After the end of days, development was the number one priority. Given the level of technology at the time, industrial development inevitably required sacrifices, such as the environment. Other than Muzhou, the other 11 continents had all experienced a period of "suffocation." Some people had even wondered if they had made the wrong choice. Would the world be destroyed? Should they stop their current progress and build a spaceship to find a new place to live?
Fortunately, they had endured. New energy sources had replaced the old ones, and construction had sped up. The development of technology had also reduced waste emissions. The 12 continents of the New Era had truly stabilized. But other than Muzhou, the other continents did not have many suitable places to grow crops. Therefore, many raw materials for food production were obtained through soilless cultivation and other methods.
Five hundred years had passed, and Muzhou had always existed peacefully as one of the Four Special Continents. This was a rule everyone abided by. They did not interfere with Muzhou's development. On the contrary, if someone went to Muzhou to make changes, even if the people of Muzhou did not object, people from other continents would have objections.
Some people had once said that Muzhou was the last pure land. In the hearts of the entire world, when it came to food, Muzhou held a very special place. Therefore, families with good conditions would choose food from Muzhou first, which was what they called "natural."
Generally speaking, Muzhou's established companies did not need endorsers to boost their popularity. The brand had already been established, and its influence in the hearts of the masses was hard to shake. And Su Feng's Four Elephants company was a very young brand. When people were choosing products of the same price range, they would definitely choose brands they were familiar with. Su Feng had also found celebrities to endorse in other continents. It had been effective, but it had not been as good as he had imagined. After all, many other companies also found celebrities to endorse, and it was the same for everyone.
This time, Su Feng planned to try it out in Yanzhou again. He would not find a real celebrity, but a more "natural" Polar Light. Polar Light just so happened to be a little popular now.
"Polar Light?" Hearing Su Feng say this, Fang Zhao understood what he meant. "That is indeed a very good idea, but..."
Fang Zhao looked at Su Feng and said seriously, "The price for Polar Light's endorsement is not cheap."
Su Feng laughed as if he had heard something funny. "Don't worry. Although our company has just started, we can still afford to hire an endorsement."
As he spoke, Su Feng thought to himself, It seems like Fang Zhao does not understand the market price of endorsements. Yes, Polar Light was currently on the rise in Yanzhou and had some popularity, but it was not enough to compare to some of the real big stars. In terms of endorsement fees, it was not "sky-high" and could be obtained with just a few million.
Just as he was about to explain to Fang Zhao, he received a call from Fang Zhao.
"Sorry, I need to leave for a while." Fang Zhao walked out of the house to accept the call.
Su Feng expressed his understanding and sat in the room, wondering if he should explain the current market price to Fang Zhao later.
On the other end, Fang Zhao received a voice call from Duan Qianji.
"Fang Zhao is still in Muzhou?" Duan Qianji sounded like she was in a good mood. Something good must have happened.
"I still have some matters to settle here," Fang Zhao replied.
"If it's not important, let's put it aside for now. Go back to the company and sign the contract. In the contract with Fiery Bird, they have chosen Polar Light to endorse 'Battle of the Century'! "Duan Qianji could not help but laugh. After waiting for so long, she had finally gotten the result she wanted.
"You don't seem surprised?" Duan Qianji acutely sensed this. Although she had not turned on the video, she could roughly sense the other party's reaction. This was also why many people in the company were afraid of Duan Qianji. The big boss did not even need to use her eyes to guess what you were doing and whether you were lying.
"Early this morning, Hua Li sent me a two-word message saying 'congratulations.' Looking at the time, I guessed it was probably about the endorsement," Fang Zhao said.
Remembering that Hua Li was the head of Fiery Bird's sound effects department, it was understandable that he had received the news before them. Duan Qianji did not probe further and urged, "So hurry back. As the person in charge of the virtual projects department, you need to personally appear to sign the contract."
"Wait, I still have something on my end." Fang Zhao told her about the matter of Su Feng looking for Polar Light to endorse.
"All right, I got it. Go pack your things and get ready to move out. I will find someone to talk to Su Feng."
Curly Hair's matter could be decided by Fang Zhao himself because Curly Hair was considered Fang Zhao's personal property. However, Polar Light's matter would require someone from Silver Wing to come over and discuss it. That was a company matter.
Su Feng had not expected to be able to contact Duan Qianji directly. At the start, Su Feng was still very calm, but when Duan Qianji quoted the price, Su Feng almost smashed the communication device in his hand to the floor.
"10 million? And it's only for a year? Boss Duan, when did your Yanzhou's endorsement fees soar so high? "Su Feng was amused by the quoted price.
