This plan was to use Xiyuan Beer as a comparison.
The first example given by the publicity planner was: Last night, a party was held at home. When they were having fun, the Dashan beer was finished. At the party, the neighbors brought the beer stored at home over. In the end, no one could drink it. When did the taste of Xiyuan beer become so bad?
This kind of publicity was actually a kind of soft advertising. It was very common.
But generally speaking, if a company used this kind of soft advertising, it should not use the names of other companies, especially if it was to belittle other companies to highlight their own company.
If they used the names of other companies, they might be sued for unfair business competition.
This was not unprecedented. For example, when Pepsi and Coca-Cola were competing, Pepsi had an advertisement. A boy came to the vending machine and pressed two cans of Coca-Cola. Then he stepped on the two cans of Coca-Cola to press the Pepsi button on the top. In the end, the boy took away the Pepsi and ignored the two cans of Coca-Cola on the ground.
Because of this advertisement, Pepsi was sued, and the advertisement was taken down. They were also fined.
Of course, Pepsi knew that this advertisement was against the law, but they still did it.
It was because they wanted to take advantage of Coca-Cola, which was at its peak at that time.
Although this led to a series of advertising wars, PepsiCo still made a profit from this.
Because other than compensating a few million dollars, Pepsi did not do any real harm.
A few million dollars was not even as much as the cost of an advertisement.
But Pepsi used this to gain more attention.
Of course, that kind of open war was too unskillful.
Denver would not do such a thing. He planned to use the internet water army to advertise.
The advantage of using the internet water army was that even if Xiyuan Beer was unhappy, it could not do anything to Dashan Beer.
Xiyuan Beer could not sue the water army, right?
Dashan Beer could say that it was the consumer's personal behavior.
Also, the difference between Xiyuan Beer and Dashan Beer was too big.
No matter how Xiyuan Beer fought back, it was still advertising for Dashan Beer.
All in all, this kind of behavior was very hooligan.
…
At night, in a university student's apartment, Ke Luofu was still revising his homework.
Suddenly, Aparle called.
"Ke Luofu, help me buy a few cases of beer."
Ke Luofu's face darkened. "The beer at the party is finished?"
"Yes, these bastards can drink too much," Aparle said.
"Aren't you having a party at Captain's apartment? That place should be closer to the convenience store than here, right? "
"You don't know this. Originally, I prepared five boxes of Dashan beer. In the end, I saw that the beer was almost finished, so I went to the convenience store to buy five boxes of Xiyuan beer. In the end, everyone felt that Xiyuan beer tasted bad. I have no choice. If I can't get Dashan beer, this party will end on a bad note."
"Then let's go to the convenience store again."
"The convenience store doesn't have Dashan beer, only Mara Supermarket does. In the entire city, only Beitan Mara Supermarket is open 24 hours a day."
"What? You want me to go to Beitan Mara Supermarket? It's at least thirty kilometers away from the school. "
"Ke Luofu, you like Dashan beer too, right? Can you reserve a few boxes of beer for our dormitory? It's my treat."
Apar's words were exactly what Ke Luofu wanted. Although Ke Luofu liked Dashan Beer, the price of Dashan Beer was a lot more expensive than ordinary beer. Drinking it occasionally wasn't bad, but if he were to drink it every day, Ke Luofu couldn't afford it.
The beer supply in the dormitory was basically handled by his rich second generation roommate, Apa.
To be honest, Ke Luofu was now completely obsessed with Dashan Beer.
Every time he reviewed his lessons, he would drink a few cans of beer.
Every time he reviewed his lessons while drinking, it was very efficient.
However, it wasn't completely flawless. If he drank ten cans of beer in one go, he would get drunk.
Therefore, if he had classes in the afternoon, he definitely couldn't drink it in the afternoon.
The best time to drink it was after dinner.
Moreover, there was another advantage to drinking Dashan Beer while reviewing his lessons.
That was, it wouldn't cause a hangover, and he wouldn't feel dizzy the next day.
This was also the reason why Ke Luofu was obsessed with Dashan Beer.
Of course, Dashan Beer had another disadvantage. It couldn't be mixed with other beers at the same time.
If other beers were drunk alone, there would be no problem.
However, if he were to drink other beers after drinking Dashan Beer, he would immediately feel that the other beers tasted bad.
It wasn't because Dashan Beer affected his taste buds, but because the difference in taste between the two beers was too obvious.
After running back and forth, Ke Luofu enjoyed Dashan Beer while playing with his phone.
Just then, Ke Luofu saw an article on Facebook. The content of this article was exactly the same as the problem Apar encountered before. It was also because he drank Dashan Beer before going online at the party and then replaced it with Xiyuan Beer, causing the people at the party to be dissatisfied.
Ke Luofu thought for a moment, opened his Facebook, and wrote an article.
Dashan Beer Usage Guide: I'm a math student at UCLA. As a fan of Dashan Beer, I have a passion for Dashan Beer that's similar to drugs. Therefore, here, I will write a usage guide for Dashan Beer.
First: Dashan Beer can't be mixed with other brands of beer because it will make you lose interest in the other beers.
Second: Dashan Beer is a very good party drink. Dashan Beer can make the party more lively. Trust me, Dashan Beer is the best choice for a party.
Third: Dashan Beer is also a very good condiment. Not long ago, I tried using Dashan Beer to cook China's famous Beer Duck. I can't forget the taste for a long time. Every fan of Dashan Beer, please try Beer Duck cooked with Dashan Beer. The taste will definitely make you doubt your previous recipes.
Fourth: Please find a place close to Mara Supermarket to live because Dashan Beer is only sold there.
Fifth: Please work hard to earn money because Dashan Beer is three times more expensive than regular beer.
As soon as Ke Luofu posted this article, he immediately received a reply.
Batman Forever replied: I'll add a sixth point. Dashan Beer can be used to catch fish. Please don't doubt my opinion. I went fishing with my friends and poured Dashan Beer into the river. In the end, a school of fish swam over.
Soon, Ke Luofu brought up this topic and received a lot of replies.
Some people replied seriously, while others were joking.
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