The first season of "The Voice of China" premiered on Zhedong Satellite TV Station on May 19. By the time colleges and universities across the country began their summer break, it had already aired seven episodes in a row.
This new form of reality singing talent show attracted a lot of attention from the beginning. The lineup of four big-name mentors was eye-catching, and the premiere episode's ratings did not disappoint either. The average rating was 2.26%, with the highest rating exceeding 2.50%, reaching the top of the domestic TV variety rankings in one fell swoop.
However, what really shocked people was yet to come. In the following few episodes, "The Voice of China" simply swept the market. The ratings continued to rise, easily breaking through the phenomenal threshold and becoming the most eye-catching variety show in recent years.
By the seventh episode on June 30th, the average viewership rating had reached an outrageous 6.35%, directly crushing the second ranked talent show into dregs!
While the industry colleagues were shocked, they also conducted in-depth research on "The Voice of China".
"The Voice of China" was undoubtedly very unique. In terms of format, it had many innovations compared to the previous programs of the same genre that quickly became routine.
The most obvious was undoubtedly the four rotating chairs for mentors. The concept of the blind selection by the mentors was really amazing. First of all, it ensured the fairness of the selection. It did not look at the person or face, only listening to the voice. It was completely in line with the theme of the show.
After "The Voice of China" became popular, there were many parody shows on the internet. Many netizens used their own or office chairs as props to imitate the blind selection of the mentors. The funny short videos were quite popular and had a high number of views.
Then, the two-way selection of the mentors and contestants was another highlight. In previous shows, the judges chose the contestants, but the contestants of "The Voice of China" could choose their mentors. As long as more than one mentor turned their back during the blind selection, they would have the right to choose.
When multiple mentors turned their backs, the mentors would even fight for the contestant. Big increase the interest of the show, adding more suspense to the selection, so the audience felt that it was particularly attractive.
Later on, when the mentors' teams competed against each other, it would undoubtedly capture the audience's hearts.
Other than these highlights, China's Voice also had quite a few minor details. For example, in the show, the singers were only allowed to sing Chinese songs. Foreign songs were not allowed to appear on stage. Although some singers who excelled in English songs expressed their dissatisfaction with this, they were unable to sway the producers' decision.
Don't think that it was just a small rule, but it gave the audience a very good impression and recognition of China's Voice. That was because in past singing talent shows, there were many singers who liked to sing in English. However, many of the judges were especially fond of it, and the vast majority of the audience could not understand it. Thus, there was an invisible distance between them and Big.
With a novel concept coupled with down-to-earth rules, outstanding contestants, and a strong team of mentors, The Voice of China's success was by no means a fluke.
The extremely high viewership ratings of China's Top Voice had also brought great benefits to the show's producers and broadcasters.
First of all, Star Factory Media was an unknown newcomer in the circle. Apart from the small circle in Hangzhou, no one knew about it.
But now, the name and logo of Star Factory Media were transmitted to thousands of TV screens along with China's Top Voice. The limelight was so strong that it embarrassed its peers, and the people seeking cooperation were almost breaking the threshold.
China's Top Voice produced by Star Factory Media signed a VAM agreement with Zhedong Satellite TV. The money was calculated according to the ratings. The higher the ratings, the more money it could get, so the rising ratings brought Star Factory a rolling source of money.
However, Zhedong Satellite TV was very happy to pay the money, because the ratings of the program were directly linked to advertising income. Although the price of the title sponsorship, sponsorship, insertion, and other advertising contracts in the early stage were not very high, but if a new brand wanted to squeeze in, it would have to pay a lot of money.
In addition, Zhedong Satellite TV also had the advertisement for The Voice concert in their hands. Now the price tag had been raised to a staggering level, and there were many big brands seeking advertising cooperation for the next season.
Therefore, no matter how much money was given to Star Factory Media, it was nothing compared to these advertising fees.
In such a good situation, Zhedong Satellite TV is planning to hold an open tender for the advertising of the second season of China's Top Voice next year, according to the model of CCTV.
Zhedong Satellite TV will definitely make a lot of money, but making money is one thing. On the other hand, Zhedong Satellite TV has made a great turnaround in variety shows, and has greatly expanded its own influence.
"China's Top Voice" is so popular that Shonan TV's "Super Singer" and Beijing Television's "Singing China", which were originally scheduled to start in June, have been delayed, and the auditions are expected to start at the end of July.
Although the explanation given by the two satellite TV stations is organizational reasons, everyone knows that this is just an excuse. The real reason is that neither of them has any confidence to fight head-on with "China's Top Voice", and in order to ensure the ratings, they have to avoid the sharp edge.
Beijing Television is one thing, but Shonan TV, as the number one overlord of the local satellite TV stations, has also chosen to avoid the battle. Even if it is a wise move, it still makes people feel very different.
In addition to Star Factory Media and Zhedong Satellite TV, the four mentors have also gained a lot of popularity and attention through this program. Lu Chen and Chen Fei 'er were already very popular. Shi Fang and Liao Jia have truly returned to the public's attention, and on the basis of their original deep foundation, they have reached a new height!
As for the students, the singers who performed the best in the first seven episodes have become popular. Their personal Tieba has been quickly established, the number of followers has skyrocketed, and they have their own market value.
The most typical example is Anxin, the originally unknown bar singer, who was offered a price of more than 100,000 yuan for a performance. Although it was only a temporary offer, it was enough to prove her popularity.
This is the cluster effect brought about by a phenomenal program. Everyone is a winner, and the brand effect formed by "China's Top Voice" in a short period of time will only bring more and more benefits.
This well-known brand belongs to Star Factory Media, and Lu Chen and Chen Fei 'er jointly hold a large amount of shares in Star Factory Media. Compared to Lu Chen's previous investment in Happy Entertainment, the return is not inferior at all!
This undoubtedly once again put a new halo on Lu Chen.
On July 2nd, Lu Chen drove from Hangzhou to his hometown in Binhai with Chen Fei 'er and Lu Xue, who had just finished her summer vacation, plus a special guest.
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