Most of the TV series produced by film and television companies were sold directly to TV stations. Although the terms of the contract were different, the main thing was the first broadcast rights and rebroadcast rights.
Big stars, big productions, and popular dramas, the first broadcast rights would often be inflated to sky-high prices, often starting from tens of millions. Sometimes a single TV station couldn't buy it, so they would buy the shared rights with multiple TV stations.
For this type of drama, the price of the rebroadcast rights was unlikely to be higher than the first broadcast rights, even if the ratings were very high.
But there was another type of drama, the first broadcast rights were sold very cheaply, and they couldn't earn back the cost at all. But after the broadcast, the ratings soared, and the price of the rebroadcast rights would inevitably rise, and even far exceed the first broadcast.
"Autumn in My Heart" was undoubtedly such a TV series with infinite potential.
Putting aside the VAM agreement, the cost of Haijin Satellite TV to buy the first broadcast rights of "Autumn in My Heart" was not high. The price of 6 million for 20 episodes could only allow the three investors to recover less than half of the total cost.
Whether it was Lu Chen, Chen Fei 'er, or Qiande Pictures, they didn't particularly care about this, because there were still rebroadcast rights.
However, no one thought that "Autumn in My Heart" would become so popular that it made people stunned!
The breakthrough of the domestic ratings of 1% made this urban romance drama quickly become a hot topic, blowing up blogs and WeChat Moments, and the actors in the drama became famous overnight …
As for many television stations, they saw a golden cash cow!
"Autumn in My Heart" was a weekend drama that was filmed and broadcast at the same time. The frequency of two episodes a week was actually not conducive to the increase of ratings. Under the same circumstances, it often couldn't compete with conventional series.
Now that it had achieved such a high ratings, its potential was great to be dug out. If it was rebroadcast continuously, it wouldn't be incredible for the ratings to surpass the premiere.
Because a TV series' reputation needed to be brewed, especially for mainstream TV audiences. If they missed the previous episodes, they would pay special attention to the rebroadcast — — If others said it was good, then it must be good!
Under such circumstances, the rebroadcast rights of "Autumn in My Heart", which had not yet been fully filmed, immediately became popular. As many as a dozen TV stations rushed to contact and negotiate.
Among them, the most urgent and powerful were undoubtedly Beijing Television Station and Zhedong Television Station.
On January 7, representatives sent by Beijing Television Station came to Jinling to discuss the purchase of the rebroadcast rights with the three parties.
One of the representatives was Gurui.
Gurui is a music producer for Beijing Television and once served as the music director of "Singing China". He is very familiar with Lu Chen and Chen Fei'er and has a good friendship.
Originally, buying a TV series like this had nothing to do with Gurui. That was the job of the program department.
However, "Autumn in My Heart" was too popular and in high demand. Beijing Television Station was afraid that the rebroadcast rights would be snatched away by their competitors, so they sent Gurui to play the favor card.
Gurui's status in Beijing Television Station was neither high nor low, so it was appropriate for him to represent Lu Chen in the negotiations.
There was another person that Lu Chen knew. He was the deputy director of the variety channel, Zhu Shaotai.
For two of the top management of Beijing Television Station to come to Jinling together, it was really a show of sincerity.
Otherwise, other small and medium-sized film production companies would not be able to find Beijing Television Station even if they carried a pig's head.
Under normal circumstances, the latter would not take the initiative to lower their posture to negotiate with the former!
As the saying goes, business cannot be done, benevolence and righteousness exist. Although the last cooperation was not successful, this time, whether it was Lu Chen, Chen Fei'er or Qiande Pictures, they were still warmly welcomed.
That evening, Zhang De, the general manager of Qiande Pictures, hosted a banquet at the Marriott Hotel to entertain the representatives of Beijing Television.
Lu Chen, Chen Fei'er, and their agents were all present.
"Autumn in My Heart" was very popular, and the most direct beneficiary was Haijin Satellite TV, followed by Qiande Pictures.
Qiande Brothers Pictures could barely be regarded as a small fish in the Beijing film and television circle, where there were many big shots. They had invested in many TV series, but had very few results, and basically did not have much say in the circle.
This time, with the help of "Autumn in My Heart", Qiande Pictures has made a name for itself in the industry. During this period of time, many people have come to seek cooperation or support, and they have gained a lot of limelight.
However, the Qiande brothers did not let this go to their heads. They were very clear about who they had to hold on to.
During the filming of "Autumn in My Heart", Zhang De had been stationed in Jinling. According to his words, he was a housekeeper, responsible for solving the worries of the crew.
It was also because of Zhang De's coordination that the filming of "Autumn in My Heart" was very smooth, and it was not affected by any accidents. It was very likely that all the filming work would be completed in advance.
At the wine table, Zhang De, who had a great capacity for liquor, was the undeniable attacker. He frequently raised his cup to the point where even Old Jiang and Zhu Shaotai couldn't resist, causing the atmosphere in the banquet to be very warm and harmonious.
