"Wow!" Xia Ruofei was shocked and said, "Your appetite is too big, isn't it? The amount of shad produced in the farm is probably less than two thousand pounds a month! "
Each batch of shad was about a thousand shad. Although the shad in Taoyuan Farm were larger than normal and could generally reach two pounds, there were still some that were less than two pounds. Moreover, even if all kinds of measures were taken to the extreme, it was inevitable that there would be losses during the breeding process. So, the monthly output was about two thousand pounds.
Xia Ruofei said again, "Besides … This is a high-end ingredient. It doesn't match your customer positioning, right?"
Ling Qingxue was not convinced and said, "Who set the rule that we can only be a low-to-medium consumer group? Don't you know how popular private restaurants are? "
Xia Ruofei reached out and touched his forehead. He really didn't think about private restaurants.
In his knowledge, the Ling Ji Restaurant Group naturally had stores all over the province. These stores were for ordinary consumers, but after being collectivized, their ability to make money was quite amazing.
If it was a private restaurant, it would definitely be a high-end consumer place. The design of the dishes would be very exquisite, and of course, the price would be quite high. Not to mention other things, the signature Buddha jumps over the wall that Xia Ruofei had provided the secret recipe for was definitely not something that ordinary workers could afford.
Xia Ruofei laughed and said, "The problem is, there is only one private restaurant. Can they use three hundred pounds of fish?"
"Why can't they use it up?" Ling Qingxue said, "There are only about one hundred and fifty fish for three hundred pounds. On average, there are only five fish a day. If you ask me, it will definitely not be enough to sell in the end!"
"That's thousands or even tens of thousands of dollars! Five fish a day? "Xia Ruofei couldn't help but be a little speechless.
Ling Qingxue wasn't surprised and said, "There are many rich people now. Moreover, with your Buddha Jumps Over The Wall Soup as a catalyst, many gluttons have come to our restaurant to spend money. Many of these people don't care about money at all. As long as they can eat delicious food, they don't care how much money they spend …"
"It seems that I still underestimated the spending power of the people in the three mountains …" Xia Ruofei smiled bitterly, then pondered for a moment and said, "Okay! Since his father-in-law had spoken, he had to agree even if there were difficulties! Three hundred pounds a month, right? I promise to supply you with priority! "
"That's right!" Ling Qingxue giggled. "Not bad at all!"
Xia Ruofei smiled bitterly and said, "If I don't have a high level of awareness, what if I have to be a bachelor for the rest of my life? Wouldn't I be miserable then?"
Ling Qingxue couldn't stop giggling.
Xia Ruofei added, "By the way, Qingxue, is Uncle Ling free? I have some questions I would like to ask him about the sales of shad … "
"He went home for an afternoon nap." Ling Qingxue habitually complained, "Nowadays, he doesn't care about the company's affairs if he can. He often leaves them to me …"
"Don't tire yourself out!" Xia Ruofei said with some concern. "If you really can't do it, I'll talk to Uncle Ling!"
In fact, with Xia Ruofei's ability to earn money, he didn't need Ling Qingxue to work hard at all. However, Ling Qingxue was not only his girlfriend, but also Ling Xiaotian's only daughter. In the future, she would inherit the family business.
Xia Ruofei knew that Ling Qingxue didn't want to do nothing all day. She had her own business. She had been influenced by the food and beverage industry since she was a child. Furthermore, it was passed down from her father's generation. To be able to develop it in her own hands was also something that gave her a sense of accomplishment.
Ling Qingxue was an independent person, not Xia Ruofei's vassal.
Ling Qingxue said, "It's okay. Actually, I'm not that tired. I just don't have much time to accompany you …"
"When we're done with this, we'll take some time to go abroad for a vacation!" Xia Ruofei said, "I have a big farm in Australia and two wineries. Let's go there and stay for a while!"
"Okay!" Ling Qingxue felt sweet in her heart and said, "Then tell me in advance, so that I can arrange the work at hand!"
"No problem!" Xia Ruofei said, "Qingxue, then I'll call Uncle Ling later! You also take a break in the office at noon! "
"Okay!" Ling Qingxue said happily.
Xia Ruofei's suggestion of going abroad for a vacation made her feel much better and full of yearning.
After chatting with Ling Qingxue for a while, Xia Ruofei hung up the phone and went back to the bedroom to rest.
When he woke up, it was already three o 'clock in the afternoon.