Many A-list celebrities could sign this type of endorsement for two years with less than 5 million, and there were many options. Mi Yu, who was currently known as Yanzhou's number one virtual idol, had an endorsement fee of no more than 15 million for two years. The equally famous Andy Leo had an endorsement fee of 12 million for two years. Silver Wing, a virtual idol that had only risen to prominence less than a year ago and was not as popular as Mi Yu and Andy Leo, wanted an endorsement fee of 10 million a year?! Do you think Muzhou people don't have brains?!
Duan Qianji did not mind Su Feng's tone. She only told him about Fiery Bird's decision to endorse Polar Light for "Battle of the Century."
Su Feng was speechless. Of course, he knew what this meant. After holding it in for a while, he said, "Even if we were chosen by Fiery Bird, your price is still too high!"
…
Su Hou went out for a run and came back. He saw his cousin standing there, his expression constantly changing, as if he was pondering some important decision.
Su Feng raised his head and glanced at Su Hou, who had just returned. He took a deep breath, got up, and left.
The next day, the partnership between Four Elephants and Silver Wing and Polar Light was officially finalized.
Su Feng did not just see Polar Light's appearance and influence in Yanzhou. He also saw Fang Zhao standing behind Polar Light. Su Feng believed that as long as Fang Zhao was around, Polar Light would only continue to rise.
Thinking about the information he had on Fang Zhao, Su Feng felt that this person was too scary. In just over a year, Fang Zhao had gone from a nameless intern to a rising star with some fame in the music industry. He had completed a global lecture tour, taken control of Silver Wing's entire virtual projects department, and even attracted the attention of the giant Fiery Bird. Even his dog had soared to a value of 50 million.
Was this just a flash in the pan?
Su Feng would not admit it. No matter what others said, based on his intuition, he believed that in the near future, this young man would become even more popular. Although he could not guess what exactly would happen, that was what his intuition said.
Su Feng knew he was taking a risk. If the market proved him wrong, then he would be ridiculed by his peers. He did not really care about this. What he cared more about was the opinions of the few elders of the Su family who lived on Qingtai Mountain. He still wanted to obtain more benefits and resources from them after he achieved some results, but if he failed, then he could forget about it.
While Su Feng and Duan Qianji's people were discussing the specifics of the contract, Fang Zhao had already boarded a flying transport to Yanzhou. Curly Hair remained in Muzhou, training with a few other shepherd dogs in preparation for the finals.
…
Once again returning to Yanzhou, the moment Fang Zhao entered the department, he received a lot of attention.
"Boss! You are back! "
After Zu Wen and the others shouted, they looked behind Fang Zhao and then around Fang Zhao's feet. They were somewhat disappointed. "Curly Hair did not come back?"
"He stayed in Muzhou to train. He still has to participate in the finals," Fang Zhao replied.
Zu Wen and the others gathered around to ask Fang Zhao about the situation in Muzhou, as well as how Fang Zhao felt about owning a dog that was worth 50 million and would continue to rise in value.
Back then, when they had seen the news, the entire virtual projects department had collectively roared. Du Ang, who had come to the 50th floor to socialize, had been so shocked that he thought something had happened.
Back then, when Fang Zhao had left, he had said he was going to expand his business. No one had expected that he would really expand. Everyone in the department already knew about the endorsement deal in Muzhou. As for the specifics, someone would inform them after the arrangements were made.
Thinking about Polar Light's endorsement fee, then thinking about Curly Hair's net worth, Zu Wen and the others felt that their department had become rich.
"Tsk, Boss, you can even make big news in another continent." Zu Wen shook his head and sighed. "Muzhou is really a crazy place. Oh right, can we go watch Curly Hair's finals live?"
"Depends on the situation. If there are no other tasks at the company, we can organize a trip to Muzhou," Fang Zhao said.
"Public expense?" Zu Wen asked.
"If the application for public expense doesn't work, then I will fork out the money," Fang Zhao replied.
Fang Zhao's words elicited cheers from everyone else in the department.
"But for now, let's prepare for the contract signing ceremony with Fiery Bird."
"Yes!"
The next day, Fang Zhao brought a few key employees from the project department to Fiery Bird's Yanzhou branch. There would be a contract signing ceremony.
Many people had not expected that Fiery Bird would ultimately choose Polar Light, who had debuted less than a year ago. Even though Polar Light had only placed third in the online voting, this did not affect Fiery Bird's final decision.
Photos and videos of the contract signing ceremony spread quickly. The news that Fiery Bird had chosen Polar Light to endorse "Battle of the Century" spread throughout Yanzhou's gaming circles.
Five days later, on the homepage of Fiery Bird's official website, a picture of 12 warriors appeared. On it were the 12 virtual idols representing "Battle of the Century" from all 12 continents. Polar Light was the only non-human virtual idol, and the image of Polar Light in the picture was the one in the "100-Year Period of Destruction" music video, where he had transformed into a tree branch and fought in a humanoid form.
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