The sale of "Happy Farm" was originally in Lu Chen's plan.
This casual interactive game was a small pathfinder for his big IP plan. He never thought of holding it until he died, and quickly cashing it out was exactly what he needed.
Because in Lu Chen's memory, there were many similar ideas, and he didn't have to worry about the problem after selling it.
The most important thing was that with hundreds of millions of funds, Happy Entertainment could grow at the fastest speed, absorb talent, accumulate experience, and move towards a higher level!
Of course, deals involving hundreds of millions of dollars were not so easy to reach. The two sides were bound to have a tug-of-war of bargaining. To reach a win-win cooperation, they needed to persist and compromise at the same time.
In this regard, Lu Chen had no experience, but he had always believed that professional things should be left to professionals, so he specially hired a foreign aid team to lead the transaction negotiations.
Li Mushi gave him a lot of face. On the third day after Lu Chen called her, a capable team flew from Beijing to Hangzhou to negotiate with QQ Games on behalf of Happy Entertainment.
The five-person team first comprehensively assessed the value of Happy Network and "Happy Farm", made a set of detailed commercial evaluation documents, and then contacted the representative of QQ Games on this basis.
At the same time, they deliberately released the news that Happy Entertainment was interested in selling "Happy Farm", which immediately attracted the attention of many capital tycoons, and also added a thick stack of chips to their own negotiations.
Lu Chen didn't care about how the foreign aid team operated at all. He fully let go of the right to negotiate, and continued the recording of "The Voice of China" with Chen Fei 'er.
After the fourth episode, China's The Voice's viewership ratings had climbed to a point that left the industry dumbfounded. With a highest viewership rating of 5.2% and an average of 4.48%, it had swept the variety show market and created the highest viewership rating in the past decade.
If compared with the reality talent show, only "Super Girl" launched by Xiangnan Satellite TV can be compared. However, after "Super Girl", Xiangnan Satellite TV, known as the local satellite TV station hegemon, has never launched a variety show that can be compared with it.
"China's Voice" has become a phenomenal variety show, which undoubtedly made Zhedong Satellite TV, which was not weak, have the momentum to challenge Shonan TV in an all-round way.
Zhedong Satellite TV premiered "Full House of Romance" last year and "The Voice of China" this year. It could be said that they were heavy handed. The cooperation between them and Lu Chen was very good, and both their performance and reputation had been greatly improved.
As a result, Shonan TV was under a lot of pressure.
The domestic TV market was also an extremely competitive market. Dozens of satellite TV stations and hundreds of TV stations were fighting for resources and advertising shares. Above them was the behemoth Central TV. Although Shonan TV's current position was glorious, it was also facing a lot of challenges.
Beijing Television, Shanghai Satellite TV, Zhedong Satellite TV … Shonan TV has more than one opponent.
With such a strong performance by Zhedong Satellite TV, how could this satellite TV station, which started with entertainment, not be worried?
At night, Shacheng, Xiangnan, Shonan TV building.
As the night fell, the city with a population of millions of people was already full of lights. The Xiangnan Satellite TV building was also brightly lit, and the signal tower standing tall on the roof flashed with a fantastic and blurred light, becoming the most obvious landmark nearby. (TN:
This 39-story building has an extraordinary influence in the domestic entertainment industry. Countless stars, including Hong Kong and Taiwan stars and artists, are very willing and even sharpened their heads to go in and record the show inside.
For more than ten years, Shonan TV has a unique style among local satellite TV stations with its flexible mechanism and bold and daring style. Many branded programs with high ratings have emerged. Whether it is influence or revenue, it is second only to Central TV.
It's just that it's getting more and more difficult for Shonan TV to keep its position.
In the small conference room on the top floor, all the lights were on. More than a dozen senior executives of Shonan TV were having a meeting. Everyone looked serious and their eyes were fixed on the data displayed on the projection screen.
The data was like a sharp dagger hanging over their heads, making it hard for them to breathe.
The person presiding over the meeting was Lv Zhenhai, the newly appointed deputy director and program director of Shonan TV.
Lv Zhenhai, who was less than forty years old, was the representative of the young generation of Shonan TV. He entered Shonan TV after graduating from Central Media University. He rushed up step by step from the grassroots. There was no doubt that he had great strength and skill.
In the past two years, the predicament Shonan TV faced was precisely the most important reason why the superiors promoted this young generation vigorously, and Lv Zhenhai also needed to come up with a brilliant result to convince people.
He looked around, like an eagle patrolling its territory, with a frightening sharpness in his eyes.
None of the directors, directors, editors, and so on dared to look at Lv Zhenhai. The atmosphere in the conference room was very depressing and dull.
A newly appointed official had to take care of himself. No one wanted to provoke Lv Zhenhai at this time and be regarded as a weak chicken.
Lv Zhenhai was a little disappointed. He reached out and knocked on the table, then said in a deep voice, "You have seen these data. This year, whether it is our TV series or variety shows, the ratings have all declined. Several ace shows are not optimistic either. It is estimated that the annual advertising revenue growth rate will not exceed 3%!"
"How much was it last year?"
After a pause, Lv Zhenhai's eyes stared at a half-bald middle-aged man. The latter wiped the sweat on his forehead and replied in a low voice, "It was 5.7%."
"5.7% …"
Lv Zhenhai's lips twitched, and a cynical smile appeared on his face. "I remember in 2014 it was 11.8%, and in 2013 it reached 27%. How much has the increase decreased?"
No one answered his question.
Advertising revenue was the lifeblood of a TV station, especially for satellite TV stations. Money was not everything, and it was absolutely impossible to have no money. The satellite TV stations in remote provinces were almost becoming advertising stations.
Why? Wasn't it because of money? Nowadays, the state subsidies for satellite TV stations were decreasing year by year. For satellite TV stations, it was increasingly difficult to maintain a balance of payments and even make a profit.
Shonan TV was a big business, and its expenses increased year by year. The advertising revenue growth rate had fallen to the current level, and it was already a deep crisis. Anyone with a bit of brain could see it.
Although Lv Zhenhai, who just came to power, did not accept a mess, it was absolutely correct to say that it was a hot potato.
The pressure on him was greater than that of everyone else present!
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