After finalizing the cooperation with Da Mi Company, Lu Zixin went to Shenzhen City again. While he was relaxing, Hong Xin's phone encountered a new problem.
A lithium phone battery was placed in front of Lu Zixin's desk. Lu Zixin frowned and asked, "What's the problem?"
"Did the battery explode?"
A battery explosion was not a small matter. One of Samsung's phones had suffered heavy losses because of it. Not only did their reputation drop, but they also had to compensate for the loss and recall the product.
Tang Gang shook his head and said, "It's not that serious, but it's still very troublesome."
He picked up the lithium battery and said, "This is the lithium battery used by our HX1. It was provided by a mid-range battery manufacturer in China. This battery is not bad in terms of safety, but it has a big flaw. "
"Its battery storage is a problem. Recently, there have been a lot of feedback from mobile phone users saying that our phone's battery power consumption is very fast. There are also people on the Internet who are deliberately defaming us, causing the HX1's pre-orders to decrease a lot."
"What did the users say? Let me see. " After Lu Zixin finished speaking, Tang Gang sent him an email with some of the HX1's user feedback.
User 138 ~ 956: "The HX1's battery life is too bad, right? I played a few games and it ran out of battery. It's not as durable as other phones! Can't you improve it? "
User 177 ~ 154: "What Little Tyrant Mobile Game? It's all hype. To play mobile games, you have to connect it to a charging cable. It's too inconvenient! "
User 135 ~ 232: "This phone is fine, but the battery consumption is too fast."
…
Lu Zixin quickly looked through it and asked, "Did you find the reason?"
Tang Gang nodded and said, "When these problems first appeared, we started investigating. We concluded a few points. "
"In terms of battery performance, we use lithium batteries. The battery capacity and durability should be about the same as other phones. But the key is that if you want better performance, the power consumption of the various hardware is higher. "
"Especially our users, most of them are mobile gamers. Although the Red Core First Generation Processor and the Super Android System are convenient and fast, their combined power consumption is also higher. "
"Therefore, in comparison, users will feel that the battery life of our cell phones is very poor."
Lu Zixin nodded. This was a situation where the craftsmanship of the various components did not match. When the processor was more powerful, the power consumption would also increase. However, the battery could not keep up, and this caused the HX1 to be defective.
"How are the production and sales figures?" he asked again.
"This month, customers have ordered more than 400,000 units. Our latest order is one million units. But there should only be about 18,000 units a day. " Tang Gang said, "And we have high requirements for quality, which leads to a lower pass rate. We often have to rework the products, so the output may be lower."
"As for the sales volume, because we don't have enough production capacity, the sales volume is still in a state of insufficient supply. Basically, we can sell the finished products out of the factory."
Lu Zixin nodded. "In other words, the production capacity is still low, and there's also the problem of the cell phone battery."
If this problem was not solved, Hongxin would not be able to launch the HX2 and compete with other cell phone brands.
"We are thinking of ways to contact other manufacturers about the cell phone battery problem, but the situation is not very good." Tang Gang said, "First of all, there are a few strong cell phone suppliers. Currently, there are two companies that are negotiating with us. One of them is providing us with cell phone batteries, but the performance is not very good."
"The other one is a Japanese manufacturer. They are asking for too high a price, and we are still negotiating. As for the others, we can't work with them in the short term. "
"If the performance is not good, then don't talk about it." Lu Zixin said, "What's the specific situation of the Japanese company?"
Tang Gang had already prepared the materials and handed a document to him. He said, "This company is called Tengping Battery. It is a subsidiary of Matsushita Group. It mainly produces batteries for electronic products, and its battery performance is at the leading level in the world. "
"But their price is too high. It is 50% higher than the normal price!"
"They dare to ask for so much?" Lu Zixin was surprised.
Tang Gang smiled bitterly and said, "Of course they dare. They have calculated a lot in the cost of the technology, and they are sure that we don't have such battery technology. "
"If we use their battery, the performance will indeed be improved. But if the cost is increased, our profit will be greatly reduced. We're still in negotiations to try to lower the price of the batteries. "
"Tomorrow, Tengping Battery's representative will negotiate with us to decide the result."
Lu Zixin said directly, "I will go to the meeting tomorrow."
The next day, Lu Zixin, Tang Gang, and the person in charge of Hongxin's cell phone battery, Yao Yu, were preparing to negotiate with Tengping Battery's representative.
Yao Li was very thin and reserved. He used to work in battery technology. He was one of the group of people that Lu Zixin had poached from Wangtang Technology, so he was very experienced.
"Tengping Battery Co., Ltd. has been established for more than ten years. Although it is a subsidiary of Matsushita Group, it operates completely independently. It has two factories in China, and one in Shenzhen City. "Yao Li was afraid that Lu Zixin did not understand, so he explained again.
"They mainly make batteries for mobile phones, computers, tablets, and other portable devices. We have seen their technology and production level, and they are more in line with our requirements. The most important thing now is that they are not willing to lower the price. "
"Well, you guys talk first. I'll listen from the side." Lu Zixin said.
When it was time for the meeting, Tengping Battery's representative came. There were two people in total. One was a short Japanese, and the other was a young man, who should be a local.
"Mr. Nishimura, Mr. Ishikawa, welcome to the meeting." Tang Gang shook hands with them and introduced, "This is the CEO of Hongxin Battery, Lu Yan."
"Hello." Lu Zixin shook hands with them.
Tang Gang then introduced, "This is Nishimura Heiichi, Tengping Battery's Commercial Manager. This is Ishikawa Chuanzhuo, Tengping Battery's Vice President."
Lu Zixin was a little surprised and said to the man named Ishikawa Chuanzhuo, "I thought Mr. Ishikawa was Chinese!"
Ishikawa Chuanzhuo shook his head and said in fluent Chinese, "No, I am Japanese. I went to Japan with my parents when I was a teenager. "
The meeting officially started, and Lu Zixin remained silent for the time being. He listened to Tang Gang talk with the other party. It was obvious that Ishikawa Chuanzhuo was the main person in charge, but he also valued Nishimura Heiichi's opinion.
After a while, both parties did not make any progress. Tang Gang said, "Your price is too much. According to our research, battery suppliers with similar technology only ask 70% or even 60% of your price."
Ishikawa Chuanzhuo laughed, "That is not the price. Our asking price is a reasonable request after fully considering the cost and the market. I can say that in China, there is no one with better battery standards than Tengping Battery. "
"As for the manufacturers in Korea and the United States, their price will not be lower than ours, right?"
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