Xia Ruofei guessed that Ling Xiaotian wouldn't be taking a nap at this time, so he simply washed his face and picked up his phone to call Ling Xiaotian.
"Ruofei!" Ling Xiaotian said heartily, "Qingxue said that you were looking for me?"
"Uncle Ling, I'd like to ask you about the sales of the shad fish," Xia Ruofei said respectfully.
This was his future father-in-law, so he couldn't neglect him.
"Oh … the shad fish is really good! Su Yu gave it a very high evaluation! " Ling Xiaotian seemed to be still savoring the taste of the shad fish. She paused for a while and said, "Oh right, our Ling's Private Kitchen needs three hundred pounds a month! Did Qingxue tell you? "
"Yes, she did." Xia Ruofei said quickly, "Three hundred pounds is no problem, we'll give priority to the supply!"
"Haha! I knew you wouldn't refuse! " Ling Xiaotian said happily, "Oh right, you mentioned the shad fish sales just now, what's the problem?"
Xia Ruofei said, "There are two main aspects. One is the price, because authentic Changjiang shad is very rare, so there's no reference standard."
Ling Xiaotian thought for a while and said, "That's true … But now, the artificially farmed American shad fish are selling for hundreds of dollars a pound. The taste is more than one order of magnitude worse than your Changjiang shad fish! So, the price can't be too low! "
"Do you have any suggestions?" Xia Ruofei asked.
"Between 3,500 and 5,000!" Ling Xiaotian thought for a while and said, "The two Changjiang shad fish that I bought last time were priced at 3,000 per pound. Now, the price has risen again. Also, according to Old Su, the shad fish that you farmed are more delicious than wild Changjiang shad. So, if the price is lower than 3,000, it'll be a loss, and it'll seem to be degrading!"
"I'm worried that if it's too expensive … the consumers will be less motivated to buy it." Xia Ruofei expressed his concern. "After all, we're selling in bulk. It's different from when you bought the shad fish."
Ling Xiaotian couldn't help but laugh and say, "How can 1,000 to 2,000 pounds a month be considered as bulk sales? Besides, there's no shortage of rich people in Huaxia today. Not to mention the big cities like Beijing and Shen Cheng, even in the three mountains, the 150 pounds quota you gave us will definitely be in short supply! "
They were indeed father and daughter. Their judgment was surprisingly consistent.
After listening to Ling Xiaotian's words, Xia Ruofei also made up his mind. He nodded and said, "Okay, then I'll consider it according to the range of 3,500 to 5,000! I've already asked the sales department to collect information. We'll settle the price at the meeting tomorrow! "
Then, Xia Ruofei suddenly thought of something and immediately said, "Uncle Ling, the 300 pounds of shad fish that I gave you at Ling's Private Kitchen will be priced at 2,000!"
Ling Xiaotian said, "There's no need to make it special! Let's do what we do in the business world. I'll go through the back door and get the 150 pounds quota directly. I'm already very satisfied! "
"That won't do! How can we sell it to you at the market price? " Xia Ruofei said, "Besides, even if we sell it at 2,000 per pound, our profit will still be very large!"
"Profit is profit, the price …"
"Uncle Ling, this matter is settled!" Xia Ruofei directly interrupted Ling Xiaotian and said, "If you want to buy the Taoyuan Shad Fish, then sell it at the price I said. Otherwise, I won't give you a single fish!"
"You child …" Ling Xiaotian couldn't help but smile bitterly and say, "Okay! Then we'll do as you say! "
Xia Ruofei was the future son-in-law that he had his eyes on, so he wouldn't be too unreasonable and refuse to give him a discount in terms of price in business.
Then, Ling Xiaotian asked again, "You just said that there are two problems. Besides the price, what else is there?"
Xia Ruofei said, "There's also the more troublesome problem, which is the transportation problem! You know that shad fish are very timid. If there's a slight bump in the transportation process, or even a slight noise, they might turn white. If this problem isn't solved, there's no way to sell it. "
"This is a bit troublesome." Ling Xiaotian couldn't help but feel a little embarrassed.
"Uncle Ling, you have more experience in the food and beverage industry. If there's a similar situation, how do other companies usually deal with it?" Xia Ruofei asked humbly.
