Feng Yu had a good impression of athletes, especially sports stars. Sometimes, people paid more attention to them than entertainment stars.
Feng Yu had hired some sports stars to endorse his products, and the results were good. Their value is better than entertainment stars. This is because there are a lot of sports broadcasts, and many people around the world like sports. You don't need to understand the language to enjoy it.
In Feng Yu's previous life, the NBA was very popular in Hua Xia. It was the most popular basketball tournament in the world. It was said to represent the highest level of basketball in the world.
There were rumors that after the Houston Rockets signed Yao Ming in Feng Yu's previous life, the team owner's net worth skyrocketed. He earned a lot from broadcasting and advertising fees.
The Toyota Center in Houston brought the Toyota brand into the limelight. Toyota became Hua Xia's number one market share, surpassing Volkswagen. Their sales in the US also increased.
That's why Feng Yu wanted to name the stadium. For example, the Wind and Rain Center would be a good name. It will be a long-term advertisement.
Stadiums are not only used for sports events. There are also concerts and other activities. The stadium's exposure will be very high. As the various TV stations broadcast the competitions and activities, the brand publicity effect would be better.
Feng Yu wants to make the Wind and Rain brand one of the most famous brands in the world. Naming the most popular stadium is a good choice.
Feng Yu also knows that LA is building a new modern stadium. The construction will cost 375 million USD and will take more than 18 months.
This new stadium will be the new home of the Los Angeles Lakers and Wind and Rain (Clippers). It will be the only NBA stadium shared by two teams. Of course, other sports leagues' competitions will also be held there. It will also host other commercial activities, such as concerts.
There are two companies investing. One is the LA Stadium Company, and the other is Anschutz Entertainment Group. These two companies have set up a management company. One manages sports events, and the other manages entertainment events.
Now, Feng Yu wants to be the third shareholder. He wants the naming rights for the stadium.
The original name of the arena was Staples Center, also known as Staples Arena. It was sponsored by Staples Corporation. Staples meant staples.
Feng Yu does not know what others think, but he thinks this name is ridiculous. A stadium named Staples Center? What a joke. Stapler what? Stapling the basketball to the hoop?
Ralph suggested Feng Yu to contact Staples Company to purchase the naming rights before talking to the stadium's management company.
Feng Yu also felt this was reasonable. Anyway, what he needed the most was the naming rights, followed by the advertisements for the stadiums. The advertisements could also be handled by the teams.
Staples is not one of the world's top 500 companies yet, but it is one of the top office supplies retailers and distributors in North America. They have many stores and distribution channels. If not, they will not spend the naming rights for this stadium.
Feng Yu got a piece of information, and he felt he can make use of this information to get Staples to sell the naming rights to him. Also, he does not need to pay more, and he can still make profits from this deal.
… …
"This is my boss, Microsoft's shareholder and director, Mr. Feng Yu. Feng is his surname. Boss, this is the president of Staples Company, Mr. Carlos Schmitz. "
Feng Yu smiled and extended his hand. "Nice to meet you, Mr. Smith. Your Staples is very impressive. Many of Microsoft's office supplies are from Staples."
"Hahaha … Mr Feng, Microsoft is the most impressive company. Of course, you are even more impressive. I thought < Forbes > is publishing an old photo of you. I didn't expect you to be so young."
Smith was surprised to know Ralph is Feng Yu's assistant. He does not know why Feng Yu is looking for him, but it should be about business. Being able to do business with a tycoon like Feng Yu will be beneficial to Staples' development. This tycoon is Hua Xia's richest man and Asia's richest man.
Currently, Staples' business development is slowing down, and they urgently need to expand into new markets. They do not have the energy to expand into Europe and Asia at the same time.
If they can work with Asia's richest man, it will be easier to expand into the Asian market. Even if they only manage to enter the Hua Xia market, it will bring in high profits for the company.
"Smith, do you intend to enter the Asian market?" Feng Yu laughed and asked.
Smith was overjoyed. Sure enough, this young tycoon wanted to cooperate with Staples!
"Of course. We have plans to enter the Asian market, especially the Hua Xia market. May I know what Mr Feng is trying to say?"
Feng Yu looks at Ralph, and Ralph explained. "My boss also wants to invest in office supplies and stationery. He felt Staples is a good partner."
"Of course. We, Staples, are the largest retailer and distributor of office supplies in America. We have the most stores and the widest sales channels. Mr Feng, are you saying that you want to work with Staples to set up a new company in Asia? "
"That's right. My boss is also the biggest retailer in Hua Xia. He is also one of the top retailers in Asia and has cooperation with many other retailers. If Staples is willing to work with us, I guarantee that Staples will be able to enter the Asian market in the shortest time and grow faster. "
Actually, Feng Yu does not think Staples will be able to do well if it enters the Hua Xia market now. Staples is the biggest company in the US, mainly because it has a lot of stores and has cooperation with many supermarket chains. Also, the US economy has been getting better in recent years, and there are more companies. The demand for office supplies is also higher.
Although there are more companies in Hua Xia, they are not picky about office supplies. Most of the companies will choose to save money and buy the cheapest products. Most of the companies will choose to buy the cheapest products or local products.
But if they can form a chain brand and get the exclusive agency rights for office supplies, they will be able to grow.
"May I know how Mr Feng wants to work with us? We have been an office supplies retailer and distributor for more than 10 years and have rich experience. "Smith did not forget to talk about his company's advantages.
"How about we set up a joint venture company? We will each own 50% of the shares. The brand will be mine, and you will be in charge of the management. I promise to provide the best distribution channels. "
"Mr Feng, I think it is better to use our Staples brand. After all, we are a more mature brand. Also, we want the controlling shares. We need at least 51%. "
Feng Yu pretended to be in a difficult position. "This request of yours makes it hard for us to cooperate."
… …
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