The photos and blog titles released by Lu Chen Studio and Chen Fei'er Studio at the same time not only misled countless fans, but also many of their friends in the circle sent "congratulatory messages" to express their congratulations.
This time, it was really big!
When the two studios saw that things were developing in an uncontrollable direction, they quickly released the real news.
"After serious consideration by Lu Chen and Chen Fei'er themselves, in order to better expand their careers, the two studios will merge in the near future and form a new media company!"
They were actually "together" like this, and it wasn't what everyone thought it would be.
Therefore, the fans, who were alarmed by the false alarm, immediately complained.
"So it's a studio merger. I thought my Chen and my Fei were going to get married!"
"It's a waste of my feelings and hurt my heart!"
"Compensation, you must compensate for the emotional damage. I was so scared!"
"Haha, city people really know how to play."
"That's still worth congratulating. The studio merger is just the first step for the two of them to be together. Everyone, rest in peace."
"I knew it. There must be something fishy..."
In addition to the official V of the two studios, countless fans ran to the personal blogs of Lu Chen and Chen Fei'er to continue to complain, shouting for compensation for the emotional damage and for the treatment of being thrown dog food …
Lu Chen admitted to the punishment and said that he would select 2,888 fans from the ID in the comment area and give them "A Chinese Ghost Story" peripheral gifts and the original soundtrack album worth more than one million, as well as a cinema top-up card!
He also showed the photos of these movie peripheral products on his blog.
Since the release of "A Chinese Ghost Story" in Xiangjiang, in addition to the box office sales, it had also created an amazing record, that was, the sales record of the peripheral products of Hong Kong films.
In the past, this market was basically occupied by Hollywood blockbusters, and Hong Kong films could not even get a share of the soup. However, "A Chinese Ghost Story" had sold more than 38 million peripheral products so far, shocking the industry.
At that time, Lu Chen had also completed the design and production of the peripheral products of "A Chinese Ghost Story" in advance. He had commissioned a large factory on the side of the deep sea. Whether it was the doll figurines or daily souvenirs, the quality was absolutely high.
In particular, the figurines of Ning Caichen, Nie Xiaoqian, Yan Chixia, and Granny Treant were divided into several versions. Among them, the imitation version and the cute version sold very well, and the stores around several big cinemas were all sold out.
The photos posted by Lu Chen were all taken by professional photographers in the studio. They were beautiful and attractive. Although "A Chinese Ghost Story" had not yet been released in China, it was enough to arouse the interest of fans.
This was great. The comment area of Lu Chen's blog was filled in the blink of an eye. Everyone said that as long as they could be selected, they would forgive Lu Chen's "hurtful" behavior.
A small storm was eliminated. Although Lu Chen had paid a price of a million yuan, it was nothing compared to the publicity effect of this comeback!
As the saying goes, good things come in pairs. On the second day after the two studios announced the merger to form a new company, good news came from Xiangjiang. "A Chinese Ghost Story" had passed the review of the Xiangjiang Film Association and obtained a precious mainland screening pass. At the same time, it could also enjoy a one-year preferential support policy from the Xiangjiang government.
This was actually expected. With the outstanding box office and reputation of "A Chinese Ghost Story", if the Xiangjiang Film Association stopped this movie, it would definitely not be the former who would lose face.
It was worth mentioning that "The Painted Skin" was also on the list.
This was not surprising. Both Huaguan Pictures and Star Art Entertainment were powerful companies with strong connections in the industry. Although "The Painted Skin" had lost to "A Chinese Ghost Story", compared to other Hong Kong films of the same period, its advantage was still quite obvious.
Huaguan Pictures had spent so much money on "The Painted Skin". The money lost in Xiangjiang must be recovered in the mainland.
It was believed that there would be another fierce battle in the country between the adapted screenwriters of the same novel.
However, as long as Huaguan Pictures was not stupid, they would definitely not fight head-on with "A Chinese Ghost Story" for the box office.
Therefore, when Lu Chen received the news, he did not take his original opponent seriously. He asked the studio to send the original film to the SARFT for review, and on the other hand, he contacted the cinema chains through his partners.
Although Hong Kong films that went through the green channel (Sino-Hong Kong co-production) had a guaranteed first week of screening, it was definitely a big mistake to rely on the policy of the higher-ups to lie down and sleep peacefully.
The cinema chains in the country were divided into three. The three major cinema chains controlled more than 65% of the market share, especially in large and medium-sized cities. Their market share was even higher, and their words were naturally extremely powerful.
In addition to building cinemas and expanding channels, the three major cinema chains also controlled or invested in film companies upstream.
Therefore, in terms of screening, the three major cinema chains must first take care of the films produced by their own or related companies, then the imported Hollywood blockbusters, and finally the other films.
It could be imagined how many would be left in the end, but the competition was extremely fierce, and it was impossible to get in without some background and strength.
It was said that at most one-third of the films shot in the country could enter the cinema chains. The rest were either in small cities or rural markets to earn some capital, or to make a living on the Internet.
This was the most fundamental reason why Lu Chen chose to start his own film career in Xiangjiang. Movies were different from TV series. The market structure had long been fixed, and he had no ability to break it unless he joined a big company.
How could Lu Chen, who was used to being independent, be willing?
Of course, with the help of Xiangjiang's film support policy, he took a shortcut. He still had to build a good relationship with the three major cinema chains, and he needed to give up a part of his interests in exchange for support in screening.
In general, if a film wanted to sell well, quality, publicity, and cinema chains were indispensable!
While "A Chinese Ghost Story" was waiting for the SARFT to review and communicate with the cinema chains, the merger of the two studios had undoubtedly become the current top priority.
Lu Chen and Chen Fei'er had already talked about it. In order to speed up the process and reduce trouble, the latter's studio would be merged into Lu Chen Studio, and then Lu Chen Studio would upgrade and register a new company.
The headquarters of the new company, Chen Fei Media, would still be located in the place Lu Chen Studio currently rented, which was in the New Era Art Park. There was no need to move and start anew.
There was no obstacle in registering a new company, and it could be completed in a week at most. However, the first problem faced by the merger of the two studios was that the site in the New Era Art Park might not be enough!
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