Ling Xiaotian said, "I'll provide two solutions! One is to sell it locally, which means that you mainly sell it in Sanshan City and the surrounding markets. This way, the transportation distance is short, and if protective measures are taken, it shouldn't be a big problem. But the drawback is that the influence of the radiation area is too small, and the market is a bit small. 2,000 catties a month can barely be consumed by the market, but it's not easy to create a situation where the supply can't meet the demand. Maybe the price won't be so high either. "
Xia Ruofei nodded and said, "If it's not a last resort, I definitely hope to sell it in more than just Sanshan City."
What Xia Ruofei cared more about was the value of the brand. If it could only be sold in Sanshan City, the added value of the brand for the Taoyuan Company would be minimal.
Originally, the Taoyuan Company's Sanshan City was very famous. The introduction of the shad fish was at most icing on the cake. But if it could be sold in other parts of the country, or even overseas, it would be a different picture.
Ling Xiaotian said, "Then I guess there's only one choice — Quick Freeze!"
"Quick Freeze?" Xia Ruofei was stunned.
"Yes! Quickly freeze the shad fish in a professional freezer. This way, the taste and nutrition of the fish can be preserved to the maximum extent. " Ling Xiaotian said, "As long as there's no problem with transportation, it will take at most one or two days to travel from the freezer to the dining table. It shouldn't affect the taste."
Xia Ruofei thought for a moment and said, "Our farm is adjacent to Sanshan Airport. It's very convenient to transport the fish to all parts of the country through air express."
Speaking of this, Xia Ruofei paused and said with some concern, "What I'm worried about is whether the consumers will accept it."
Frozen shad and fresh shad were completely different concepts. When eating seafood outside, the price of fresh and chilled shad was completely different.
Shad was a high-end diet, and high-end consumers were very picky about the quality of ingredients. Would they look down on chilled shad? Xia Ruofei couldn't help but consider this possibility.
Ling Xiaotian said, "I can't think of a way to get the best of both worlds for the time being. But as for the shad fish itself, if we use the method of quick freezing and use it within three days, it basically won't affect the taste. But for the consumers … "
Ling Xiaotian couldn't help but fall into deep thought. He said slowly, "For the consumers, we can only rely on public opinion to guide them! After all, we can't control other people's thoughts. If we let more people know about the characteristics of the shad fish through publicity, and then publicize the fact that the quick-freezing technology locks the taste and nutrition of the shad fish, it will slowly become a common practice. This kind of impact will be minimal. "
Ling Xiaotian's idea also opened Xia Ruofei's mind. He thought about it and felt that it was indeed a feasible idea.
Xia Ruofei thought about it and said, "I think this is a good idea! Uncle Ling, in the early stage, we can still cooperate with e-commerce companies. Now, big e-commerce companies such as Ali and Beijing have formed a complete ecosystem, and they have a great influence on the Internet. In addition, we can also consider hiring the Internet Water Army to write some soft articles and so on to popularize the knowledge … "
Ling Xiaotian and Xia Ruofei both laughed tacitly.
Ling Xiaotian continued, "By the way, even for the supply in the Three Mountains area, you can use the quick-freezing method, even for our Ling Ji Private Kitchen."
"Freeze all of them?" Xia Ruofei couldn't help but hesitate for a moment.
In fact, if it was sold in the Three Mountains area, it was possible to transport fresh fish. As long as they were a little careful during the transportation process, it wouldn't be a big problem.
It was obviously possible to keep the fish fresh, but it was necessary to freeze them and sell them. Xia Ruofei said in his heart.
Ling Xiaotian explained, "Didn't you just say that it would form a stereotype of everyone's thinking? Even if it's sold at the doorstep, it will be frozen. Isn't that the most convincing? "
Xia Ruofei suddenly understood and said, "That makes sense! Uncle Ling, the older the ginger, the spicier it is! "
Ling Xiaotian couldn't help but laugh heartily.
Xia Ruofei then asked hesitantly, "But … after being frozen, it really won't affect the taste?"
"If you say it won't, naturally it won't!" Ling Xiaotian said, "Who has really eaten fresh shad? But don't worry, even if there is an impact, it will be very small. It won't ruin Taoyuan's reputation. "
"Understood!" Xia Ruofei said in his heart.
Ling Xiaotian said again, "But … if you want to show your filial piety to me, it's best if it's still a live fish!"
Xia Ruofei was stunned for a moment, then quickly said, "No problem! Uncle Ling, I'll get someone to send another one over in a while! It'll be just right for you and Qingxue to steam for dinner! "
"Mm … You don't have to be so polite, right?" Ling Xiaotian said, then immediately said, "I'll be at home around five o 'clock!"
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
