Feng Yu tossed a peanut into his mouth and took a sip of his beer.
"Old Li, we don't need to argue with them or be angry. In terms of qualifications, they are the ones who started the automobile industry earlier. But how many years have you been working, and how many years has he been working? In terms of corporate strength, they have so many government policies to support them, but we are still stepping on them. In terms of individual capabilities, they are not as good as you. Shanghai Motors does not have many businesses, and our Bing City Machinery Company has three businesses. Which one of our businesses is worse than them? "
Li Mingde felt better after hearing Feng Yu's comforting words. That's right. Why should I be angry? It's only because of the location of the meeting, and Feng Yu had mocked me. Work is not about talking.
"I am only a little angry. Without us, how can he get the joint venture agreement for Audi's new models last year? He also can't get it done next year! Without us, how can Hua Xia Automobile develop so well? We are already overseas. Can they do it? "
"Yes, so you should face him with the attitude of a winner and look down on him. No matter how much he says, others are not fools. They can all see that he is putting gold on his face. That is the performance of a weakling."
"Hmph! He is trying to get promoted. If I am ten years younger, he will never get a chance. Even Manager Sun of First Automobile is better than him! "Li Mingde said with disdain. You can step on others, but you want to step on me? Dream on!
Actually, what Li Mingde said is a little biased. Shanghai Motors does not only have small cars. They still have other vehicles, such as agricultural trucks, buses, etc. Their total sales are higher than Bing City Machinery Company. Bing City Machinery Company only introduced 3 models of small cars and vans. Other than that, they had not introduced the rest of the vehicles.
"Old Li, if we do not export our cars, can you guarantee that we will sell out all our cars in China?" In the beginning, Feng Yu had helped to contact the distributors. But now, it is Li Mingde and Feng Yu who are handling the sales.
"Based on our current scale, we can produce more than 60,000 units of the China Olympic, 60,000 units of the Eastern Deer, and 30,000 units of the Red Star. Last year, domestic car sales exceeded 400,000 units. This year, according to our estimates, it will reach 500,000 units. Last year, our total production was more than 120,000 units, and the domestic sales were more than 80,000 units, accounting for 20% of the market share. The rest were exported to Eastern Europe and Hong Kong. This year, they have a lot of new models coming off the production line. I'm confident that the domestic sales can reach 100,000 units, but I'm not sure if it can go beyond that. "
Li Mingde suddenly remembered that if Songjiang Motors had not been selling well, those Chinese automobile manufacturers would not be able to develop so fast. Would he be able to get such good conditions? If Songjiang Motors did not have a new model, Songjiang Motors will account for at least 25% of the estimated 500,000 units of sales this year!
But why is General Manager Feng asking this? Is he not going to say it? No way. Did General Manager Feng fall out with the Russian boss? Never heard of it.
China can only produce 100,000 units next year, and it will not be easy to set up a joint venture factory in Russia. Unless Feng Yu can open up the Southeast Asia market or get Bing City Machinery Company to produce a new model.
Feng Yu suddenly remembered that Li Dafu had told him to develop a new brand to produce low-cost cars. This way, more people will be able to afford cars. Cars will no longer be a luxury. They will only be used as a means of transportation!
"Old Li, didn't Li Dafu's proposal last year to produce low-cost cars approved? How is our research and development going? "
"The low-cost car proposal is approved, and we will use a new brand. We are still researching this brand. As for the new models, it should be possible in theory. We can lower the cost to about 20,000 RMB, and the retail price should be lower than 30,000 RMB. Li Dafu felt that the retail price should not be more than 25,000 RMB. It will be perfect if the retail price can be lowered to less than 20,000 RMB. How can it be considered a car if it is so cheap?! "
Bing City's Aviation Factory has minivans and Tianjin's Xiali. But those minivans cost more than 40,000 RMB. If you are going to develop a car that is less than 20,000 RMB, who will buy it? Even an imported CC motorcycle is more expensive than that!
"Old Li, what is the nature of a car? It is a means of transportation. Didn't you notice that more and more people are buying private cars now? In the past, it was the government that bought the cars. But now, people's living conditions are better. You are also buying cars for your son and nephew, right? There are only two bus stops between your son's place of residence and his workplace, right? What did you say? It will make it more convenient, right? You can afford to buy a 100,000 to 200,000 RMB car, but what about the rest? Can they afford it? Don't they want it to be more convenient? "
For those who drive 100,000 to 200,000 RMB cars, buying a 20,000 to 30,000 RMB car is a joke. But for those who still ride bicycles or motorcycles to work, buying a 20,000 to 30,000 RMB car is not only convenient for commuting, but it can also shelter them from the rain. Isn't it better?
After all, this is a small car. There is more space, right? It will be more comfortable to sit, right? It will be more convenient to carry people, right?
"Still, it cannot be too cheap. He said he wants it to be less than 20,000 RMB. Isn't that a joke?" Li Mingde argued.
Feng Yu remembered that in his previous life, Chery had set a retail price of 20,000 USD per car. Tata Motors also produced cars that were less than 2,000 USD.
To put it bluntly, it is to make the outer shell thinner and the body lighter. But the safety performance is much worse. But it is still safer than motorcycles. After all, there are seat belts. Also, this is a small car with 4 wheels. In Feng Yu's previous life, the sales of Chery's cars are beyond everyone's expectations.
"I think he is not joking. It is possible for a car to be sold for less than 20,000 RMB. But the current price is not bad. How long will it take to convert it from theory to production? "If it is less than 30,000 RMB, I believe the sales should be good.
"General Manager Feng, are we really going to produce this kind of cheap car? This car is not making a lot of money, and we might as well produce motorcycles. "
"Then are the profits of our other cars higher than motorcycles? Even if we had lowered the prices of our motorcycles, the profits are still very high. The most important thing is the market. We can develop a new consumer group, the low-end consumer group. No, we should target this car at the young crowd. Those who had just started working and do not have any savings, but still want to buy a car. "
In Feng Yu's previous life, most of the low-end cars were bought by the young crowd, and the sales of the low-end cars had always been good. The cars are small, and girls like them. It is also convenient to park their cars.
"Then we need to buy a new production line and expand our factory?"
"No. We need to adjust the production line and reduce the production of Songjiang Off-Road."
"Ah? That is our main export model to Eastern Europe. If we reduce the production of this model, how can we export it? Is there a problem with the export? "Li Mingde was anxious.
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