In the Taoyuan Company's conference room.
Xia Ruofei sat in the middle of the room. The management of the Taoyuan Company, from Feng Jing to the directors and managers of the various departments, as well as the people in charge of the farms and pharmaceutical factories, were all present.
Feng Jing and the others were very excited. Recently, the Taoyuan Company had been receiving good news. The Yuji cream was popular all over the country, the best abalone and truffles were famous in Hong Kong, and the sales of Taoyuan's Da Hong Pao were rising steadily. Two days ago, they made a deal of 100 million yuan, and the expensive shad was about to go on sale. In addition, the company also bought an office building in the city center, and the headquarters would soon be moved to the city. It could be said that all of this was good news.
The meeting was hosted by Feng Jing. First, the people in charge of each department reported their work in their respective fields.
The production of Taoyuan vegetables, which Cao Tieshu was responsible for, was basically saturated. The monthly sales reached more than 10 million yuan. The modern greenhouse, under Cao Tieshu's management, was well-organized and became a very stable source of income for the farm.
Similar agricultural and sideline products enterprises, even if their scale was ten times that of Taoyuan Farm, it was not easy for vegetable sellers to earn more than 10 million yuan a month. The main reason why Taoyuan Farm's vegetable greenhouse could achieve this result was mainly due to the high unit price.
The unit price of Taoyuan vegetables was generally ten times or even dozens of times higher than ordinary vegetables.
Moreover, such an expensive price was always in short supply. As the saying goes, you get what you pay for. The income level of the people in China had increased, and naturally, they were not satisfied with just surviving. The pursuit of a better quality of life had become the way of life for more and more people.
Of course, Xia Ruofei did not intend to continue to expand the scale of vegetable farming.
On the one hand, compared to his other industries, the profit of vegetables was relatively low, and if he expanded the scale, the demand for seeds would skyrocket. It was not worth the loss.
On the other hand, the scale of Australian farms was larger, and the profits were obviously higher. Therefore, in comparison, domestic farms might have been a good choice in the early stages of development, but not now.
Of course, the current scale would continue to be maintained. It was necessary for the Taoyuan Company to maintain product diversity.
The pharmaceutical factory's Yuji cream production line was basically operating at full capacity except for routine maintenance. It was producing in three shifts. In addition to the limited purchase policy, the production of Yuji cream could basically meet the demand.
In terms of revenue, it all depended on the purchasing policy and production capacity.
If their production capacity could keep up and they were allowed to buy freely, then the pharmaceutical factory's revenue from the Yuji ointment alone would be astonishing.
The current situation was that it was available for purchase about twice a month, which had reached a revenue of more than 200 million yuan. In the Taoyuan Company's product line, it was definitely a star product.
There was also good news from the pharmaceutical factory. The preparation for the marketing of the Heart-Nourishing Decoction had been completed. This was the first real medicine produced by the Taoyuan Company. It was also marketed after going through strict approval, clinical trials, and other procedures. Moreover, its social significance was quite important. For the majority of children with autism, it was tantamount to a great blessing.
Xia Ruofei also attached great importance to this. He instructed Xue Jinshan to organize the release of the Heart-Nourishing Soup and increase the production capacity in the follow-up production. Even if he had to temporarily sacrifice some of the production capacity of the Yuji Cream, he had to try his best to ensure a sufficient supply of the Heart-Nourishing Soup.
In order to let more autistic children be able to afford the medicine, the pricing strategy had been lowered as much as possible. So, in terms of profit, the Jade Skin Ointment was more than a hundred times more expensive than the Heart Nourishing Soup. However, Xia Ruofei did not care about the temporary loss of money.
This was a good deed. Even if it was not profitable, Xia Ruofei would still prioritize the production of the Heart-Nourishing Decoction.
The sales of the other products, including Taoyuan Da Hong Pao, were also increasing. Xia Ruofei had also started to supply tea green regularly, and this area was gradually on the right track. The Iron maple bucket and Caterpillar fungus, which had huge profits, were also doing very well.
After Xia Ruofei listened to the report, he acknowledged everyone's hard work. He continued: "Everyone, you have worked hard for the past few months. Especially those of you here. You are all the backbone of our company, and you have contributed a lot. A few days ago, I had discussed with Manager Feng, and we are going to use this opportunity to give everyone some benefits! "
When Xia Ruofei mentioned about giving out benefits, everyone was overjoyed. They knew their boss was very generous, and the benefits he mentioned in this kind of situation would definitely not be small!
