Station Chief Jia had been doing well recently. He had not only become the Station Chief, but he had also completed CCTV's revenue generating tasks. Also, the TV station's programs were getting better, and he had been praised by his higher-ups more than once.
But recently, he was troubled. This year is the Olympic Games, and CCTV must produce a lot of programs related to the Olympics. But they still need to raise the funds themselves.
Although the advertising fees had increased a lot, the other costs had also increased. Just the staff's salaries had increased by a lot, and they had not included the bonuses and subsidies.
At this time, Station Chief Jia received a call. He had an idea when he saw the number.
"Oh, Station Chief Jia, you had treated me here for dinner." Dong Lai Shun's prices were not cheap.
"Eh, General Manager Feng had treated me to a meal, and I must return the favor."
"That's right. Chief Jia had been promoted, and you should treat us." This Station Chief Jia had not only become CCTV's Station Chief, but he was also promoted to be the Central Publicity Department's Assistant Minister.
After eating the lamb, Feng Yu clinked glasses with Station Chief Jia and took a sip of wine. The taste of hot pot was really nostalgic.
"How come I did not see General Manager Feng at this year's advertising slots auction?" Station Chief Jia laughed and asked.
"He was overseas and had sent his men over to participate in the auction. I heard that this year's top slot is 66.66 million. It is much higher than last year. You used this as a reference and increased the advertising slots' prices. This year's advertising fees are at least 50 million more than last year. "
You still want me to help you raise the prices? In the future, I will not compete for CCTV's top slot. Those people were too crazy. They thought that one golden slot can represent everything. They do not know that the money can be used to buy more advertising slots.
But these few years, it was the alcohol factories that had gone crazy. Two years ago, it was the Kong family and Kongfu Banquet. These two years, it was Qinchi. In Feng Yu's previous life, Lehaha had gone crazy for the past two years. But in this life, Lehaha does not need to compete for the title. Feng Yu would rather have more advertisements as Lehaha had more varieties of products.
It's the same for other products. They just need to ensure the advertising, and there's no need to fight for the top spot. Anyway, most of Feng Yu's products have no competitors.
"The advertising fees are a lot higher, but the cost is also a lot. This year is the year of the Olympics. You know that, right? For the Olympics, we have to go to the US for interviews, and we have to prepare for all kinds of programs. These are all areas where we need to spend money. "Chief Jia purposely sighed.
Mei Zhigao looked at Station Chief Jia curiously. This CCTV Station Chief was different from what he expected. Not only did he not put on airs, but he also seemed to be very familiar with General Manager Feng?
"Chief Jia, we have known each other for quite some time. What do you want? Just tell me."
"General Manager Feng, I can tell that you have some ideas for our programs. Why don't you give us some ideas?"
Mei Zhigao's jaws dropped, and he forgot to stuff the mutton in his mouth. A TV station's leader wants to hire a stranger to produce a program for the station? General Manager Feng … … knows about this?
Feng Yu had thought Chief Jia was looking for him to get some sponsorships. But Chief Jia should know that if Feng Yu was willing to sponsor this program, then he will not suffer any losses.
"Program production. Last November, didn't Department 5's program go on air? You can just do a live broadcast of the entire program. What's so difficult about that? "It's a live broadcast of a sports program and not a gala event.
"This is not a problem. We had planned this in the first place. But now, the leader wants us to promote the Olympic Games. The Sports Administration had said that this year's Olympic Games will achieve the best results in history. I heard that they had gotten a lot of sponsorships. Old Lu from the Sports Administration had spoken too loudly! "Chief Jia said jealously. At the same time, he looked at Feng Yu.
Feng Yu could tell that Chief Jia was asking him about the program's production. He still wants me to sponsor this program!
"Chief Jia, I had sponsored some of the programs for the Sports Administration. Are you saying that you want me to sponsor some of the programs for CCTV?"
Chief Jia replied. "You said that CCTV 5 is also an Olympic program. How come the advertising fees are not high?"
Huh? CCTV 5's advertising fees were very cheap? This year was the Olympic Games year, and there must be a lot of promotions. Then advertising on CCTV 5 should be very effective.
"Are there still some advertising slots left? I will go and check. If the prices are right, I can buy a few slots. " Feng Yu casually said. "Oh, I also have an idea. We can do a special program for the Olympics."
"What special program?" Chief Jia asked curiously.
"Wind and rain – Olympic Games!"
Chief Jia: "… …" This program had not even started, and you want to get the title sponsorship?
"Tell me about this program first."
"It's very simple. We will air some Olympic programs at a fixed time every day. For example, during the afternoon or evening primetime. We don't need to show all the competitions. We can add in some Olympic commentary. Also, we need to promote our national athletes. We can contact the Sports Administration to know which athletes have the highest chance of winning a medal. "
"Won't this put too much pressure on the athletes?"
"Pressure is also a form of motivation. Let's take Deng Yaping for example. So what if she is under pressure? Who can compete with her? Liu Guoliang's results last year are also unbeatable. Also, Wang Junxia. She did not give herself the title of Oriental Deer. There are also gymnastics, diving, weightlifting, etc., where more than one athlete has the ability to win a gold medal. Some of the athletes even have the chance to break the world record. We must let everyone know that they are doing this for our country. "
"That's all?"
"Of course not. You can also tell us about the honors we have won in the Olympics. You can also tell us about those unknown coaches and other people who have contributed a lot behind the scenes."
"That's right. Glory belongs to the collective." Chief Jia nodded.
"When reporting on the athletes, we should also prioritize them. Table tennis is not that interesting as no one can compete with us. We can report on track and field, badminton, etc. 'Although we can't go to the Olympics, we can still participate in sports.' This is a good slogan. Running or something like that is the easiest sport for everyone to participate in. "
Sports for all? This is a good concept. The higher-ups will surely be satisfied with this slogan. What he didn't know was that it was Wang Junxia who was the symbol of China's running. This will increase Wang Junxia's commercial value, and Feng Yu's long-term contract with Wang Junxia will benefit from it again.
Eh? Should I sign some famous athletes? For example, Fu Mingxia had started to dominate the diving world during this year's Olympic Games.
Hmmm … I must ask the people in charge of the advertisements to sign these athletes.
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