For virtual idols, getting an endorsement from Fiery Bird was like winning the lottery. Their popularity skyrocketed.
Fiery Bird had no shortage of customers. Finding an endorsement was equivalent to finding a partner in Yanzhou. Marketing was done jointly by Silver Wing and Fiery Bird. And once the juggernaut Fiery Bird's marketing campaign began, it was everywhere.
Throw money!
Throw money ruthlessly!
In the heart of Qi'an City, advertisements for "Battle of the Century" could be seen all over the buildings and plazas, entertainment venues, public transportation, and so on.
There was still a long way to go before October, but many people felt that Fiery Bird was taking too long to publicize this once-in-a-decade game.
Although what attracted the attention of gaming fans were the short videos released during the official promotions, people who did not pay attention to video entertainment would still remember Polar Light as a virtual idol.
The whole of May could be said to be in full swing. Decade after decade, gaming fans who had saved up for a long time had already started to order the latest gaming hardware and upgrade their existing components. Those who were better off had already switched to brand new equipment and were just waiting for the game's release on October 1.
In a high-rise apartment complex in Qi'an City, members of the city's famous competitive gaming team, Big Dipper, were busy.
"Captain, the water is running out, the meat is running out, everything is running out!"
"Got it, I'll get someone to buy it. If there's anything, eat it first or order takeout."
"Hey, Captain, let's change the brand this time. Let them buy the Four Elephants brand."
"Everything over in Muzhou is the same. Was the old brand bad? Old brands, they can eat without worry. "
"But I heard from my cousin that the Four Elephants brand they bought today is not bad either. It's even endorsed by Polar Light."
"Polar Light endorsed? Let me see... OK, let's try this brand first. "
...
At the side of the plaza, a young man was standing in front of a vending machine. He was thirsty from playing and wanted to buy water. He scanned the various types of purified mineral water and was about to choose the one he used to drink often. His gaze passed over the vending machine and landed on a billboard not far away. It was a poster for "Battle of the Century."
The young man looked at the poster, then at a bottle of water with a tree man printed on it and clicked "Choose."
...
Although online shopping had become very popular and fast, in some large and medium-sized cities, there would still be "shopping malls", these ancient shopping places, for some people who liked to go there and enjoy the fun of "ancient style".
Recently, the gaming area was full of people every day. There were always some young people who liked to come and go. Recently, the sales of the "Four Elephants" brand food was also booming. Endorsing a game and Muzhou food, Polar Light was the only one!
In school, many middle school students would also tend to choose the "Four Elephants" brand of water with Polar Light printed on it. They couldn't afford other expensive things, but they could afford water.
…
In Muzhou, Su Feng was listening to his subordinates report on the sales figures for the past seven days.
In Huangzhou, the gains slowed down.
Leizhou was basically equal.
Lazhou was basically equal.
Yanzhou, up 500%...
When he heard this, Su Feng was so shocked that he almost fell off his chair.
"The effect is so obvious?!" Su Feng got someone to send over the orders from Yanzhou. He wanted to check carefully to see if it was due to manipulation or if the market was really leaning towards them.
After the investigation, Su Feng only had one thought: That ten million was really worth it, the effect was too fast! This wave of popularity was really good!
Su Feng felt like he was trembling with excitement as he spoke. "Is there enough stock from Yanzhou?"
"Because we previously increased our stock, there are not many shortages. We have already sped up the delivery over there."
"Boss, Huangzhou has suddenly increased their orders!" another person suddenly said.
"What? What's going on? "
Su Feng had not found a new spokesperson in Huangzhou. The products from their farm still had Polar Light's image printed on the packaging. He also did not expect many people in Huangzhou to recognize Polar Light. It was just a "natural" symbolic effect. Huangzhou was where Fiery Bird's headquarters was located. Using Polar Light to advertise would definitely increase sales, but it was not Yanzhou, after all, so the effect would not be that obvious.
However, hearing that Huangzhou had suddenly increased their orders, Su Feng was puzzled. He contacted people in Huangzhou and asked what exactly was going on.
It turned out that the boss of a large shopping mall in Huangzhou was a gaming fan. He had placed 12 advertising images on one of the walls, each one of which was a brand. Usually, these kinds of images that were displayed on the wall required the brand to pay an additional fee. Sometimes, they even had to compete for advertising space at a high price, but this time, this gaming fan boss was being willful. He had taken out a wall and placed 12 images, each one of which was a celebrity endorsing a certain item. There were endorsements of clothes, kitchen utensils, construction materials, food, and other sports equipment. And these 12 celebrities who were endorsing various items just happened to be the 12 virtual stars on Fiery Bird's official promotional images!
What was different from the hot-blooded style of the "Battle of the Century" game's promotional images was that these advertisements were elite, elegant, and playful. There were also Polar Light's natural and clean style.
Compared to the "Battle of the Century's" official poster, it was rather interesting. The contrast was intense, and this was also a little fun for the shopping mall boss as a gaming fan.
From time to time, one could hear people in the shopping mall exclaiming, "Hey, isn't that the tree endorsing" Battle of the Century "?"
Gamers had a deep impression of the only tree among the 12 virtual stars.
"Four Elephants" once again made its presence known among the other well-known brands. Many people who went to the shopping mall, even if they could not remember this brand, would at least have some impression of it. In people's eyes, since the other brands were all big brands and were worthy of trust, then this "Four Elephants" was definitely not some shoddy product. It was even from Muzhou.
And as the only non-human among the 12 virtual stars endorsing "Battle of the Century," other than Yanzhou and Huangzhou, the other continents also gradually began to show its influence.
At the same time, many people were asking Fiery Bird's relevant personnel why they had chosen a virtual idol like Polar Light, who did not have many works, was not popular, and was not even human, to endorse the game. Fiery Bird's reply was, "It's worth it."
At Fiery Bird's headquarters, the engineers in the technical department were yawning. They had already been working overtime for many days.
"People are discussing why we chose Yanzhou's Polar Light to endorse the game."
"Who we choose is none of their business!"
Why had they chosen Polar Light?
Perhaps it was because they had invested too much emotion into the production of "Battle of the Century." When they saw the "100-Year Period of Destruction" music video, they felt that this was that era. The world this tree resided in was the world they had created in the game. That was no longer a "show" but "reality."
Thus, when they had been discussing the endorsement, there had been disputes in other continents, but over at Yanzhou, it had been unanimously approved. In their eyes, Polar Light was the most suitable and worthy of this opportunity.
"Who's the head of the Polar Light team? I think I heard someone mention it before. "
"Fang Zhao, he's a composer. The '100-Year Period of Destruction' was composed by him. Previously, the head of the sound effects team, Hua Li, mentioned that they used Fang Zhao's composition. However, when they were paying, they gave him two choices — money or a game console. Fang Zhao chose the game console."
"Oh, that kid has good taste. Globally, there are only 100 consoles available to the public. However, as an artist, he probably won't be used to it. When the time comes, he will surely resell it. What a pity. "
"It's a bit of a pity, but no matter which one he chooses, we can't control other people's decisions. Speaking of which, I quite like that kid's compositions. That's right, the background music for the opening sequence was composed by that kid."
"The one we heard the other time? The one that sounds creepy? "
"Yes."
"Wow! That's really impressive. What's the name of the background music? "
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
