On March 13, Chen Fei Media completed its registration in Beijing, and the two studios officially merged into a new company.
The registered capital of Beijing Chen Fei Media Co., Ltd. is 10 million yuan. The legal representative is Lu Chen, Chen Fei 'er is the chairman, and Lu Xi is the general manager. The three hold 45%, 45%, and 10% of the shares respectively. The company is headquartered in Building C17 of the New Era Art Center in Beijing.
At the same time, the official V of the two studios in Waves blog was canceled, and the official V of Chen Fei Media was launched at the same time. On the same day, the number of followers exceeded the one million mark.
The establishment of Chen Fei Media caused a lot of repercussions in the circle, and even made many big shots in the industry vigilant.
Chen Fei 'er Studio was established very early, and Lu Chen Studio was relatively new. The two studios had one thing in common, that was, they basically only served themselves and never signed other artists.
The only exception was Gegentana, but Chen Fei 'er signed this Mongolian girl for another reason, which was completely different from ordinary artists.
Now that Chen Fei Media was established, the two studios joined forces and upgraded to a real company, and the scope of business covered pop music, TV series, and movies. The business strategy was bound to change dramatically.
Looking at Lu Chen's development trajectory in the past two years, people couldn't help but feel shocked.
Lu Chen first changed domestic pop music, stirring up the music industry with amazing talent and exuberant creative ability, making 2016 his pop year!
While sweeping the pop music world, Lu Chen crossed over into the film and television industry. A self-written and self-acted "Autumn in My Heart" and a "Full House of Romance" both created a ratings miracle, and won the ratings champion in South Korea. The results were as dazzling as the sun, and no one could ignore them.
However, after great success in the TV series, Lu Chen was still not satisfied. He went to Hong Kong to set up a new studio and filmed his first movie, "A Chinese Ghost Story".
This movie, based on "Strange Tales from a Chinese Studio", only invested 30 million yuan, but it beat the blockbuster "Painted Skin", which invested more than 100 million yuan in the box office war. At present, the cumulative box office has exceeded 100 million yuan, and even the peripherals have been sold for tens of millions.
What made people speechless was that Lu Chen took care of the director, male lead, screenwriter, and soundtrack of "A Chinese Ghost Story".
The movie would soon be released in China.
With all these, he teamed up with Chen Fei Er. How could it not make people in the industry feel like "wolves are coming"?
Of course, many people wanted to cooperate with Chenfei Media, especially those who had worked with the two studios in the past. They sent their congratulations and blessings on their blogs.
Especially those who had worked with the two studios before. Chen Fei Media, Chen Fei Media, Fei, and Media. The 100 minutes of Chinese Fei Chen Chen Chen Fei Media., and Media.
The domestic film censorship system was unique in the world, and the scope of control was also very large. Many domestic films were shot down during the script review stage, and even slightly sensitive content was not allowed.
That was not the worst part. If the script was rejected, they would just have to go back and rewrite it, which would only waste some printing fees and brain cells. At most, it would take a little more time. The worst part was that after the movie was painstakingly shot and submitted for review, they would only receive the word "failed" in the end!
"Chen is Chen Wei Fei." You are Chen., "Fei Chen", "are" It is like you is standing., ". Chen" "In the end, you can only wait for a cold answer and some vague comments. "If you don't know the people behind the door, you can't even get a real opinion on the changes …"
This was the despair of a filmmaker who posted on his personal blog after his film was rejected.
Also, it was not easy to pass the review. In the end, a large part of the plot and scenes in the film were cut. As a result, the audience was often confused when watching the film. They were clearly fighting in the room, but they suddenly came out and sat in the car. Those who did not know the truth often scolded the director for making no sense and editing.
However, the director was really wronged. Because the bloody and violent scenes were cut, it was not only domestic films. Even imported Hollywood blockbusters could not escape this "big scissors". As a result, many audiences went home to search for the original version on the Internet after watching the film in the cinema.
The waters here were too deep. If one were to really talk about it, it wouldn't be a problem to compile a thick ancient book.
Later, there were too many opinions. Even the Americans tried to pressure them through various channels. Since 2010, the film censorship system of the State Administration of Radio, Film and Television had been reformed. In general, the speed of the review had been accelerated and the intensity of editing had been reduced.
Even so, "A Chinese Ghost Story" still had two so-called erotic scenes cut.
In fact, this was already within Lu Chen's expectations. It would be strange if the censors of the State Administration of Radio, Film and Television did not cut it.
These nine minutes of content had basically no impact on the plot. It was already very satisfactory to get such a result. The large-scale publicity of "A Chinese Ghost Story" could finally be fully carried out in the country.
Lu Chen had set a budget of up to 30 million yuan for the domestic publicity of this movie!
Although it was a glorious achievement to have a box office of more than 100 million yuan in Xiangjiang, a film with a box office of more than 100 million yuan in the country was nothing at all. Especially after 2010, the box office records were constantly being broken. 300 million, 500 million, 1 billion, 1.5 billion, 2 billion, breaking the record was as easy as cutting melons and vegetables.
Although many films that broke the record had the phenomenon of the box office being flooded, there was no doubt that the popularity of the domestic film market was undeniable. The box office champion of the past was nothing today.
The explosion of the market brought about amazing benefits, and amazing benefits brought about fierce competition!
At this time, the role of publicity and marketing was Big. It was indispensable.
If a new film did not promote or hype and relied solely on word of mouth to win the audience, there were examples, but it was definitely a rare existence. There was a lot of chance and luck involved.
Cinema chains wouldn't even give a lot of screenings for obscure movies — precious resources shouldn't be wasted on nameless people. This was the reality, the rule of the industry!
The publicity budget that Lu Chen had set for "A Chinese Ghost Story" was actually not considered high. This was because before "A Chinese Ghost Story", the domestic publicity for "The Painted Skin" had already been carried out vigorously. Huaguan Pictures was obviously unwilling to fail in Xiangjiang and had bet on the domestic market.
And the opponent that "A Chinese Ghost Story" faced was not only "The Painted Skin"!
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