Shonan TV was at the top of all the satellite TV stations, and its success was not due to luck.
It was also the TV station that paid the most attention to marketing and promotion. Before any major program or TV series was broadcast, they would spend a lot of money to hype and promote it, firmly attracting the attention of the public.
And the investment in marketing in exchange for a high viewership rating that surpassed its peers, and a shocking amount of advertising revenue.
This formed a virtuous cycle, which made Shonan TV's position in the industry difficult to be shaken. This set of marketing methods was also played to perfection by them, and could be called a model in the industry.
As the opening drama of 2016, Shonan TV invested a lot of money into My Heart Soar, and it was hyped up on the internet half a month before it was broadcast.
Especially on Waves blog, many internet promoters and verified accounts were adding fuel to the fire for My Heart Soar, and Autumn in My Heart Soar was a dark horse, which inevitably aroused the vigilance of some people.
Therefore, in the blog, there were blog posts that were openly praising My Heart Soar while secretly criticizing Autumn in My Heart Soar. There were also so-called market analysts who thought that the rise of Autumn in My Heart Soar was only taking advantage of the lack of big dramas in the domestic TV market at the end of 2015.
When Autumn in My Heart Soar met Autumn in My Heart Soar, it was bound to show its true colors!
This kind of argument was very popular, and even caused a debate among the fans.
But when the new viewership ranking came out, those who were criticizing Autumn in My Heart Soar became a joke, and those who swore that the viewership of this TV series would fall were slapped in the face!
On the night of January 3rd, 2016, Autumn in My Heart Soar aired its eighth episode.
The next day, the ranking was updated, and Autumn in My Heart Soar was at 1.21%, firmly occupying the throne of the viewership ratings!
This time, the doubting comments on the internet all disappeared. No one could deny that Autumn in My Heart Soar had become a hot new drama, and it was not impossible for it to reach the phenomenal level.
On the same day, the third episode of My Heart Soar had a viewership rating of 0.54%, which actually dropped by 0.03% compared to the previous episode!
Be it the internet promoters, the so-called market analysts, or even Shonan TV themselves, were all silent.
The film and TV market was always cruel. It didn't mean that you could make a hit movie or TV series by spending hundreds of millions of dollars to invite big stars. It wasn't unbelievable for a small budget TV series to beat a big production.
Of course, in most cases, big productions would crush smaller ones.
"Autumn in My Heart Soar", which only had a tenth of the investment and promotion of "Autumn in My Heart Soar", was undoubtedly a miracle!
When the viewership ratings for this episode came out, idealism began to spread in the blogs.
Lu Chen was Shonan TV's nemesis.
The relationship between the two sides dates back to when Lu Chen first made his debut. Shonan TV's "Super Singer" excluded Lu Chen. As a result, Lu Chen joined "Singing China", which also made Shonan TV lose face.
At that time, the ratings of "Singing China" surpassed "Super Singer".
Now Shonan TV's annual drama hit Lu Chen's self-written and self-acted "Autumn in My Heart Soar". Not only did it not knock down the latter, but it was also beaten up by the latter, which really lost face.
Although the appearance of this statement has a hint of ulterior motives, it does not deviate from the facts.
In another battlefield also related to TV ratings, "Autumn in My Heart Soar" also won a big victory.
That was QQ Video.
"Autumn in My Heart Soar" was broadcast simultaneously on Haijin Satellite TV and QQ Video Online.
Simultaneous broadcasting on TV and the Internet is the usual mode of operation for many TV series at present. Although the latter has greatly reduced the ratings of the former, it is an inevitable result.
With the rise of the Internet era, more and more young people have abandoned TV sets and are accustomed to obtaining information and entertainment through computers and the Internet. This huge market can't be ignored by any capital.
"Autumn in My Heart Soar" sold the online broadcasting rights to QQ Video. On the one hand, it was to quickly recover funds, on the other hand, it was also to seize this market and expand its influence.
Otherwise, if it was only limited to TV broadcasting, it would never be as popular as it is now. Moreover, the phenomenon of piracy of online films and TV series has been repeatedly banned. Movies are better, and there are few piracy during the release period.
TV dramas are simply a disaster area, so now more and more TV dramas will be broadcast simultaneously, in order to reduce losses and expand the impact.
The competitor of "Autumn in My Heart Soar" in QQ Video is the latter's self-made drama "Sweetheart President".
The investment of "Sweetheart President" is also Big than "Autumn in My Heart Soar", and as the own son of QQ Video, it is definitely more favored than "Autumn in My Heart Soar", which was bought. The strength of resources tilted is completely different.
At the beginning, the number of views of "Sweetheart President" steadily surpassed "Autumn in My Heart Soar".
However, with the popularity of "Autumn in My Heart Soar" on the TV screen, the situation changed quickly. The number of views of "Autumn in My Heart Soar" rose steadily, and soon caught up with "Sweetheart President", which showed a declining trend.
