Beijing, CBD Central Business District, Maishi Advertising Company.
The morning sun shone through the large-format floor-to-ceiling windows and fell into Zhuang Jingwei's office, bright and warm.
The creative director of Maishi Advertising Company leaned back in the soft chair, picked up the coffee that his assistant had just brewed and took a sip, and his whole body seemed to warm up.
But the mellow coffee didn't help to relieve the depression in his heart, and his frowning eyebrows never relaxed.
He didn't even have the mood to pick up the newspaper that he used to read every day.
Tap! Tap!
The office door was gently knocked. Zhuang Jingwei put down his coffee cup and said in a deep voice, "Come in."
The door was pushed open, and a beautiful female assistant leaned in and said, "Director, the people from Zhonghua Automobile and Lu Chen Studio are here. The general manager asked you to attend the meeting."
Zhuang Jingwei nodded and said, "I see."
He picked up his coffee cup again.
The female assistant hesitated for a moment, but still reminded him, "Director, the general manager asked you to go there immediately!"
Zhuang Jingwei stared at her and said, "I know, you only have the general manager in your eyes now, and you don't have me, right?"
The 40-year-old man's fierce appearance was quite scary, but the female assistant was not afraid at all. She stuck out her tongue and said with a smile, "I have to listen to your words, and I have to listen to the general manager's words. I'll go with you. I heard that Lu Chen himself is also here …"
Speaking of Lu Chen, her eyes were shining: "I don't know if he is as handsome in real life as he is on TV!"
There is no doubt that she is also a fan of "Autumn in My Heart".
Zhuang Jingwei rubbed his eyebrows, waved his hand and said, "Go, go, I'll go!"
Zhuang Jingwei's assistant is his niece, who is still a senior intern. She just wants to learn something from him.
The girl has been spoiled by her family and is not afraid of him. It's useless to scold her with a straight face.
So, Zhuang Jingwei decided to send her away when her internship period is over. He really can't afford to serve her!
And when he heard the name Lu Chen, Zhuang Jingwei's mood was a little worse.
Who is LuChen? He has only heard of him by chance before. Now he has understood him clearly. He knows that the other party is a musical talent, a new generation of singer, and has just starred in a TV series with popular ratings, which has fascinated his niece. (TN:
As the creative director of Maishi Advertising Company, Zhuang Jingwei has known and dealt with a lot of star artists, but he has never seen Lu Chen … overconfident!
The cause of the matter was the contract between Zhonghua Automobile and Advertising Company. The domestic top 100 companies entrusted the advertising business to Maishi Advertising Company to the new station wagon launched this year, and selected Lu Chen as the brand ambassador.
It was very common for stars to endorse advertisements. After understanding the needs of the clients, Maishi Advertising began to work on relevant advertising plans. The first focus was the commercial for the Zhonghua Vision R100 station wagon.
When Zhuang Jingwei racked his brains for this commercial and had a preliminary idea, there was suddenly news from Zhonghua Automobile that Lu Chen had personally edited and produced an R100 commercial demo!
When Zhuang Jingwei was racking his brains for this commercial and had a preliminary idea, news suddenly came from Zhonghua Automobile that Lu Chen had personally edited and produced an R100 commercial demo!
Not only that, but Zhonghua Automobile hoped that Maishi Advertising would take Lu Chen's creativity seriously, and held a tripartite discussion meeting for this group of poor people, and the location was in Maishi Company.
Zhuang Jingwei felt that his professional ability had been seriously challenged, and he couldn't bear it!
If Lu Chen originally majored in art design and advertising, it would be understandable. But as far as Zhuang Jingwei knew, the entertainment industry rookie majored in computer science in college.
Computers and advertising are not completely unrelated, but they are really two different things!
Now he has openly brought the so-called commercial demo to Maishi Company. What's the difference between that and going to the door to challenge them? If it's an insider, he can pinch his nose and admit it, but a layman …
Most importantly, Zhuang Jingwei's painstaking creativity may be wasted. How can he not be depressed and annoyed?
In the advertising industry, the most frightening thing is to encounter clients who don't understand and insist on their own opinions, interfering with the creative concept of the company's design, and finally come up with something nondescript.
But even if he is annoyed, Zhuang Jingwei can't be willful. Unless he gives up the job, he can't disobey the general manager's order.
But on the way to the conference room, he secretly made up his mind to make his voice heard!
The conference room of Maishi Advertising Company was almost full of people.
Zhuang Jingwei met the person in charge of Zhonghua Automobile, his colleagues, and Lu Chen.
Among all of them, Lu Chen is undoubtedly the most conspicuous. He is tall, young and handsome, with a warm and kind smile. Even if he is prejudiced against him, Zhuang Jingwei has to admit that he is a very charming star.
