Muchen Crowdfunding, this name was decided by Li Mushi.
"Mu" represented her and Li Mubai, and "Chen" was naturally Lu Chen. Lu Chen was the chairman and legal representative of Beijing Muchen Crowdfunding Network Co., Ltd., while Li Mushi was the CEO and CFO.
Although Lu Chen accounted for 51% of Muchen Crowdfunding's shares, according to the agreement between the two parties, his shares would be diluted sooner or later. The company would introduce venture capital and equity incentives, and the possibility of going public in the future was not ruled out.
Lu Chen had no intention of developing in the IT industry. His eyes were always fixed on the stage under the spotlight.
But the success of the crowdfunding website was also his success!
The first crowdfunding project on the website platform was Lu Chen's album, which was directly related to Lu Chen's vital interests. The more successful the crowdfunding website was, the higher the value of the shares in his hands!
Therefore, Lu Chen was grateful and admired Li Mushi, who established Muchen Crowdfunding.
Without this returnee Miss Li, the online operation of the crowdfunding website would not be so smooth. The future was hard to say, and he would also be involved in too much time and energy.
Now, it could basically be said that he could sit back and enjoy the fruits of others' labor!
In the past two and a half hours, Lu Chen was still a little excited when he recalled it.
The promotional blog post of Waves's blog was released at 8 o 'clock in the evening, and the crowdfunding website was launched at the same time. In just 190 minutes, the amount of crowdfunding climbed from zero all the way to the current 500,000 +. The process was a bit thrilling!
As of 10: 30, the number of registered members of the website had reached 26820, the first, third and fourth support slots were all filled, the 2000 limited commemorative sets were sold out, and the pre-sales of single records reached 13,000 +!
The crowdfunding goal of 500,000 was enough to ensure that Lu Chen's physical album would achieve a small profit.
Originally, he was not fully sure about this, but now the fact was that 500,000 was just the beginning, and there was still great room for growth, which represented rich profits!
Lu Chen only now discovered that he had underestimated his influence and the potential power of his fans!
Unknowingly, Lu Chen had a large number of real die-hard fans, or real fans.
This discovery made him happier than achieving his crowdfunding goal.
Lu Chen was deep in thought. Li Mushi was looking at him.
Originally, Li Mushi was not very interested in Lu Chen and had doubts about Lu Chen's business ideas.
She even suspected Lu Chen's purpose in getting close to Li Mubai.
There had never been a lack of people who fawned on the rich and powerful around the Li Clan disciples!
But after returning to the capital, in the process of establishing Muchen crowdfunding, Li Mushi gradually put aside the prejudice in her heart.
The outstanding graduate of Wharton had to admit that Lu Chen provided a genius idea, and the friendship between Lu Chen and Li Mubai was sincere. The two even almost quarreled over the issue of shares.
Lu Chen originally intended to give the controlling stake to Li Mubai, but Li Mubai firmly refused.
This made Li Mushi have a more favorable impression of Lu Chen, and she even found many of the latter's advantages.
Needless to say, Lu Chen's appearance was tall, handsome, sunny and healthy. It could be seen that he was the kind of person who often exercised. He was not the kind of pretty boy or little fresh meat at all. He was very manly.
His talent in music was obvious to all. Not only did he win the championship of "Singing China", but he also successfully released his debut album and gained a foothold in the entertainment industry.
Li Mushi has never paid attention to the artists and stars in the entertainment industry, but Lu Chen gave her the feeling that he was mature, reliable and resolute. He didn't have the arrogance and impetuosity of young people, and had a different kind of charm.
If Li Mushi wasn't … well, she might really like Lu Chen.
Miss Li's eyes couldn't help but turn to Lu Xi's face.
The latter was right beside Lu Chen, concentrating on browsing the blog with her mobile phone.
A faint smile flashed in Li Mushi's eyes.
Lu Xi didn't notice Li Mushi's eyes. She had been paying attention to the movements on the Internet.
"Lu Chen, many fans said that they wanted to buy a commemorative set but didn't get one. They want us to increase the number of support!"
A look of excitement appeared on her elder sister's face: "Should we add more?"
Lu Chen was also moved. He couldn't help but look at Li Mushi: "Boss Li?"
Now is not the 1980s and 1990s. Selling CD records alone is basically a loss.
A genuine record is only 15 yuan, just counting the cost of production and distribution. 200,000 sales barely break even. If you add the publicity expenses, 300,000 sales are not profitable.
Nowadays, it's really not easy to sell 300,000 sales of a record!
In contrast, the profits of peripheral products are much higher. For example, a 100 yuan set, the cost is at most 50,1000, and the sales volume is 50,000 yuan. A 188 yuan set can earn 100!
As far as the current situation is concerned, the reservation of 1,000 copies of each of the two sets is too conservative. It is possible to increase it to 3,000 or even 5,000.
That's several times the profit!
Of course, Lu Chen first has to ask for Li Mushi's opinion. After all, she is the actual controller of the crowdfunding website.