Xia Ruofei smiled and continued: "Because we do not have any plans to get listed in the near future, we will not be giving out options like empty promises. I am going to give everyone a portion of the profits as dividends. As for the specific amount and conditions, Manager Feng is still working on it. But in general, it will be related to everyone's contributions!"
When Xia Ruofei said this, it was like a stone that caused a thousand ripples. Everyone could not help but feel excited.
The Chief Financial Officer, Pang Haogang, had just reported the company's financial situation.
Now, because of the Yuji cream, the company's monthly revenue had exceeded 300 million, and the profit margin was very high.
If they were to give out a portion of the profits as dividends, even if it was only a small portion, it would be a huge sum of money!
Xia Ruofei smiled and said: "I hope everyone here will continue to work hard and contribute to the company's development! I am also looking forward to the day when we can be like Ali and have dozens of billionaires! I believe that as long as we work together, this day will not be far away. Are all of you confident? "
Xia Ruofei was talking excitedly and unknowingly used the tactics he used in the army to boost morale. But the effect was not bad!
Everyone shouted in unison: "Yes!"
Their voices were very loud, and even the employees who were walking past the meeting room could hear it. They could not help but wonder: What are these executives doing inside? Why does it sound like a marketing company?
Xia Ruofei gestured with his hands and said: "I am just informing everyone about the dividends. We still need to plan how to implement it. Now, let's talk about the Yangtze River Shad sales."
The company had invested a lot of money to set up the Yangtze River Shad farm, and it had always been a money-grubber. It was a waste of money to take care of these precious Yangtze River Shad. Now that the day of production had finally arrived, the person in charge of the Yangtze River Shad farm, Jiang Hua, was very excited.
When Xia Ruofei talked about this matter, he directly looked at Jiang Hua and said with a smile: "Jiang Hua, you are the most familiar with the Yangtze River Shad. You go first!"
Jiang Hua nodded and said: "Boss Xia, Manager Feng, leaders. The success of the Yangtze River Shad farm will bring a large amount of stable cash flow to the company. The American Yangtze River Shad on the market is several grades worse than the American Yangtze River Shad, but the foodies still flock to it. The price is hundreds of yuan per catty. So once our Yangtze River Shad is released into the market, it will definitely cause a stir! "
Speaking of this, Jiang Hua paused and continued: "But there is a problem that we don't know how to solve now …"
Xia Ruofei smiled and said: "You want to talk about the transportation, right? I have already considered this. Let's not talk about it now. I will talk about it later. "
Jiang Hua was stunned for a moment, then quickly nodded and said: "Okay, Boss Xia. If we don't consider the transportation problem first, then there are two points that need to be confirmed. One is the price, and the second is the sales channel."
"Okay! Let's talk about the price first! " Xia Ruofei looked at the marketing director, Xiao Qiang, and asked, "Director Xiao, do you have any suggestions from the marketing department?"
Xiao Qiang had received Feng Jing's notice yesterday, so he was prepared. After he was called by Xia Ruofei, he cleared his throat and said: "Boss Xia, we have conducted a preliminary investigation of the market situation, mainly the sales of the American Yangtze River Shad. According to the public information, the price of the American Yangtze River Shad ranges from 300 to 800 yuan. The quality and taste of our company's Yangtze River Shad are several grades higher. I don't think we can be too conservative in terms of pricing."
"Is there any market situation of the Yangtze River Shad?" Feng Jing asked.
Xiao Qiang smiled bitterly and said: "Twenty to thirty years ago, the Yangtze River Shad was basically extinct. The price in the seventies and eighties of the last century has long lost any reference value. We checked some news information. Two years ago, the Yangtze River Shad appeared in Sunan. At that time, a one-catty Yangtze River Shad was sold for 8,000 yuan, but this example doesn't have much reference value … "
Xia Ruofei nodded and said: "8,000 yuan is indeed too high. After all, we are selling in batches. It's not good for the threshold to be too high … Let me tell you my opinion! I know that there was a transaction a year ago. There were a total of two Yangtze River Shad, and the unit price was 3,000 yuan per catty. I think we can refer to this price and price it between 3,500 to 5,000 yuan. "
Actually, this was the analysis that Ling Xiaotian had told Xia Ruofei, and he felt that it made sense.
