This product launch was not very successful. Not many electronics giants attended, and those who attended were representatives from China. This was because they do not think Wind and Rain Electronics will be able to introduce anything good. Although Wind and Rain Electronics had introduced a VCD player.
But when they learned that Wind & Rain Electronics had developed MPEG-II technology, they were stunned! This technology was what they had been researching after seeing the VCD. They wanted to use this technology to defeat Wind and Rain VCD and Aiwa VCD. But before they could develop this technology, Wind & Rain Electronics had invented it!
How is this possible? Wind & Rain Electronics does not have a lot of assets, and how can they introduce such a powerful technology so quickly?
Looking at their research, they had the same direction, but before they could develop anything, Wind & Rain Electronics had already set the industry standards!
After this press conference, all the electronics giants reacted immediately. For example, Sony immediately held a press conference to announce that they had also developed this technology, but they had not introduced it yet.
Heitaro Nakajima immediately held a press conference to announce that Sony only knows how to imitate! They had been imitating Walkman and CD players. After Aiwa introduced VCD, Sony wanted to imitate it too!
Sony is about to explode!
What do you mean by imitating? We had developed this technology ourselves, and it is an innovation of MPEG technology. But everyone's research is in the same direction. But you can't say that we are imitating it. How can we imitate it in such a short time?
We also did not imitate Walkman, CD players, etc. Heitaro Nakajima is too shameless!
Wind & Rain Electronics immediately announced that they had successfully applied for the patent for MPEG-II technology and asked Sony not to try to imitate it.
There were rumors that Sony's Acting President, Norio Ohga, had scolded his Vice President in his office and even smashed a precious antique vase in his office.
Norio Ohga ordered Sony's R&D department. Wind & Rain Electronics is different from them. Go and research on it immediately!
But just as they started their research, Toshiba immediately introduced the double-sided, double-layer structure technology. Once again, Toshiba was ahead of them!
Two-layer structure was already the latest technology. Is Sony going to develop a three-layer structure? What's the use of that? Do you need to store five hours of video on a CD? The main purpose of the disc was to store songs and movies. What was the use of having such a big disc? It was a complete waste!
But Sony immediately thought of a solution. They will work with Toshiba to introduce the double-sided double-layer structure technology and set it as the industry standard. At the same time, this technology will counter Wind & Rain Electronics's single-sided double-layer structure.
Sony and Toshiba are world class consumer electronics giants, and their assets cannot be compared to Wind & Rain Electronics and Aiwa. Although Aiwa and Wind & Rain Electronics had been doing well for the past few years, and Aiwa's sales had reached over 100 billion Yen last year, and their profits were more than 10 billion Yen. But when converted to USD, their profits were less than 100 million. How can they compete with Sony and Toshiba?
We will work together to set the industry standard. This way, the industry will not accept your new technology. Let's see how you are going to develop!
So, Norio Ohga went to Toshiba's headquarters and had a long discussion with the Chairman of Toshiba. After paying an unknown price, Toshiba agreed to share this technology with Sony.
"General Manager Feng, we cannot do this. Our technology standards will be replaced by Toshiba and Sony. They are too influential, and it will be easier for them to set the industry standards." Jiang Wanmeng called Feng Yu for help.
This was the reality. Those two companies had set the industry standards, and Wind & Rain Electronics's influence could not be compared to them.
Once the industry standards were set by those two companies, they will be leading the way in the future. This will be detrimental to Wind & Rain Electronics and Aiwa's development.
When the VCR enters the DVD era, most of the profits will be taken away by those two companies. This is not what Feng Yu wants to see!
Feng Yu's plan now was to look for a world-class consumer electronics giant to cooperate with. There were some companies that came to him for cooperation. It was Pioneer, the leader of the Laserdisc industry. They looked for Heitaro Nakajima. They wanted to work with Aiwa and Wind & Rain Electronics to set the industry standards to compete with Toshiba and Sony.
In the VCD industry, Pioneer was a famous company. Working with them would be a good solution. But Pioneer asked for more. Not only they wanted the MPEG-II technologies for free, but they also wanted to share the VCD technologies. Pioneer also wanted to share the LD technologies with Wind and Rain Electronics and Aiwa.
Feng Yu was rejected by Heitaro Nakajima. Are you kidding me? Laserdisc is a declining technology. Now, it is showing signs of declining. Pioneer is not the only company that has this technology. Why are you using it to exchange with us? You still want the MPEG-II technology for free? Why don't you just rob us?
But without the support of Pioneer, they will be at a disadvantage when they compete with Toshiba and Sony for the industry standards. When it comes to the VCR industry standards, they will fall behind even further.
At this time, there was another consumer electronics giant that was interested in Wind & Rain Electronics. That was Philips.
Many people's impression of Philips was their razors. But in fact, Philips started off by selling light bulbs! Philips was the first to innovate in radio technology. They were also one of the first companies to introduce cassette players.
Of course, the reason why Philips became famous was because they introduced the medical X-ray tube. They had been competing with Siemens in the medical equipment industry for a long time.
Philips' most successful product was indeed the electric razor. Before the end of the second quarter of 1994, Philips' electric razors had sold more than 250 million units worldwide, far ahead of other brands.
But many people did not know that Philips was the one that invented the laser disc, compact discs, optical communication systems, etc. Many people who like music should have heard of PolyGram. PolyGram's most popular singer, Leslie Cheung, was set up by Philips.
The compact disc was also invented by Philips. Philips was also proud of their integrated circuit and transistor technologies. Their TVs were sold all over the world.
A few years ago, Philips had gone through a restructuring to simplify the company's structure and business areas. This allowed Philips to grow faster and healthily.
When they saw Wind and Rain Electronics introducing VCD players, they had the intention to research on VCD. But unfortunately, they were the same as Sony and other companies. They had too many fields of research, and their development speed could not catch up to Wind and Rain Electronics and Aiwa who were focusing on this technology.
Now, Wind & Rain Electronics had successfully developed the MPEG-II technology and will be introducing the Super VCD. Philips also had their own compact disc technology. After some research, Philips decided to cooperate with Wind & Rain Electronics to set the industry standards and step on Toshiba and Sony!
So, Philips' Deputy General Manager came to Hua Xia.
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