Capital City, New Era Art Park, Chenfei Media Headquarters.
The renovated building looked like it had just been built against the backdrop of the surrounding green trees and small lake, exuding a modern vibe.
A large custom-made logo made of high-grade aluminum alloy and the words "Chenfei Media" were inlaid on the greenish-gray wall, shining brightly under the sun.
Chenfei Media's logo was designed by a famous designer in Capital City. It was a clever combination of the initials "C" and "F", making it look smart and elegant.
With the release of "A Chinese Ghost Story" across the country, and the popularity of "China's Voice", this logo was becoming more and more familiar to the audience.
The lower level of Chenfei Media's headquarters, which used to be the exhibition hall of Yu Jizhong's studio, had now been transformed into a large indoor studio and special effects studio.
Chenfei Media's special effects studio was undoubtedly a very special existence.
This special effects studio was named "DreamWorks". Although it had only been established for a short period of time, it was Big in terms of staff and investment, surpassing the other departments in the company.
Excluding the expensive high-tech studio, DreamWorks' high-end professional computer equipment alone cost 15 million, and that did not include other special effects production equipment.
The budget Lu Chen prepared for DreamWorks' investment was 100 million, but for a special effects studio that was like a gold-swallowing monster, it would not take long.
The production of special effects for movies and TV series had always been a project that required a lot of investment and output. Ordinary film companies could not afford it. In China, even large film companies would outsource the production of special effects to professional companies, including famous studios in Japan, Korea, and even America's Hollywood.
It was rare for a company like Chenfei Media to have its own special effects team, and many people in the industry did not think much of it.
Special effects production was too expensive, and building a studio was even more expensive. Not to mention the investment of equipment, the allocation and training of personnel were a big problem. The real top talents were basically concentrated in developed countries, and the second and third-rate special effects engineers in China, including Xiangjiang, were useless. Those who graduated from college lacked experience. All these factors added up would definitely become a big burden for the company.
Many people did not understand why Lu Chen would set up his own special effects studio. From a business point of view, it was too risky, and they thought that Lu Chen was overconfident and arrogant.
However, there was a reason why Lu Chen founded the Dream Workshop.
First of all, this special effects team was to serve his big IP plan. In the future, the deep development of the big IP of Wuxia would involve a lot of special effects production, whether it was a movie or a TV series.
It was not the best choice to outsource this very important part to other companies. First of all, Wuxia was a very localized thing. The special effects teams in Europe, America, Japan, and South Korea would create the corresponding content. They lacked the foundation of understanding on a cultural level. It would definitely take a lot of time and energy to get used to it, and the cost would definitely be high.
On the other hand, although the local special effects studios and special effects production companies were developing rapidly, they were far behind the foreign countries in terms of technical accumulation and experience. They could only use the strategy of low prices to maintain their survival. In turn, the local film and television companies tried to lower their prices.
You get what you pay for, and the vicious cycle of competition between low prices and low quality led to a large number of so-called "50 cents" special effects on the screen, which were ridiculed and criticized by the audience.
Therefore, those domestic blockbusters that easily invested hundreds of millions would definitely choose American Hollywood teams to produce the special effects. However, the final product would always be a step or two lower than the real American blockbusters. Other than the lack of investment, the other reason was that the other party had the right to speak.
The reason why Lu Chen established the Dream Workshop was because he did not want others to take advantage of his weakness. It might be a difficult path to tread. The initial investment was huge, but there was not much of a return. However, he was willing to lead the team and work hard to carve out a place of their own.
Because only Lu Chen himself knew what kind of special effects he wanted!
In the room next to the recording studio, the air conditioner was full. Dozens of computer equipment were running, and the entire wall was occupied by Big and small LCD screens. In front of it was a long work console.
The main 75-inch screen showed the image of a vast starry sky. A very sci-fi spaceship was slowly moving through the vacuum, its tail spewing blue flames. Although it was silent, it still gave people a very shocking feeling.
And the destination of the spaceship was the azure blue Earth!
"Very good …"
Lu Chen nodded with satisfaction and said to the middle-aged man standing beside him, "Thank you for your hard work."
This middle-aged man was the special effects engineer that Lu Chen poached from Xiangjiang. His name was Richard. He graduated from the University of Southern California (USC) in the United States in his early years, and his major was post-production special effects.
USC was located in downtown Los Angeles, California. It was founded by the Board of Supervisors in 1880. It was the oldest private university in California and the West Coast of the United States. It was also one of the world's leading private comprehensive academic research schools. Its film program had the best reputation in the industry.
It was really easy for USC film graduates to find a job in Hollywood, and Richard was no exception. He had worked in many special effects studios. Five years ago, due to personal reasons, he returned to his hometown, Xiangjiang, and became the chief special effects engineer in a special effects company in Xiangjiang.
Richard had also participated in the special effects production of many domestic and foreign blockbusters, and his experience could be said to be incomparably rich. The reason that Lu Chen was able to poach this powerful person, in addition to offering him the highest level of salary in the industry, was that he happened to have a serious disagreement with the company's senior management at that time.
It was also thanks to Chen Wenqiang, the director of Xiangjiang Studio, who was well-informed enough to contact Richard as soon as he found out the inside story, that they were able to poach him successfully.
Richard's personality was more stubborn, and he had the temperament of an artist. He was willing to come to Beijing to manage the DreamWorks team, in addition to the various conditions promised by Chenfei Media, and also because he admired Lu Chen himself.
"The details are not good enough …"
In response to Lu Chen's praise, Richard shook his head with a serious expression and said, "There are also some problems with the rendering and color scheme. They still have too little experience, so there are more problems."
Richard had strict requirements for the projects he handled. This habit was brought over from Hollywood, but it was not suitable in Xiangjiang. This was because the higher the requirements, the higher the cost. This was also the reason why he had a disagreement with the company's senior management.
Lu Chen smiled and said, "Take it slow, this is just the beginning …"
Lu Chen had enough patience and was willing to pay the price because he believed that it was definitely worth it.
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