This kind of star has his own aura, which can make those fans fascinated.
For example, the girl sitting next to the general manager, her eyes were shining like stars, and she almost rushed over to ask for an autograph and a group photo!
"Director Zhuang is here …"
Seeing Zhuang Jingwei come in, Cai Jin, the general manager of Maishi Advertising Company, waved and said, "Come here and sit down."
Cai Jin, 35 years old, joined Maishi Advertising Company seven years ago. The elite who returned from overseas studies rose all the way to the general manager's throne and also brought Maishi into the ranks of the 10 4A advertising companies in Beijing.
In terms of management skills and ability, Zhuang Jingwei also admires her.
He sat down in his seat.
Cai Jin gave Zhuang Jingwei a discreet look.
Zhuang Jingwei understood what she meant.
Cai Jin's management in Maishi has always adhered to an important concept in the service industry, that is, there are two elements in treating customers. The first is "the customer is always right", and the second is "if the customer is wrong, please refer to the first point."
This is in conflict with Zhuang Jingwei's professional concept, but it turns out that Cai Jin is right. Advertising is like dancing with shackles. It is necessary to find the most suitable balance point under the heavy shackles of policies and regulations and customer requirements, and then jump out a beautiful dance.
There is no doubt about the importance of Zhuang Jingwei's automobile to Maishi Advertising Company. Cai Jin is obviously worried that Zhuang Jingwei, who is a little stubborn and stubborn, will conflict with the customer's requirements in the creative concept of the R100 commercial.
When all the people attending the meeting were present, Cai Jin asked people to close the door of the conference room and turned on the computer projection equipment.
She straightened up and said with a smile, "Today, our Maishi Advertising Company is very happy and honored to organize this demonstration discussion of the Zhonghua Vision R100 station wagon commercial. First of all, we welcome Manager Chen Hong from the Publicity Department of Zhonghua Automobile Group …"
The general manager of Maishi Advertising Company has a dignified and delicate appearance, and speaks in a soft voice, which makes people feel like they are bathing in the spring breeze, but no one who is familiar with her dares to underestimate her ability.
"Welcome Mr. Lu Chen, who is also the star spokesperson of the Vision R100!"
Lu Chen stood up and bowed slightly to the crowd.
He edited and produced the MV commercial for the station wagon he endorses, which is not what Zhuang Jingwei thought. This meeting was proposed by the people of Zhonghua Automobile after watching the demo film.
The reason why the discussion was held at Maishi Advertising Company was that this part of the advertising business was entrusted to this 4A advertising company, and Zhonghua Automobile also needed Maishi Advertising's professional advice.
When the polite applause of welcome disappeared, Lu Chen continued, "At the request of Zhonghua Automobile, I wrote a song for the first commercial of the Vision R100. In addition, I also used the material on the Internet to edit and make a MV for this song …"
He smiled and said, "I'm a layman when it comes to advertising. This music video is very crude, and it only represents a little of my personal thoughts. So, I hope that Maida TV can give us their professional opinions so that we can work together to complete this collaboration!"
"Thank you!"
This time, the applause in the conference room was a lot more sincere and warm, and even Zhuang Jingwei applauded a few times.
Lu Chen's words gave him a better impression of the former. At least Lu Chen was very polite. Although his behavior was a little excessive, his attitude was modest and he did not take it for granted that he was in a dominant position.
That was in line with his identity as a brand spokesperson, not a planner!
After Lu Chen's speech ended, Cai Jin asked his assistant to turn off the lights in the conference room and play the demo through the projection.
The general manager of Maishi Advertising was also very curious. He didn't know what kind of work Lu Chen had come up with that could make Zhonghua Automobile put aside the preliminary plan proposed by him and choose a layman's creative idea.
The next moment, a colorful picture appeared silently on the projection screen.
The dark, vast, and empty prairie appeared in everyone's sight. In the lens, a straight road went straight to the distant sky, which made people feel an indescribable shock.
Those who liked travel or scenery recognized at a glance that this was the famous Qinghai-Tibet Sky Road.
Then the camera slowly pulled up, and an off-road vehicle appeared in the picture, driving alone into the distance. The prelude of the music sounded softly, and there was Lu Chen's singing.
It was as if it came from the sky.
"Wandering, on the road,
Are you going, viavia?
Fragile, proud,
That was once my appearance.
Seething, restless.
Where are you going, viavia?
Enigmatic, silent.
Story, are you really listening?
… … "
Light and shadow flashed, and the picture switched. People sitting in the conference room unconsciously fell into the unique atmosphere created by the MV.
The name of this song was "The Ordinary Road"!
…
Note: "The Ordinary Road" Lyrics: Han Han, Pu Shu/Composer: Pu Shu.
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
