Feng Yu's marketing had made Tai Hua Premium Cooking Oil popular in Bing City. But the other regions in Longjiang province did not have such a good reaction.
After all, Tai Hua Premium Cooking Oil was more than double the normal bulk cooking oil. Most people were not willing to spend so much on it. Although the advertising campaign had some effect, the TV station made an episode to refute the rumors. The workers in the oil factories were also eating the leached oil. There was no reason for them to eat this oil even though it was harmful.
If it was only Bing City, then Tai Hua Processing Factory could make money. But Tai Hua Trading could not make much money from their sales. Feng Yu had given out a lot of cooking oil for free at the start. The prices from Tai Hua Processing Factory were more expensive than normal cooking oil.
So, Feng Yu decided to increase his advertising campaign to let more people remember Tai Hua Premium Cooking Oil. When people buy cooking oil, they will think of Tai Hua Premium Cooking Oil.
The goods had been distributed to the whole province. There were not a lot of cooking oil. These few days, one-third of the cooking oil was kept in Bing City, one-third was sent out, and the remaining one-third was sent to other cooperatives in Longjiang province.
Other than Bing City's cooperative, the other cooperatives were using the consignment model. After all, Feng Yu had set the prices so high, and they did not think that they could sell a lot of cooking oil. Now, it seems that this was the case. Although the newspapers were advertising this cooking oil every day, there were not many people who bought it.
… …
"Tai Hua Premium Cooking Oil. Top quality, pollution-free soybeans. Pressed by the Soviet Union's top equipment. No chemical additives. Europe's best choice in the kitchen!"
A young girl in her twenties, wearing an apron with Tai Hua Premium Cooking Oil printed on it, was stir-frying prawns in the kitchen. At the same time, a male voice was reading the advertisement. At the end of the advertisement, the girl was holding a 1.5 KG bottle of cooking oil.
Feng Yu was disappointed. There were no high definition cameras like the ones in his previous life. If he could get high definition cameras like the ones in A Bite of China, the effect would be better. But even so, Feng Yu felt that it was not bad.
This advertisement also highlighted the concept of pollution-free food. At least, no one knew about it now, but it gave people the feeling that it was high class. There was another advertisement in the newspapers to promote the concept of pollution-free food.
The 10 seconds advertisement was aired on the Provincial TV three times a day. Once in the afternoon, once in the afternoon and once in the evening during prime time. At this time, the advertising fees for the TV channels had already skyrocketed, but only Central TV was expensive. The provincial stations were not considered too expensive.
But even so, three advertisements in a year still cost Feng Yu hundreds of thousands of yuan. However, Feng Yu had a backup plan. The content of the advertisement could be changed. After the white sugar was packaged in two days, he would do a promotion for the white sugar.
Feng Yu's advertisement would definitely not be aired in the future. Europe's aristocratic family's first choice was obviously inaccurate. They did not use soybean oil at all. But how many people in the country knew about this? Nowadays, it was widely believed that anything that could be broadcasted on TV was definitely real!
In Feng Yu's advertisement, every sentence highlighted the preciousness of premium oil. Coupled with the scene of frying vegetables with oil, it left a deep impression on people.
The person cooking was his sister, Feng Danying. Feng Yu said that he would let his sister experience what it was like to be a superstar. Feng Danying had hired a professional from the TV station to do her makeup. But her face was not pale and her lips were red. Under Feng Yu's guidance, she put on light makeup. If people did not know, they would think that she did not put on makeup.
Feng Danying was young and pretty. With this makeup, she looked like a movie star. Li Shiqiang was at the scene that day.
The day after the advertisement was aired, Feng Yu's mother called to ask if the person cooking was Feng Yu's sister. After getting an affirmative answer, she was unhappy. "You can appear on TV just because you are good at cooking? Am I not better than your sister?
Feng Yu quickly explained that he did not have enough time. He will definitely invite his mother next time.
The advertisement can be changed after a month. A middle-aged woman cooking might be more effective. But now, he needed to attract people's attention. The image of a sister was more suitable.
… …
In Jiacheng, two women in their thirties were walking to the cooperative after work.
"What are you buying?"
"Tai Hua Premium Oil. What about you?"
"Me too. This is the best equipment in the Soviet Union. It should be delicious. "
"Not only is it delicious, but it is also a pollution-free food. There are no chemical additives. My son is still in primary school. I cannot let him eat soybean oil made from gasoline. "
"That's right. Even if it is more expensive, how much can we spend in a month? All the nobles in Europe eat this. We should also enjoy the life of the nobles!"
Similar scenes were happening in many cities in Longjiang province. These cities were different from Bing City. The popularity of these cities was not as high as Bing City. The big barrels were not selling well. On the contrary, the 1.5 KG bottles were selling well. Everyone was trying their luck.
But Feng Yu believed that if these advertisements were aired daily, these people would get used to Tai Hua Premium Oil. They will continue to buy it. The taste was indeed better.
Now, Tai Hua Factory had hired a lot of workers according to Feng Yu's instructions. When the factories in the city were busy, there were 3 shifts. But at Tai Hua Factory, Feng Yu wanted 4 shifts.
First of all, these workers were farmers. Although it was easy to operate the machines, they were not as safe as the workers who had worked in the factories for many years. Also, the machines were slightly dangerous. For example, there was a hole for the raw materials and fireproofing.
These workers had a bad sense of safety. If there was any mistake, it would be dangerous. Compensation was a small matter. But if the workers were disabled or even killed, no amount of compensation would be enough.
There were only 20,000 people in the district. If there was an accident at the factory, word of mouth would spread, and Tai Hua Factory's reputation would be tarnished.
Feng Yu wanted to poach 2 management talents from the City. But even though he had offered them double the salaries, the people he wanted still did not agree. They were doing well in the state-owned enterprises and had a stable income. You want me to work in a small factory? Don't mention double the salary, even if it was 3 times the salary, I will not do it!
Feng Yu was disappointed. It seems that he could only groom these workers himself. He looked for those retired workers to go to Tai Hua Factory for lessons. He wanted to increase their awareness of safety.
During this period of time, Tai Hua Factory had imported more than 100 tons of soybeans and produced 15 tons of soybean oil. Tai Hua Factory had made more than 15,000 RMB from this alone.
In such a short period of time, they had made so much money. Feng Xingtai was so excited that he could not control himself. Based on this calculation, the factory could make about 40,000 RMB a month from the soybean oil alone. That was almost 500,000 RMB a year!
Feng Xingtai started to believe what his son said when he said that he could turn 1,000 RMB into 10,000 RMB in 3 years. But at the same time, he was worried. They had produced so much sugar. Why were they not selling it out? Was it not easy to sell? Why don't I sell the sugar machine and buy a soybean oil production line? This thing can make money, big money!
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