone enthusiasts. In the past, a few brands had released modular mobile phones, but the market did not respond well.
The main reason was that the compatibility between the modules was too poor, and there were often problems. It was worse than a normal mobile phone.
But Hongxin's modular mobile phone was different. Not only was the compatibility as good as an integrated mobile phone, but there were also many personalized games. This was very attractive to young people who pursued individuality and mobile phone enthusiasts of other ages.
Also, Hongxin did not have to worry that the HX2 and Moudle phones would affect the sales of the original HX2. This was because the user base of both mobile phones did not overlap much. The HX2 was more convenient and was suitable for the general user base. The HX2 and Moudle phones were suitable for a niche user base. That was why they were going for the high-end version.
At other brands' press conferences, there were also cases of two mobile phone series being released at the same time. If the first series was well received by users, it would increase the sales of the second series. Similarly, the second series' reputation would also increase the sales of the first series.
"Looks like it will be fun. They did not announce the release date."
"Modular mobile phone? Not reliable? It's better to buy the HX2. "
"You will know when it is released. Anyway, I am not in a hurry to buy it."
"Price? How much is it? I have asked ten times!"
"Sob, sob, sob. You can't beat me!"
… …
After Tang Gang finished his introduction, he was finally going to show the question that everyone was concerned about. The price of the HX2. As for the HX2, Moudle phones did not announce the price for the time being. This mobile phone was sold according to its modules and frame. There was no fixed price.
"The standard HX2 is priced at 4,888 RMB and comes with 64GB of RAM. 128GB is priced at 5,288 RMB. The highest price is 6,888 RMB … "
Tang Gang had just finished announcing the price of the standard version, and the netizens were already arguing.
"5,288 RMB? Isn't it too expensive? Wouldn't the high-end version cost 6,000 to 7,000 RMB? "
"How dare they sell their domestic mobile phone at such an expensive price. Hongxin is trying to rob us?"
"I think this price is reasonable. The HX2's performance is better than other mobile phones. Why can't it be sold at this price? Apple's trashy new model is selling at more than 6,000 RMB! "
"The Samsung S9 seems to be the same price. Is Hongxin trying to compete with them?"
Tang Gang said, "You get what you pay for. Hongxin dares to sell at this price because we have achieved high performance and high quality. We have invested a lot in the cost. Please look forward to it. On September 1st, HX2 will be officially released!"
Tang Gang was not exaggerating. Hongxin had invested a lot of money into this project. It was so big that they had invested all of HX1's profits into this project. Research and development, materials, cooperation channels, investment in foundries to increase production capacity, and the biggest investment was the Kun Peng Battery Factory. All of these required money.
If not for the financial support of Hongxin and Hongxin Games, they might have already borrowed more than a billion yuan from the bank. It could be said that Hongxin Electronics's future development depended on the profits generated by the HX2 phone.
The audience applauded, and then it was time for the reporters to ask questions. The guests also refused to leave. They wanted to find Hongxin to try out the HX2 phone and see how the functions were used.
The press conference had just ended, and the media had already released the latest news.
"Breaking news: Hongxin HX2 mobile phone released. Its performance is the best in China!"
"HX2 black technology mobile phone released. Starting price is 4,888 yuan!"
"HX mobile phone operating system, lithium-air battery, Red Core second-generation processor. Hongxin's new mobile phone is coming strong!"
"Latest news: Hongxin HX2 will be released on September 1st!"
… …
The news of HX2 flooded the internet. The performance of the HX2 was shown at the press conference. The public was amazed and full of expectations.
At the same time, the HX2's price was also discussed.
The Home of Mobile Phones website estimated the sales of the HX2 and wrote: "The standard price of the HX2 mobile phone is 4,888 yuan. This is already considered a high price for a domestic mobile phone. Huawei's M10 series mobile phone was only sold at this price. And HX2 is only the starting price! It makes people wonder if the price is too high? "
"In terms of price, it is about the same as Samsung, Apple and other big foreign brands. But for foreign brands, there are import tariffs and other costs to consider. Hongxin is also selling it at this price. Users might not buy it. "
"Let's compare the three new phones released in September. VI's X21 has a starting price of 2,888 yuan per unit. This price is very suitable for the domestic smartphone market. When the X20 was released, it was the smartphone sales champion of the month. This time, it might be able to do it again. "
"Let's look at Samsung's S9. Needless to say, the sales of the old factory are guaranteed to be more than a million units. In contrast, HX2's sales are the most questionable. Although the functions shown at the press conference are amazing, if the user experience is poor, it might be suppressed by other brands. "
"In addition, in August, Da Mi, Hua Wei, OP, and Apple's sales have increased. September is destined to be a bloodbath in the smartphone industry. Whether Hongxin's mobile phones can achieve a good sales result, we will continue to pay attention. "
In Hongxin Electronics's management WeChat group, Lu Zixin was discussing this issue with the company's senior officials.
Su Zhirong said, "I looked at the financial department's report last month. The cost we invested in the HX2 is 4.23 times that of the HX1. Plus, the amount of investment is too large. It's more than what we can make from the HX1."
Tang Gang said, "The pressure is huge. If HX2 doesn't sell well, at least half of these investment projects will be suspended! But I am still confident that it will sell better than HX1! "
The marketing director said, "Our price is too high. The sales will definitely be affected."
"This can't be avoided. This is also the route we need to take." Lu Zixin said, "With the current raw materials and manufacturing process, we need to increase the cost if we want to improve the quality of our mobile phones. So, we have to take the high-end route."
"As for the sales volume, we don't need to compare numbers with other brands. We only need to compare turnover!"
Tang Gang immediately agreed, "General Lu is right. The sales volume of civilian mobile phones will definitely be the highest. For example, Da Mi and VI are limited by the overall domestic consumption level. But looking at the world, Samsung and Apple mobile phones have higher sales volume. "
"We are limited by production capacity. It is more cost-effective to produce high-end mobile phones than civilian mobile phones. When the conditions are ripe, it won't be too late to introduce civilian mobile phones. "
"That's right. First, establish a foothold, then expand the target market!" The marketing director agreed.
"Oh right, General Lu," Yao Li interrupted. "As soon as the press conference ended, many companies came to ask about the battery. They want to place orders with our battery factory. What do you think we should do?"
"Drag it out first. Wait until the new production line is built. When the time comes, we will have a meeting to discuss which orders to accept, "Lu Zixin said.
"Okay. I got it."
Everyone chatted for a while. They are looking forward to the company's future. Now, they only need to wait patiently. September's HX2 sales will determine Hongxin's position in the smartphone market. Will they soar to the top or stop?
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