"…
I've crossed mountains and seas,
And passed through a sea of people,
I've had everything,
In the blink of an eye, it's all gone,
I've been lost, disappointed, and lost all direction,
Until I see that ordinary is the only answer!
… "
"The Ordinary Road" was specially made by Lu Chen for the Zhonghua Vision R100 station wagon. It was a typical trip-hop chord breakdown, and the whole song had a strong folk style. The slow lyrical rhythm, clear voice, and low voice made the song full of a touch of warmth and sadness.
In the music video edited by Lu Chen using online materials, the car and scenery are the eternal theme. The constantly changing scenery in the picture, as well as his voice entering the ear, and every word entering the heart, reflect each other, showing a strange charm, making people's state of mind can't help but follow the speeding car into the distance.
It could let the listener enjoy the feeling of peace and youth, and find the direction of the future in sadness and confusion!
"…
I'm just like you, like him, like the weeds and wild flowers,
Inexorably, this is me,
The only way to go!
Time is silent, and so on,
Tomorrow is in hiahia,
The road the wind blows is still far,
Where is your story. "
Surprise and a trace of confusion froze in Zhuang Jingwei's eyes.
Before watching this commercial music video, the creative director of Maishi Advertising had a strong doubt about Lu Chen's work. He even couldn't wait to teach Lu Chen a lesson, to let the latter know that not everyone can step in in the professional field.
But halfway through the music video, Zhuang Jingwei fell silent.
From the point of view of commercial production alone, this music video was a mess. The editing was very amateurish, and the transition of the picture was very unnatural. It was completely a novice work.
If it was made by a technical staff of Maishi Advertising, Zhuang Jingwei would definitely fire him immediately.
However, Zhuang Jingwei was not stupid enough to use this point to attack Lu Chen.
Because this was a demo, just like a script sketch used in a movie. The technology was completely irrelevant. The key was creativity, conception, and the theme expressed.
On these three most important points, Zhuang Jingwei could not find any big problems!
The soundtrack was too good, and the theme song was too good!
The target group of the Zhonghua Vision R100 touring car was white-collar elites between the ages of 25 and 40 in the city. They had a certain economic foundation and career, and pursued spiritual freedom and enjoyment.
Traveling by car was also one of the characteristics of this social class.
Lu Chen's idea for the commercial, or rather, the MV, was undoubtedly able to hit the mark of their spirit. It was sincere and magnanimous enough to portray an extraordinary life journey.
The lyrics were deliberately rough, and the rap at the end of the song went straight to the heart, truly expressing the feelings of the target group. It was a wonderful song of life with rich emotions!
Even Zhuang Jingwei couldn't help but want to go out for a walk as he listened and watched.
Unlike ordinary car commercials, there was no explanation of the car model's advantages and configuration, and there was no introduction of the product itself. The film reflected a strong emotion.
This was the only way to move people's hearts!
At the end of the film, as the song disappeared, the screen turned completely dark, and a paragraph of advertising slogans silently condensed.
The body has not moved, but the heart is already far away.
Then the advertising slogan faded away, and the logos of Zhonghua Automobile and Vision R100 quietly appeared.
The picture froze!
The conference room was silent, and time seemed to freeze at this moment.
After a while, no one knew who took the lead in applauding, and then the applause rang out.
Half of the people present were managers of Maishi Advertising. As practitioners in the advertising industry, even if they didn't think as deeply and carefully as Zhuang Jingwei, they could still judge the quality of an advertisement.
From a creative point of view alone, the idea of this MV was not particularly novel and unique. Even if it was carefully produced at a huge cost, it was estimated that it would not win any awards in foreign awards.
However, its theme idea and product fit extremely well, especially the theme song, which was perfect. It would definitely be an excellent advertising work in the domestic market.
If Lu Chen's popularity was taken into account, its influence could not be underestimated!
What made the advertising people, including Zhuang Jingwei, speechless was that the idea and editing of this demo was actually a singer artist, not an elite in their industry.
This made people feel ashamed.
After applauding, Cai Jin asked Zhuang Jingwei, "Director Zhuang, do you have any opinion?"
Zhuang Jingwei thought for a moment and said in a deep voice, "The idea and idea are very good, the theme song is first-class, and the general direction does not need to be changed. As long as it is re-shot according to the idea, it will definitely be an excellent advertisement!"
"I have full confidence in this!"
He looked at Lu Chen and sighed sincerely, "Mr. Lu Chen, it's an honor for me and our Maishi Advertising to cooperate with an excellent artist like you!"
Zhuang Jingwei's words made everyone's faces smile.
The people in Zhonghua Automobile had already seen the demo, and now the negotiation needed professional advice. Getting the praise and approval of Maishi Advertising proved that their vision was right and they had chosen the right brand ambassador.
Time is money, and the sooner the commercial is shot, the better it is for the promotion of the new model.
Zhuang Jingwei's colleagues have never seen him so convinced by a layman before, and they all feel that it's interesting, and they can talk about it as an interesting story in the future.
As for Lu Xi, who accompanied Lu Chen, she was even happier. In this way, the endorsement contract of Zhonghua Automobile will be stable.
She is also proud of Lu Chen.
With one song and one edited MV, Lu Chen easily convinced the two powerful collaborators.
Lu Chen said with a smile, "Thank you. It's also my honor to cooperate with Zhonghua Automobile and Maishi Advertising!"
There was no tit-for-tat debate, no scheming quarrel. The atmosphere of the discussion between the three parties was very harmonious. The representative of Zhonghua Automobile confirmed the idea and creativity of the commercial on the spot, and then talked about the specific shooting issues.
Lu Chen used online materials for editing. Most of them are movies from home and abroad. None of them can be used because of copyright issues. In addition to the alternative purchased materials, many shots need to be shot.
As one of the protagonists, Lu Chen is naturally indispensable, and communication in advance is very important.
The next day, Lu Chen Studio signed a formal endorsement contract with Zhonghua Automobile.
Two years of 12 million, not including the remuneration for work outside the contract. For example, this song "The Ordinary Road", Zhonghua Automobile needs to pay an additional 500,000 to buy the copyright.
With the first endorsement fee in the account, the financial situation of the studio has finally improved a lot.
The shooting of a new TV series has also been put on the agenda.
But before that, Lu Chen has an important event to participate in, that is, the 72-hour music festival!
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