This made QQ Video very embarrassed, and it had to use "technical means" to control the competition between the two sides.
But netizens are not fools, and the audience who watch online dramas are not idiots.
"Sweetheart President" has been criticized to pieces, and the rating of QQ Video has fallen below 5 points, while the rating of "Autumn in My Heart Soar" has been hovering around 9 points.
Compared with TV stations, the biggest advantage of video websites is interaction. Netizens are very active in commenting on online dramas, especially what they like, which will often be discussed in full swing on the Internet, and then form a strong fan group.
The fan circle of "Autumn in My Heart Soar" has expanded like a snowball.
They will not simply use boring data to judge the quality of a TV series. It is enough to rely on their feelings.
Therefore, when they saw that "Autumn in My Heart Soar", which was highly praised, was suppressed by "Sweetheart President", which was half dead, countless people were indignant and scolded the shamelessness of QQ Video in the comment area.
"QQ Video is so funny. It's obviously only 10 million views, but when I wake up, it's over 100 million!"
"" Sweetheart President "is trash, QQ Video is shameless!"
"Sisters, let's push" Autumn in My Heart Soar "together, and victory belongs to us!"
"Hehe, why don't I feel surprised at all? Because it's normal. "
"I just want to say one thing, I hope Lu Chen doesn't put his next work on QQ Video!"
"Yes, let QQ play by itself and get 10 billion views!"
In addition to cursing QQ Video, fans also said their feelings after watching.
Many fans said that they all scolded and cried while watching. Many times, they were stimulated by the plot, but they wanted to continue watching as if they were possessed, and were completely reluctant to give up.
Especially female fans, who accounted for a large proportion.
They put themselves in the shoes of Eunhui, deeply liked Junxi, and were moved by Tai Xi's infatuation and sincerity. Then they hated Eunhui so much that their teeth itched, and their emotions were controlled by the story in the play.
In many people's view, the story of the emotional entanglement of the four corners was very melodramatic, and they couldn't figure out why it had such a high ratings, but the audience's preference was like this. Once they were moved, they would be fascinated, and there was no reason to explain it.
Another most important point was that the actors of the main characters were all excellent. Chen Fei 'er's performance of Eunhui has attracted a large number of male and female fans. Her acting skills may not be the best, but her appearance and temperament were perfect.
Lu Chen's performance of Eunhui's appearance and acting skills were impeccable. How popular he is now can be seen from the increase in the number of fans on Waves blog.
And Zhang Liwei, Hu Yang, Zhang Junzhi, Ye Mingmei … all became famous overnight!
Under such circumstances, QQ Video couldn't withstand the pressure, and was scolded half to death by the fans of "Autumn in My Heart Soar", so they had to give up continuing to suppress it.
Otherwise, if they were too biased and annoyed Lu Chen and Chen Fei 'er, how could they cooperate next time?
It was said that Youshi Video regretted missing the drama so much that its intestines turned green, and it was eager for QQ to kill itself.
In fact, the popularity of "Autumn in My Heart Soar" was also a good thing for QQ Video. It was nothing more than losing face.
And now, as strong as QQ, it also had to bow its head in front of "Autumn in My Heart Soar".
Without the cheating of the website, the momentum of "Autumn in My Heart Soar" was unstoppable. Because the online drama could be played repeatedly during the contract period, the number of views of "Autumn in My Heart Soar" quickly surpassed "Sweetheart President".
By January 4, the total number of views of "Autumn in My Heart Soar" exceeded 500 million, surpassing "Sweetheart President" by nearly 100 million!
This data was taken by Chen Fei 'er's fans to ridicule in Jing Yao's blog.
Jing Yao was the heroine of "Sweetheart President". In an interview with reporters, she insinuated that Chen Fei 'er didn't know how to act and thought that "Sweetheart President" could beat "Autumn in My Heart Soar".
As a result, now her face was slapped loudly, and she no longer dared to say a word.
Faced with the cynicism of countless fans, she simply closed the comment and pretended to be a dead dog.
As a result, her personal Tieba was immediately blown up!
In fact, it was not only Jing Yao who was slapped in the face, but also Alchuang Pictures and Baolong Pictures, which had rejected Lu Chen. The two were reduced to laughing stocks in the circle and were regarded as examples of people who had eyes but failed to recognize the golden inlaid jade.
With the high ratings on the screen and the popularity on demand on the Internet, "Autumn in My Heart Soar" could be said to have soared to the sky.
Many people could no longer sit still and took action.
Beijing TV Station and Zhedong TV Station came to the door again, as well as many domestic satellite TV stations, to compete for the rebroadcast rights of "Autumn in My Heart Soar".
The variety channel of Beijing TV Station also belonged to the ranks of regretful people. Originally, they were the most likely to win the TV series, but in the end, they just missed it.
At the same time, there were also investors, advertisers, brokerage companies …
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