From the time Wang Bin was arrested on the 17th to the short period of three days on the 20th, the domestic entertainment industry experienced a storm baptism. Several star artists were found to have participated in the senior's party, and some have even been taken away by the police to assist in the investigation, and their reputation and future were ruined.
For a time, the circle was in a state of panic, and everyone felt insecure, and even all kinds of publicity hype stopped a lot.
And in the Waves blog, it was simply a group of demons dancing. All kinds of big V, small V, and speculators stirred up trouble. Gossip rumors and even rumors were flying everywhere, causing many innocent artists to be shot.
Although Beijing Television was not an artist star, it was also shot.
In fact, Beijing Television was not too unjustly shot, because as early as half a month ago, the official revealed the news that Wang Bin and Chen Fei'er and other big stars were invited to participate in the National Day Party, and even interviewed Wang Bin in the program to build momentum.
As a result, who would have thought that Wang Bin would make such a big mistake!
Although the official V of Beijing Television quickly issued an announcement to cancel all cooperation with Wang Bin and replace his performance program, the impact has already been made.
Because the media revealed that Wang Bin's drug abuse was not a day or two, and started a long time ago.
As a local snake in the capital, did Beijing Television really know nothing about it?
Knowing the situation and still inviting Wang Bin to participate in such an important party, is that not encouraging the bad atmosphere in the circle?
Some people even accused Beijing Television of hitting Wang Bin when he was down.
Most of these doubts and accusations were untenable, but the Internet was like this. Even if it was unreasonable, it would stir up some trouble, not to mention that some people deliberately stirred up trouble, which made Beijing Television somewhat passive.
However, Beijing Television was not a vegetarian, and soon launched a counterattack in public opinion.
First of all, the official blog refuted those false rumors, and also advocated the self-discipline of stars in the entertainment industry.
At 8 o'clock in the evening of the 21st, when the storm caused by Wang Bin gradually began to subside, the official V of Beijing Television posted an official leak video on its Waves blog.
The content of the video was very interesting. It was the rehearsal scene of the National Day Party in the T1 Studio of Satellite TV on the afternoon of the 17th.
And the protagonist of the video was Lu Chen!
The officialV intercepted two of the rehearsal videos, which were the scenes of LuChen singing two songs of "I Love You China", and launched a prize-voting activity to all blog users in the post. (TN:
The content of the poll was very simple — two theme songs with the same title, which one do you prefer?
Finally, the official V indicated that the audience's choice would determine the song Lu Chen would sing at the National Day Party!
Anyone with a discerning eye knows that this blog post must be part of Beijing Television's crisis public relations. The purpose is to divert everyone's attention from Wang Bin, at least not to be involved with Beijing Television.
However, this method of diverting attention was not objectionable. In fact, it was very interesting.
Because of this, Lu Chen's two works aroused the curiosity and attention of many people, and the number of clicks and comments increased rapidly.
At 8: 24 pm, Chen Fei'er reposted the blog post and commented that she would vote for the second song!
In addition to Chen Fei'er, there were also many reposts and comments in other circles. Coupled with the official push, the topic was quickly stirred up. By 10 pm, the number of votes had exceeded 200,000 +!
The most excited ones were Lu Chen's fans.
In Lu Chen's Waves Blog Support Group — Lu Jiajun's Group V, the comment area was flooded.
The fans who support Lu Chen all praised the official leaked video of Beijing Television!
"Lu Chen is Big and powerful!"
"Our family's Little Chen is getting better and better. Both songs are very good. I didn't expect him to write theme songs!"
"The first song is not a theme song, is it? The trend is obvious. The second song has nothing to say. I'm convinced! "
"Chen Fei'er said that she likes the second song, and I like it too."
"Lu Chen won't replace Wang Bin, will he? Beijing Television's National Day Party is a must-watch! "
"Must-Watch + 1!"
"Beijing Television is nothing. Lu Chen will definitely be on CCTV's Spring Festival Gala in the future!"
"Looking forward to CCTV's Spring Festival Gala."
Compared with ordinary fans, many people in the industry are much more professional in their evaluation.
Chen Guodong, who once wrote the wonderful blog post "The Silent Majority" for Lu Chen's "You Who Sat Next To Me" album, praised in his blog: "Lu Chen's achievements in original folk songs are already well-known. I didn't expect him to write such a wonderful theme song. The rich melody and musical ideas are really admirable."
"About the vote for Beijing Television, it really makes me feel embarrassed. I thought about it for a long time and didn't choose."
"In terms of the characteristics of the theme works alone, the second work undoubtedly crushes the first, but the first work combines the theme and pop music very well, full of bold innovation!"
