With the formation of the entertainment industry, there were currently many pop music festivals in the country.
72H was undoubtedly one of the most famous music festivals, and it had the longest history, dating back to the 90s.
In the early 90s, many domestic record companies and seven famous musicians in the circle jointly advocated the first "Mystic Open Music Festival" in Beijing's Chaoyang Park. At that time, 32 singers and 11 bands were invited to participate, and the audience that came to participate in the music festival exceeded 10,000 people.
Rock and roll representatives such as the famous Black Crow Band, Sky Band, and so on all participated in this music feast.
At that time, the Mystic Open Music Festival caused a great sensation in the domestic music industry, and it was the predecessor of the 72H Grass Music Festival. Later, it was renamed and moved to Yeshan Park in the New Era Art Park.
So far, the 72H Grass Music Festival had been held 19 times. Although it had been interrupted a few times in the middle, its influence in the pop music industry had always been great, and it was especially loved by true pop music lovers.
The 72H Grass Music Festival mainly invited singers and bands with unique characteristics. Regardless of whether the other party was a big shot in the circle or a street performer, as long as they had a unique singing style or work, they would have the opportunity to stand on its stage and show their strength to tens of thousands of audience members.
In the previous 72H Grass Music Festival, there had been many bands that were originally unknown and many musicians who mingled at the bottom of the circle became famous with one song. They were signed by entertainment agencies on the spot and embarked on the road to fame.
According to the past practice, the 72H Grass Music Festival would start at noon on the first Friday of March every year and end at noon on the next Monday, lasting exactly 72 hours.
At that time, the singers, bands, and live audience members would come from all over the country. The music festival's organizing committee would only be responsible for the traveling expenses and accommodation of the singers and bands that came to participate in the performance, and would not pay any additional compensation.
The performance site was a temporary outdoor stage. The audience could set up tents and camp on the grass around the stage, drink beer, eat barbecue, and listen to music for three consecutive days and two nights.
It was precisely because of the special atmosphere that the commercial atmosphere of 72H was very light, leaning towards purity and niche. The songs that were popular here would not be fast songs or divine songs. Even if Chen Fei'er went on stage, she would not get much applause.
This was because she sang sweet songs, and the 72H audience liked rock, jazz, R&B, rap, and so on.
The audience of 72H was very harsh. It was not easy to get their approval. If they liked someone, they would shout, clap, and shout. If they didn't like someone, they would just boo them off the stage.
There were often famous singers or bands that were booed at the 72H live venue until they were in a sorry state and lost all face.
Therefore, when people in the industry received this invitation, they would seriously consider it.
Those who were strong were naturally not afraid, and they would gladly accept the challenge. But those who were not strong enough...
Lu Xi asked, "Do you want to participate?"
After she received this invitation, she specially went online to learn about the 72H Music Festival. She felt that the taste inside was not very right, because Lu Chen was obviously not the kind of singer that the 72H Grass Music Festival loved.
One of the purposes of the 72H Grass Music Festival was to give opportunities to those powerful singers at the bottom and underground levels.
Of course, they also welcomed companies like The Bionics.
Lu Chen faintly smiled and said, "Why not?"
He had heard of the Mystic Music Festival when he was in junior high, and he had been looking forward to it.
Now that the other party had taken the initiative to invite him, he could fulfill his childhood dream.
As for the problems that others were worried about …
Lu Chen really didn't have to worry!
Lu Xi wasn't very worried. Since Lu Chen wanted to go, she wouldn't dissuade him: "Okay, then I'll reply to them."
The matter of participating in the 72H Grass Music Festival was settled.
Lu Xi handed Lu Chen another piece of paper.
On the thin A4 printing paper, the latest ratings data of "Autumn in My Heart" were listed.
On February 5th and 6th, Haijin Satellite TV continued to broadcast the 17th and 18th episodes of this popular drama, winning the terrifying ratings of 2.23% and 2.47% respectively, continuing the previous miracle.
It should be known that these two days were the eve of New Year's Eve. Under normal circumstances, the ratings of TV dramas would generally decline. Not only was "Autumn in My Heart" not affected by the New Year, but it rose against the market, which was really incredible.
As for QQ Video, the total number of views of "Autumn in My Heart" has exceeded 2 billion, crushing all competitors!
And the last two episodes of "Autumn in My Heart", the finale, will be broadcast on the 13th and 14th.
It coincided with Valentine's Day!
Lu Chen wanted to laugh: "Is this really okay?"
Lu Xi knew the ending of the story. She thought about it very seriously and smiled: "You'll be scolded to death!"
Lu Chen said, "Maybe, but I think a lot of people will remember this Valentine's Day."
A smile appeared on his face.
It was more or less a little evil.
"By the way …"
Lu Xi said, "Shanhai Publishing House, Group News Publishing House, and Beijing Publishing House have all contacted us, hoping to publish the novel version of" Autumn in My Heart ". The conditions given by the three are not bad."
"In addition, there is Color Impression Comic Book Society, which wants to get the comic adaptation rights of" Autumn in My Heart "…"
"And …"
The ratings of "Autumn in My Heart" have broken through the phenomenal level, and the number of audience fans has been increasing. A popular IP has quickly taken shape, and naturally, various units and institutions want to obtain the IP expansion copyright from Lu Chen Publishing House.
Novels and comics are only a part of it, and they also represent huge profits.
Lu Chen thought about it and said, "These two copyrights are up to you. Whoever gives more will get it. We can put the novel together with the publishing house on the Internet for crowdfunding, and produce a few more set versions."
The novel version of "Autumn in My Heart" serialized on his blog ended after two-thirds of the content was published, leaving room for physical publishing in advance. The use of crowdfunding would undoubtedly improve sales results.
Originally, Lu Xi estimated that "Autumn in My Heart" could bring Lu Chen Studio a profit of about 15 million yuan, but now it seemed that it was still a Big underestimation. The market's enthusiasm for IP meant more benefits.
"Well, I got it …"
Lu Xi wrote it down and said, "Don't forget to prepare for the event on the 14th."
On February 14th, that is, Valentine's Day, Lu Chen will attend the opening ceremony of Senqi's flagship store in Beijing.
He has signed a one-year endorsement contract with this clothing brand, and he must attend such an important event. Senqi Clothing will also launch their new couple sportswear on that day, and Lu Chen will be a model.
As a singer, Lu Chen must sing live. Because of the special day, choosing a song is very important.
Lu Chen said with a smile, "I won't forget."
He has already thought about what song to sing that day, but he needs to prepare in advance.
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