To realize this dream, the first thing he needs to do is to promote his brand. Build a core brand and dominate the industry.
Currently, there are only two well-known Hua Xia brands in the US. Wind and rain and Jianlibao!
Wind and rain brand owns the patents of humidifiers, bladeless fans, VCD players, and DVD players. Their home appliances are highly rated in the market. These few products are also the industry leaders.
Jianlibao is now the leader of Hua Xia beverage industry. Last year, their sales had reached 4 billion RMB, and their profits are over 400 million RMB. Jianlibao had set up branches in more than 10 countries, and their products are sold to more than 30 countries and regions. Jianlibao is the leader of Hua Xia's beverage industry.
Although Wahaha is catching up with Hua Xia's market, it is only in Hua Xia's market. Wahaha is only selling their products to Taiwan, Hong Kong, and Macau overseas. Wahaha had tried to enter Japan, but no one is willing to buy from Hua Xia's brand. In the end, Wahaha gave up. This incident made Zong Qingxian lose a few kilograms!
Jianlibao is the leader of Hua Xia's beverage industry, followed by Wahaha, Le Bashi, Coconut Tree, Zhenzhen, Rising Sun Group, and many other brands. Their annual sales had exceeded 3 billion USD. How much was the US beverage industry's sales last year? 100 billion USD!
Hua Xia has a population of 1.2 billion, and the US has 200 million. There is a huge gap between the consumption standards of both countries.
Feng Yu had always wanted to bring Wahaha out of China and into the world. In Feng Yu's previous life, Wahaha did not do well in this aspect. Even before Feng Yu's rebirth, Wahaha's overseas sales were not more than 25 million USD. It is not even comparable to Jianlibao and Coconut Tree.
In the beverage industry, the US's FDA standards are the strictest in the world. If a beverage passes this standard, it will be easy to introduce it in other countries.
Jianlibao had passed this standard, and that's why it is able to make a name for itself in the US.
Jianlibao's development in the US had reached a bottleneck. Jianlibao only has one product, and it is being squeezed out by the two beverage giants in the US.
Jianlibao had the opportunity to cooperate with Pepsi to attack Coca-Cola. But during the negotiation, Jianlibao's CEO, Li Jingwei, said something arrogant. "Pepsi is the leader of the beverage industry. I represent Jianlibao to welcome you to join Jianlibao to produce our products!"
Li Jingwei wants Pepsi to be Jianlibao's OEM!
There were rumors that Pepsi's representative kept quiet for a long time. Pepsi's offer was very generous. Jianlibao will help Pepsi promote Pepsi Cola in China and suppress Coca-Cola. Pepsi will help Jianlibao promote in the US and suppress Coca-Cola.
This is a win-win situation for both companies. But at that time, Li Jingwei showed off his abilities and did not take the two beverage giants seriously at all, because the core of their products was different.
Jianlibao's product is a weak alkaline electrolyte drink. It is a sports drink that athletes can also drink and is healthier. To Li Jingwei, Coca-Cola and Pepsi are just selling soft drinks and cannot stop Jianlibao's growth.
In the beginning, Jianlibao's expansion was successful. Jianlibao became the leader in China, entered the international market, and successfully promoted in the US. Even Pepsi's promoter in the US was once Pepsi's promoter.
But when these two cola companies realized they could not develop in China, and their bases were infiltrated by Jianlibao, the "ambitious" Jianlibao, the two cola companies started to suppress Jianlibao at the same time.
Not only in the US, but also in many other countries. With these two beverage giants joining hands, Jianlibao's overseas development path becomes much narrower.
At this moment, Jianlibao needs help the most. Feng Yu contacted the General Manager of Jianlibao's US branch, Lin Qishu.
Jianlibao had bought a floor in the US as their headquarters, and it is not far from the Empire State Building. Feng Yu's reputation in New York is very high, and the newspapers are reporting about this Hua Xia businessman who had bought the Empire State Building. When Lin Qishu received Feng Yu's call, he immediately accepted Feng Yu's invitation.
Feng Yu met with Lin Qishu at the top floor of the Empire State Building, which was the first floor to be renovated.
"You are Mr. Feng?" There is no picture of Feng Yu in the newspapers, and Lin Qishu does not know Feng Yu. But there is only one person in the reception room, and he can only ask. In his heart, Lin Qishu thought he had guessed wrongly. After all, this person in front of him is too young.
"Manager Lin, nice to meet you. I am Feng Yu."
Lin Qishu stretched out his hands when he heard the familiar voice. Although he was mentally prepared, it is still hard for him to accept this.
"Nice to meet you, Mr. Feng."
"Manager Lin, are you curious why I invited you here today? I will not beat around the bush. I want to help Jianlibao. "Feng Yu said sincerely with a smile on his face.
Lin Qishu raised his brows. "General Manager Feng, what do you mean? Jianlibao does not need any help."
Lin Qishu thought Feng Yu wants to invest in Jianlibao, and he will not agree. Jianlibao is a state-owned enterprise and is doing well. Why should an outsider invest in it? The management team is still thinking about MBO in the future.
"Really? I heard that Jianlibao wants to enter the big supermarkets but was rejected. "This is what Feng Yu found out.
Once they entered the large supermarkets, they would have a lot of sales terminals. The sales volume would definitely increase by a lot, and the profits would also increase by a lot. If not, they will never be able to compete with the two cola companies in the US market.
Lin Qishu looks at Feng Yu. Although this is not a secret, those who do not care about Jianlibao will not know that Feng Yu is asking about Jianlibao.
From what Feng Yu said, he seems to have a way to let Jianlibao enter the big supermarkets in the US.
"Mr. Feng, do you think you can help me with this? Let me make this clear. It is not that Jianlibao cannot enter the US supermarkets. We are still in negotiations, and we have not agreed on the conditions. "
Jianlibao wants the same conditions as the two cola companies. They want special counters, eye-catching signs, superior locations, etc., but those supermarkets do not agree to these conditions. Although Jianlibao is good, it cannot be compared to Coca-Cola and Pepsi.
Of course, there is another important point. Jianlibao only has one flavor and does not have any other products. Jianlibao cannot be compared to Coca-Cola and Pepsi. Why should they set up a separate counter for one product?
"What if I can help you get better conditions?" Feng Yu asked with a smile.
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