He said, "I like both of Lu Chen's works. I like them very much. If possible, I hope to be able to appear on the stage at the same time, but that's obviously impossible, so I didn't choose either of them."
Chen Guodong didn't choose, but there were many people who voted for songs on the blog.
As a result, Lu Chen's acapella second song "I Love You China", beat the first song "I Love You China" by a wide margin of 72.89% to 27.11% during the 2-day allotted voting time.
And his creative talent and singing strength have been praised by the vast majority of people. With this wave of publicity and hype by Beijing Television, the number of blog fans has exceeded 6.5 million!
Lu Chen's reputation in and out of the circle has also been Big!
Taking advantage of this, Lu Chen grandly launched the album crowdfunding plan, which had been delayed for more than half a month, on Waves blog.
The crowdfunding website was launched at the same time!
Except for a few people, the term crowdfunding is unfamiliar to people all over the world. Therefore, Lu Chen deliberately briefly explained what crowdfunding model is in his blog post, and attached a website address at the same time.
Clicking on the website address could directly log on to the crowdfunding website.
For Lu Chen's fans, they may not care about what crowdfunding is, or the meaning contained in the term, nor do they want to know the meaning and market value of the crowdfunding model.
What really aroused the interest of fans was that Lu Chen was finally going to release a CD record!
Although it is said that after entering the new century, the domestic and international recording industry has been getting worse year by year.
Nowadays, online sales have become the focus of album release. Even the evaluation criteria of [Gold Record] and [Platinum Record] include the sales data of music websites, but the meaning of real records is still very different.
It's very easy to release an online album or a single, but it's not easy to release a CD record.
First of all, there is the production cost. CD is far higher than the cost-free audio data. The cost and difficulty of sales and distribution are also higher than that of websites. Except for big stars, it is difficult to earn back the cost.
Many singers, in order to brush up their image, have launched CD records. The sales data are often very bleak, and they are completely losing money to make money, or even puffing themselves up to look impressive.
Many CD albums are half-sold and half-given, or given back to fans as gifts, and some are smashed in their hands.
Therefore, although there are countless singers who dream of producing a CD record and getting the achievement of [Gold Record] or even [Platinum Record], only a small number of people can really do it.
For entertainment agencies, unless they want to support a certain artist at all costs, they will never easily dig a big hole for themselves. The more stringent the cost control of a company, the more this is the case.
But this market still exists!
Releasing a CD record was a plan that Lu Chen had long thought about. He didn't want to puff himself up to look impressive and spend hundreds of thousands of yuan to brush up his image, so the crowdfunding model was the best choice.
And the success of the online sales of "You Who Sat Next To Me" album has also boosted Lu Chen's confidence.
His fundraising goal for this album is 500,000 yuan!
There are a total of 4 support options.
The first item: ¥1 yuan (10000 people), a lucky draw will produce a grand prize winner, and the prize is a laptop.
The second item: ¥15 yuan (unlimited), supporters can get a genuine CD record of "You Who Sat Next To Me".
The third item: ¥100 yuan (1000 people), supporters can get a CD and Lu Chen's autographed commemorative poster, Lu Jiajun's custom-made 16GB USB drive, key chain, metal nameplate limited set.
The fourth item: ¥188 yuan (1000 people), supporters can get 2 CDs and Lu Chen's autographed commemorative poster, Lu Jiajun's custom-made 64GB USB drive, notepad, key chain, metal nameplate limited set.
Because it was his first crowdfunding, Lu Chen did not make the project too complicated, and there were only four support options.
To be honest, he had no idea about the album crowdfunding. He didn't know if he could succeed in reaching the pre-funding goal of 500,000 yuan, and then successfully release his debut CD record.
But the arrow on the bow had to be shot. Whether the crowdfunding website can become a hit depends on this first crowdfunding project.
In order to achieve the best promotion effect, in addition to vigorously promoting in the live broadcast room, post bar, and QQ group, Lu Chen also @ all the famous V accounts he knows on his blog, such as Tan Hong, Chen Fei 'er, and so on.
Fortunately, Lu Chen's fans are still very interested in the album crowdfunding project. After he officially launched the crowdfunding website, the number of visitors and member registrations began to grow gradually, and there were more and more.
Then the first supporter appeared. He chose the first item and first supported 1 yuan!
One yuan, this was the first money that the crowdfunding website received.
Although it looks very pitiful, it heralds a brand-new business financing model, which has officially stepped onto the big stage of the Internet!
It starts with an album record.
Regardless of whether the final result is success or failure, Lu Chen has a feeling of creating history.
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