"General Manager Feng, this program needs some planning. I think it will work. How much do you intend to sponsor?" Chief Jia asked.
"This program will be broadcast after Lunar New Year, right? It should be around 4 months. Are you all going to make this a daily program or a weekly program? "
"Weekly. Daily programs do not have enough material." There were only so many things to do with the Olympics, and they still need to pick the most interesting programs. There was not enough material.
"Same old rules. We will not talk about the sponsorship. The studio must have our Wind and Rain products and logos, and the program must have advertisements. The host's clothes must also have our Wind and Rain logo … … "
"Wait, General Manager Feng. I don't remember you have a clothing factory. Your Wind and Rain brand does not manufacture clothes. This is not appropriate." Chief Jia replied.
"Do you want to include the cost of the costumes? It's fine if you don't want to include it. Also, at the end of every episode, there can be a question and answer session. The questions will be about the Olympics and the athletes. I will provide the prizes and encourage everyone to participate. "
Chief Jia's eyes brighten up. This segment will surely attract high ratings and will get lots of good reviews. It will be beneficial to CCTV 5.
"You must also give me the advertising slots before and after the program."
"Wait, General Manager Feng. The advertising slots before and after the program should not be included in the program, right?"
"Why not? You can use someone else's advertisement before the program and then air the program. Our advertising will be affected. I think you should be able to adjust to this. "Feng Yu smiled.
"General Manager Feng, you are asking for too much."
"That's why I will be giving you a lot of money. Other than the prizes, I will give you 200,000 RMB for the sponsorship. If you do 16 episodes, I'll give you 3.2 million yuan as the title sponsorship fee. "
"General Manager Feng, why are you so stingy? You are asking for so much, but why is the sponsorship fees less than < Dictionary of Happiness >?" Chief Jia asked.
"The ratings. < Dictionary of Happiness > is now the top variety show in the ratings. This new program's initial viewership ratings would definitely not be high. Moreover, although the entire channel 5 program is a satellite program, there are still many regions that can't receive it, right? "
"That's too little. No matter what, it should at least be 300,000."
"Alright, three hundred thousand it is. It's a deal. Next, let's talk about other sponsorships. "Feng Yu immediately made the final decision. He did not give Chief Jia any chance to regret.
Station Chief Jia: "… …" This kid's price in his heart was definitely higher than 300,000 RMB. However, he definitely couldn't be lacking in other sponsorships.
"What else do you want to sponsor?"
"You have to send reporters to the Olympic site, right? Same as before, the clothes must have an obvious Wind and Rain logo on them. I will sponsor all the interview expenses. Of course, I also need to say something at the end of each report. The above interview is sponsored by Wind and Rain Appliances. "
"This is impossible!" Chief Jia is going crazy. Why does this Feng Yu want to advertise everything? How can he advertise during the Olympic Games?!
"Look at you. What's there to be anxious about? Fine. I will take a step back. The clothes must have a logo on them." Feng Yu said slowly.
"No!"
"Then I will take another step back. If you still don't agree, then there is no room for negotiation."
Chief Jia's eyes were red and stared at Feng Yu angrily. "This is CCTV, and we are broadcasting the Olympic Games. Don't go overboard!"
"I promise I will not go overboard this time. You should know that I had sponsored a lot of funds for our Sports Committee. After that, some of my brands will appear beside the athletes. I only have one request. When the athletes are interviewing the athletes, they must take pictures of my products, and the pictures must be clear. Only my brands can be used for similar products. "
"What products are you sponsoring?"
"Not many. The medicines are provided by Bing City Pharmaceutical Enterprise. If the athletes need to use the medicines, you must give them a close-up. Even if the athletes do not need to use the medicines, you must take pictures of the medicine box with our Bing City Pharmaceutical Enterprise logo on it. Every athlete and coach will be wearing a cap. Other than Hua Xia's name, Wind and Rain will also be printed on the cap. This must also be shown clearly. Also, every athlete will be given an Aiwa CD player. This must also be included. I will also provide Songjiang Motors cars and motorcycles when we return to China. These must also be shown in the pictures. As for the other products, as long as they are my products, they must be shown in the pictures. We will settle this later. "
Chief Jia's jaws dropped. He did not expect Feng Yu to do so much with an interview. But this does not seem to be against the rules. But Feng Yu had never done this before.
"General Manager Feng, how many products have you sponsored?"
"Not a lot. After the Olympics, we can still hold a celebration dinner." Feng Yu got more excited.
"Celebration dinner?"
"That's right. Shouldn't we hold a dinner to celebrate the return of the Olympic athletes? As usual, you all will host it, and I will settle the expenses. The name of the dinner will be Wind and Rain – Olympic Celebration Dinner. During the dinner, we will also provide all sorts of prizes to the athletes. The ratings will not be low, and the people will also like it. "
In Feng Yu's previous life, there were all sorts of dinner parties. As long as there is a reason, they can hold a dinner party. Although the dinner party cost a lot, the TV station will not suffer any losses. A good evening party was also beneficial to the brand promotion of the title sponsor. Giving the winning athletes a car during the dinner party is a good idea.
Although people's living conditions were getting better and better, cars were still the most luxurious of luxuries, more enviable than houses. This effect might not be sensational, but it would be talked about enthusiastically for a long time. Huo Yingdong had spent a lot of money to sponsor athletes, but how many people know about this? The TV station did not give him any publicity.
In Feng Yu's previous life, Chen Guangbiao, the philanthropist of Hua Xia, had a deep impression of him. "Be low-key and do things in a high-profile manner."
Feng Yu believes that with this promotion, it will increase the sales of Songjiang, Wind and Rain, Aiwa, etc. Maybe, Wahaha, Tai Hua, etc. will also be involved. Anyway, Feng Yu will not give other brands a chance to show their faces during this dinner party.
Holding a dinner party was something that Station Chief Jia was interested in. The influence of a large-scale evening party would be very great. Moreover, when this evening party was held, many leaders would definitely attend. This was definitely a good political achievement.
Station Chief Jia was now the Minister's Assistant. If he performed well these two years, he might even be promoted to Deputy Minister. At first, Station Chief Jia only wanted to be the Station Chief. But after he became the Station Chief, he was not satisfied.
Also, Feng Yu had said that the TV station does not need to spend any money on this dinner party. They do not need to spend a single cent and still can hold a big dinner party with the theme of the Olympics. Who can say no?
"General Manager Feng, we will discuss this later. I think this should work!"
… …
You've already exceeded your reading limit for today. If you want to read more, please log in.
Login
Select text and click 'Report' to let us know about any bad translation.