However, this price was also in line with everyone's psychological expectations, including Jiang Hua, who felt that it was more appropriate.
After everyone discussed for a while, Feng Jing smiled and said: "Why don't we set it at 3,888 yuan! Choose an auspicious number! "
Xia Ruofei said with a smile: "Okay! We'll do as Manager Feng says! But remember, every month, you have to provide 300 catties of Shad to Ling Ji Private Kitchen. This part of the goods will be settled at 2,000 yuan per catty. "
Jiang Hua and Xiao Qiang nodded at the same time and said: "Okay!"
Everyone knew the relationship between Xia Ruofei and Ling Ji Restaurant, so they were not surprised, and no one objected.
Feng Jing felt an inexplicable sourness in her heart, but she concealed her disappointment very well and said: "There is also the problem of the sales channel that Jiang Hua just mentioned. Of course, the chairman hasn't said how to solve the transportation problem!"
Xia Ruofei smiled and asked: "Director Xiao, what do you think?"
Xia Ruofei did not want to decide everything by himself. At this time, he still had to listen to everyone's opinions because he knew that Xiao Qiang and the others must have worked overtime yesterday to prepare. If he directly made the decision, it would inevitably dampen their enthusiasm.
Sure enough, Xiao Qiang said: "We had a meeting last night to study it. We feel that the online e-commerce channels are very strong now, and we also have good cooperation with them. For example, Tmall Supermarket and Jingbei Supermarket both have fresh food sales business, and their sales even exceed many traditional channels. If we can solve the transportation problem, cooperating with them is a better choice."
At this point, Xiao Qiang felt that he was being too absolute, so he added: "Of course, it is also necessary to set aside a portion of the Shad for local sales. After all, the headquarters of our Taoyuan Company is in the three mountains, and we have a lot of influence in the three mountains area."
Xia Ruofei nodded and listened to the opinions of Jiang Hua, Feng Jing, and the others. Then he said: "In principle, I agree with Director Xiao's opinion. The marketing department can start to contact a few e-commerce companies. If there are e-commerce companies who are interested in cooperation, they are welcome to come to the company for inspection!"
"Okay!" When Xiao Qiang saw that his suggestion had been adopted by Xia Ruofei, he was very excited and quickly made a note in his notebook.
Xia Ruofei continued, "I hope that the cooperation is not only a low-level cooperation like sales. I hope that the e-commerce companies can take out a certain amount of resources to set up a concept for everyone."
Feng Jing smiled and asked, "Is it the high-end concept of our Taoyuan brand, the Yangtze River Shad?"
Xia Ruofei nodded and continued, "Yes, but it's not comprehensive. It's certain that we keep emphasizing our high-end. There's another concept. I hope that it can be deeply rooted in people's hearts through the powerful channels of e-commerce. "This involves the transportation problem that I haven't mentioned just now."
Everyone's attention was immediately attracted.
Xia Ruofei said, "I thought about it yesterday and asked for some opinions. I think that if we want to solve the transportation problem for the Shad sales, we can only use the method of quick-freezing."
"Freezing?" Jiang Hua cried out involuntarily. He was a little disappointed.
Xia Ruofei told him what Ling Xiaotian had analyzed for him yesterday.
Then he said, "Our cold storage is ready-made, and the equipment is very advanced. We can do an experiment first to verify if the quick-freezing and thawing will have an obvious impact on the taste of the Shad."
Jiang Hua nodded and said, "Okay, I'll organize the experiment right away."
Xia Ruofei said, "If the quick-freezing method is feasible, then we have to solve the problem of transportation time. If we cooperate with e-commerce companies, we can coordinate aviation resources through them. I don't think there should be a big problem."
Xiao Qiang said, "Understood. Then I'll contact several major e-commerce companies at the same time."
Xia Ruofei nodded and said, "Well, that's what I said just now. In addition to establishing the high-end image of the brand, we also need to promote it through e-commerce to let everyone accept the idea that the Shad must be frozen and transported. "Just like the Bluefin Tuna, it must be frozen and transported, but the price is still extremely high. As long as everyone forms this idea, it won't be a problem."
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