Lovers are happiest. Happy Valentine's Day.
Among the festivals spread from abroad to China, Christmas and Valentine's Day are undoubtedly the most accepted by young people.
Of course, this is due to the vigorous advocacy of businesses. After their long-term and unremitting efforts, Valentine's Day has been rendered into a romantic day, and they have happily harvested the money in the wallets of men and women.
Therefore, shopping malls and entertainment venues in the city are particularly rich in activities on Valentine's Day. Many brands use this special day to promote and market.
Senqi's flagship store in Beijing was chosen to open on February 14.
This newly rising clothing brand is ambitious and very willing to invest in advertising. Some time ago, they signed an endorsement contract with Lu Chen with a value of up to one million yuan. This time, the opening of the flagship store naturally includes Lu Chen.
The address of Senqi's flagship store is located on the east side of People's Square, which is a prime location within the Second Ring Road of Beijing.
Because Valentine's Day coincided with Sunday, and many companies and units had not yet opened for business, there were a lot of people in People's Square. Most of them were couples, and from time to time, little girls selling roses shuttled among them. It was a bustling and noisy scene.
On the huge LED screen on the east side of the square, Senqi's Valentine's Day advertisement has been displayed, as well as a performance notice.
The stage of the opening ceremony was set up near the advertising screen, only a few dozen steps away from Senqi's flagship store with a rainbow arch. Many staff members have been busy setting up speakers, curtains, flower baskets, and so on.
Although there were still a few hours before the official start of the opening ceremony, many audiences have appeared around the stage, asking the staff about something.
They are basically Lu Chen's fans.
Senqi's publicity offensive has been launched early. The LED screen in the square has the name of the male lead of "Autumn in My Heart", and it has also crowned Lu Chen with the title of Prince of Music. His stills in the TV series can be seen clearly from a long distance.
Taking advantage of the popularity of "Autumn in My Heart", Senqi, who has been endorsed by Lu Chen, has earned a wave of popularity. This time, the opening of the flagship store has been publicized with this golden signboard.
Of course, they also have to pay Lu Chen additional advertising fees.
But his peers in the industry were already envious to death. He got Lu Chen's endorsement for a year with a mere million. For Sen Qi, it was a huge profit. Now, Lu Chen's net worth from endorsements was at least four or five million!
If an artist really became popular, the fees for endorsements would skyrocket.
Wang Jing stood on the stage, helping her partner put the drums, keyboards, and other new equipment in place.
There was still a surreal feeling in her heart.
Before the New Year, when Wang Jing heard from her father, who seemed to have aged more than ten years, that she had been cheated, she felt as if she had been struck by lightning. The pain in her heart was really indescribable.
She couldn't blame her father for worrying about the studio. She could only resent the shamelessness of the liar.
As a result, when it rains, it pours. Extreme guilt and sadness crushed Wang Changsheng, causing him to fall ill.
Nirvana Studios was completely over, and the family didn't even have the money to treat Wang Changsheng's illness. In desperation, Wang Jing asked Lu Chen for help.
After the New Year, creditors came to the door, Nirvana Studios was powerless to recover, and the Nirvana band faced the situation of disbandment. No matter how reluctant Wang Jing was, she couldn't change this fact.
However, Lu Chen appeared …
Yesterday morning, she, her brother, and her friends were like stray dogs. Today, they appeared on the stage and will perform for countless audiences. They no longer need to worry about their future and fate.
Next month, they will also participate in the 72h Music Festival.
It was like Nirvana rebirth!
Nirvana was changed to Nirvana. The meaning and pronunciation have not changed, but it is a new beginning!
Wang Jing took a deep breath and secretly told herself to work hard.
She can't let down Lu Chen's trust and help.
At the same time, she also hid the thoughts buried deep in her heart in a deeper corner, letting time wear them away.
"Sister, come here and help me take a look …"
Wang Hui's call woke Wang Jing up, and she immediately walked in the direction of her brother.
Her footsteps were light.
The pace of time was equally light, and in the blink of an eye, it was sunset and dusk. The sky gradually darkened, and the street lamps arranged in the People's Square and the lights on the stage were lit up.
More and more people appeared in the square. They were attracted by the scene here and slowly gathered around.
In the middle of the crowd, there were many young men and women holding fluorescent signs. The signs showed the words "Lu Chen", "Chen Chen", and so on. The red and green signs were particularly eye-catching.
"Autumn in My Heart" has gathered a lot of popularity for Lu Chen. His current number of fans on Waves blog has exceeded 15 million. The opening event of Senqi flagship store tonight was announced in advance on the blog, so it attracted many real fans to cheer.
The security personnel at the scene isolated them outside the safety line in time.
Since the Hangzhou incident, now there are celebrity endorsements, and the security forces have been strengthened a lot.
At this moment, Lu Chen was in the lobby of the Senqi flagship store, which had not yet opened, holding his mobile phone and interacting with Chen Fei 'er through QQ.
It's Valentine's Day, but the two lovers can't spend this sweet festival together.
It's a pity, but it's completely normal in the entertainment industry.
Many star artists often don't fall in love in their career, not only because they are afraid of affecting their popularity, but also because their emotional life and work are too easy to conflict, and not many partners can last long.
Chen Fei 'er also has a very important endorsement event today, and her place is only two streets away from the People's Square.
After a few words, Lu Chen told Chen Fei 'er about his recruitment to form the Nirvana band.
There's also the preparation of a recording studio.
Chen Fei 'er was very happy and said that she wouldn't have to go to others to record songs in the future, and that she could complete all the work here at Lu Chen's place.
She said, "If you want to do it, do it well. I'll join in!"
Lu Chen smiled and said, "Okay, I'll be the boss, and you'll be the lady boss."
Chen Fei 'er returned a smile and a sweet kiss.
She said, "I'm so bored here. I really want to go and see you at the scene!"
Lu Chen looked at it and asked tentatively, "Why don't we meet again after it's over?"
Chen Fei 'er returned a helpless expression: "Believe it or not, there will be a bunch of paparazzi following me?"
Lu Chen thought about that picture and was really a little drunk: "Okay."
Chen Fei 'er gave another sweet kiss: "I'll make it up to you later."
The two were intimate for more than half an hour, and the opening ceremony of Senqi flagship store finally began!
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