What Lu Chen didn't expect was that Li Mushi pondered for a moment and replied, "If you ask for my opinion, then I suggest not to increase it!"
"The so-called limited edition must have a limited number. If you miss it, there will be no more. Only then will it appear precious and valuable. Otherwise, those who didn't buy it will be satisfied, and those who grabbed it before will feel uncomfortable."
"From the perspective of the website, not changing the rules at will is a manifestation of credibility."
"I suggest you announce the success of crowdfunding on your blog, and then apologize to your fans, saying that it can't be increased, and let them wait for the next opportunity. The more hype, the better!"
Lu Chen felt that Li Mushi was very reasonable. He even thought of a business term – hunger sales.
Although Lu Chen didn't like this deliberate business behavior, this time it was purely an accident.
He thought about it, nodded and said, "That's it. The limited edition package will not be increased, and the CD record that supports 15 yuan will be given an additional poster!"
Posters belong to printed matter, and the cost of printed matter will be greatly reduced with the increase of the quantity. For example, the price of 1,000 copies and 10000 copies can be said to be the difference between heaven and earth.
Giving posters will increase the cost a little, but if it can drive the sales of records, it will be worth it!
Li Mushi said with a smile, "That's perfectly fine. In addition, I want to tell you a piece of good news, that is, the creative copyright protection of the crowdfunding website has been approved, and you can get the certificate by this Friday at the latest!"
"Really?"
Lu Chen was simply surprised!
For the crowdfunding website, the confirmation of this creative copyright protection is too important. Otherwise, in terms of this model alone, it would be very easy for others to copy and imitate it!
Once the big shots in the industry are interested, how can the weak crowdfunding website compete with them?
Now that the copyright protection approval has been passed, the crowdfunding website has precious and incomparable time for development. Even if it is only a short year, it is enough to grow up and become strong.
There is no doubt that the Li family has played a huge role in this. Otherwise, with Lu Chen's own strength, it is estimated that 99% of the time he can't get this certificate, and he can't expect to make a big bucket of gold by relying on a creative idea.
"Of course it's true!"
Li Mushi's eyes turned, staring at Lu Xi without blinking, and asked, "Sister Xi, how about we go out to celebrate in the evening and have a drink in the bar?"
Lu Xi didn't doubt her. She shook her head with a smile and said, "Next time. It's late now. You should rest early."
Li Mushi smiled and nodded.
At 11: 30 that evening, Lu Chen posted a new blog post on his blog.
In this long blog post of thanks and apology, Lu Chen first expressed his most sincere thanks to all the fans who supported the crowdfunding project of "You Who Sat Next To Me" album. Because of everyone's support, the crowdfunding project was a complete success in just a few hours.
Then he apologized to those fans who did not order the limited edition package. Although the number of ordered packages could not be increased, he decided to give fans who supported the 15 yuan CD record an additional poster.
In addition, more updated peripheral products will soon be withdrawn, so there is no need to be disappointed if you can't order them now.
As soon as Lu Chen's blog post was posted, it received a lot of responses from fans.
Most fans expressed understanding. After all, limited edition peripheral products were very common. They were happy with the success of the crowdfunding project, and those who had ordered hoped to get the record as soon as possible.
The good interactive atmosphere between the two sides and the hot topics created have attracted the attention of many people on the blog. Coupled with the support of the original fan group, the number of registered members of the crowdfunding website that has just been launched has been rising.
By the next day, September 24, the number of registered members of the crowdfunding website exceeded 100,000!
As the first and only crowdfunding project, in addition to the three support options that have been sold out, the only unlimited 15 yuan support has reached 50,000 +.
As a result, the amount of crowdfunding for "You Who Sat Next To Me" exceeded 1 million, reaching more than 200% of the target!
The setting time of this crowdfunding project is as long as 15 days, which can be said to be full of potential.
Due to the online operation of the crowdfunding website and the success of the first funding, coupled with the influence of Lu Chen, the crowdfunding model has inevitably attracted a certain amount of attention in and out of the circle.
Many entertainment media companies and singers have discovered that there is such a creative way to release albums and peripheral products. On the basis of ensuring profits, they collect money first and then customize the delivery, which greatly reduces the risk.
Some companies have approached Muchen Crowdfunding for projects and tried to operate in the same way.
Shrewd people outside the circle, or in another circle, have keenly discovered the advantages and potential market of this new financing model. Coupled with the creative copyright protection certificate obtained by the crowdfunding website, venture capital has begun to pay attention.
But for Lu Chen, things on the crowdfunding website basically have little to do with him.
In the next few days, he has a full schedule of work.
The first is the rehearsal on the 25th and the official recording on the 29th of the Beijing Television National Day Party.
On National Day, Lu Chen will also attend the wedding of ChenJianhao and Sister Na.
At 8 o 'clock in the evening of September 27, the China Music Chart for the fourth week of August was updated on time.
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