Qiu Hengyang didn't mind. He waited for the audience to calm down before continuing, "One last question, the advertisements on the Game Over screen.
"A lot of novice game designers have a problem, which is that they don't pay attention to the monetization of the game. They don't even think about it when they're designing.
"For example, the game 'Hunter Island', which is the game that won second place this time. It's a relatively mature adventure game, but the designer didn't think about monetization, which is a shame in my eyes.
"That doesn't mean that you've succeeded just because you've designed a game. It's like making a movie. Your movie has high ratings, but the box office is terrible. That wouldn't be considered a success.
"If you don't think about monetization, then your game can only be put on the app store and sold at a more normal price.
"Let's assume that Hunter Island is sold for ten yuan, and there are 330 recommendations. Let's assume that 80% of the 330 people are willing to pay for the game. That's already a very high percentage. Then, Hunter Island's revenue would be 2,640 yuan.
"Let's go back and watch Flappybird again. If it chose to pay according to the number of people, then I'm sure that it would be a huge failure.
"However, it's obvious that the designer has taken this into consideration. He set Flappybird's profit model to be free of charge for downloads and charging for advertising slots. This is very smart, and it fits the game's characteristics very well."
"The total playtime of the players is 349 hours. Let's assume that they die every ten seconds. That's already quite high, and most people wouldn't even last three seconds.
"Then, the total number of deaths for the players is 125640. Therefore, within the one hour of playing the game, there were a total of 120,000 advertisements.
"Also, take note, the target of these advertisements is very clear. The people who love playing Flappybird are definitely mobile game users, and they're the ones with the highest quality. This is because those who are able to last until now are very patient players.
"Therefore, if I were the designer of another mobile game, I would consider buying this advertisement. Let's assume that every thirty advertisements for Flappybird would attract one player, and every ten real players would generate one purchase. So, the profit from my advertisement on 'Flappybird' is eight purchases. "
"If each purchase is 10 RMB, then I would earn 4,188 RMB from the advertisement on Flappybird. I would be willing to invest at least 3,000 RMB to buy this advertising space — that's already more than what I spent on Hunter Island."
"There's one more thing I'd like to draw your attention to. Hunter Island uses a single purchase method, and there are very few players who like this type of game. Moreover, those who buy it once won't buy it a second time, so its subsequent profitability is very weak. "
"Flappybird, on the other hand, is highly likely to see an explosive growth in its user base due to its virus-like ability to proliferate. Moreover, the advertising spots can be changed regularly. Sell it to me this month, sell it to him the next month. This way, the game's future profits are guaranteed."
"Therefore, the difference in profitability between Flappybird and Hunter Island is actually very, very big!"
"These are the reasons why I believe that Flappybird is a successful game. Most importantly, the author combined all of these points together, and basically made every decision correctly. This is what surprises me the most! "
"To be honest, if I was given six megabytes of resources to make a game that could surpass Flappybird in terms of profitability, I can only say that I wouldn't be able to do it."
"That's all, host."
Qiu Hengyang turned off the microphone, signaling for the host to move on to the next segment.
The audience was speechless. Wasn't this exaggeration a little too much?
Even with six megabytes of resources, he wouldn't be able to do this? Didn't that mean that this author was already better than a B-grade video game designer? Even commercial flattery should follow the basic rules, right?
However, Qiu Hengyang's analysis was very thorough and logical. Many of the audience followed Qiu Hengyang's train of thought. Indeed, although Flappybird looked simple, there were many details to it!
It was obvious that designer No.7 had planned every aspect of the game from the beginning. A moderate amount of self-abuse, showing off online, and profit from advertising. This was indeed a game with a high degree of completion, and could indeed make money!
As the saying goes, the insider knows the ropes. With Qiu Hengyang's comments, most of the audience felt that Flappybird wasn't a simple game.
Chen Mo took a sip from the bottle of mineral water, and couldn't help but look at Qiu Hengyang a few more times.
Actually, Qiu Hengyang's data on advertising was made up by himself. Obviously, he hadn't done any in-depth research on this, which meant that the video game designers of this era didn't pay much attention to this.
According to the data from his previous life, Flappybird had over fifty million downloads, and the author, Ruan Hadong, could earn fifty thousand US dollars a day from the built-in advertising, which was around three hundred thousand RMB.
According to the Banner advertising standards, the revenue per thousand ads was only around fifteen US dollars, which was around one RMB. This meant that Flappybird would have displayed more than three hundred million ads a day in his previous life.
If it was one RMB per thousand ads, then Flappybird's one hundred and twenty thousand ads would only be around one hundred and twenty RMB.
Even if it was an even more expensive insert screen, increasing the revenue by ten times, it would still only be one hundred and twenty RMB. Qiu Hengyang was obviously overestimating it.
However, Qiu Hengyang was right about one thing. The biggest advantage of the game was its explosive growth rate, especially after Chen Mo added online and ranking functions, which would further increase its growth rate. This was the reason why it was so profitable.
However, Chen Mo wouldn't correct Qiu Hengyang, as he couldn't wait to be happy.
Chen Mo knew very well that with Qiu Hengyang's support, he was pretty much guaranteed to be the champion of the design competition.
Moreover, Qiu Hengyang had only been playing for an hour, yet he was able to analyze so much, and even roughly calculate the income. This was a very impressive performance. If he were to be compared to the other judges, Qiu Hengyang would be able to crush Shi Huazhe and Lin Hai to the ground.
There were still geniuses in this world, not all of them were mediocre people like Shi Huazhe.
Shi Huazhe didn't look too good. Qiu Hengyang's analysis was basically a slap to his face, how could he feel good about it?
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