After drinking a bottle of red wine, Zhu Shaotai smiled bitterly and said, "Director Zhang, Teacher Lu, Teacher Chen, secondly, this time I am here to atone for my mistake. Because of what happened last time, I was scolded to death by the leaders. This time, no matter what, you guys have to take care of me first, otherwise, I can't go back and explain myself!"
Zhu Shaotai was using the alcohol as an excuse to joke, but what he said was basically the truth.
When he was negotiating the premiere rights of "Autumn in My Heart", he didn't pay much attention to it. As a result, he missed this promising TV series, which was discussed a lot in the station.
In fact, Zhu Shaotai was also quite wronged. If it weren't for Haijin Satellite TV's sudden appearance, "Autumn in My Heart" would have fallen into the hands of Beijing Television Station.
Lu Chen and Chen Fei 'er had a good relationship with Beijing Television, and the Qiande brothers were in Beijing.
Under the same conditions, Beijing Television Station was naturally full of confidence.
But they never expected that Haijin Satellite TV, a guy with little sense of existence, would actually make a fool out of them.
It was fine if it was intercepted. Beijing Television Station had a lot of resources, but they never dreamed that "Autumn in My Heart" would become popular all over the country. How could they keep their face?
If they lost to Central TV, Shonan TV, or even Zhedong Satellite TV, it wouldn't be a big deal. It was really unbearable to let Haijin Satellite TV, which was a little brother, gain such a big limelight!
In particular, Beijing Television Station had been vigorously reforming in recent years to fight for ratings. They were very tight on high-quality program content and invested a lot of money for this. Losing "Autumn in My Heart" was simply an unforgivable mistake.
The leader above slammed the table, and the board below hit Zhu Shaotai.
Who asked him to be the main person in charge?
Zhu Shaotai really couldn't speak of his bitterness, because even if he took it seriously, it was impossible to come up with the same conditions as Haijin Satellite TV, and the result would be no different.
But he couldn't argue, so he could only take this opportunity to come over to discuss in person, and even pulled Gurui with him.
Gurui said with a smile, "It's not easy for Director Zhu …"
Although the music director was a little straightforward and didn't know much about the ways of the world, he understood what he was here for.
He naturally had to speak up for Zhu Shaotai.
And Zhu Shaotai's half-true and half-false complaints made Lu Chen and Chen Fei 'er look at each other.
The dignified Deputy Director of Beijing Television Station's Variety Channel Program Department had said this, so they had to give him some face. Otherwise, they would really offend him!
Zhang De, who was experienced, said with a smile, "Director Zhu, you are too serious. There have been a lot of units that have come to negotiate recently. As long as the conditions are similar, we will definitely give it to Beijing Television Station first. We are all from Beijing!"
Zhang De was actually not a real Beijing person, but he had moved his household registration to Beijing long ago.
His answer was watertight, taking care of Zhu Shaotai's face and keeping the bottom line of his own side.
It turned out that Zhang De's defense was very reasonable.
The next day, January 8, the negotiator of Zhedong TV Station came to Jinling.
Interestingly, it was also an acquaintance – Tian Tian!
Tian Tian was originally a program host of Zhedong Satellite TV. Because of the incident of being attacked by fanatical fans, she was now working behind the scenes in the satellite TV station and rarely appeared in public.
Tian Tian and Chen Fei 'er were originally friends, and Lu Chen was her savior.
Zhedong TV Station sent her over, playing the favor card, and the weight was not much less than that of the opponent.
Because of the special relationship between the two sides, after the banquet in the evening, Chen Fei 'er took Tian Tian to his room for a private chat and asked Lu Chen to accompany him.
Tian Tian drank a lot of wine in the evening, and her face was very red and gorgeous.
Probably because she was a little tipsy, she spoke boldly. She took Chen Fei 'er's hand and asked directly, "Sister Fei' er, are you and Lu Chen doing that?"
Lu Chen didn't know whether to laugh or cry – what do you mean by that?
Chen Fei 'er said, "Tian Tian, I think you drank too much!"
Tian Tian smiled and hugged her and said, "I'm very sober. Just tell me if it's true!"
Chen Fei 'er pretended to be ignorant: "What are you talking about?"
Tian Tian hooked her finger and said, "Dating. Are you in a secret relationship?"
Chen Fei 'er knew that she couldn't hide it, so she nodded.
"Really?"
Tian Tian couldn't help but widen her eyes and straighten up with a strange expression: "That's big news!"
Chen Fei 'er gave her a blank look: "We don't intend to make it public."
Tian Tian rolled her eyes and said, "Then you have to pay hush money. Give the rebroadcast rights of" Autumn in My Heart "to our station, otherwise … hehe!"
Chen Fei 'er was completely defeated by her rascality: "I can't make the decision on this matter."
Even if their relationship was very good, it was impossible for her to agree to something that involved multiple interests.
This was a matter of principle.
The most important thing was that Beijing TV Station was also in discussion about the purchase!
It wasn't good to be too popular!
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