"Chief Jia, let's get this straight. I can give you the ideas for this program, and I can guarantee that this program's ratings will be high. But it must be aired on a satellite channel. One or two sets are fine, but not three sets. "
A classic variety show must be aired to its fullest potential. It would be a waste if it was not aired on a satellite channel!
"Tell me about your program first, and I will decide after I see the content." Deputy Chief Jia said.
"Wait a minute. I still have not finished my conditions. Other than the satellite channel, there is another important condition. I must be the title sponsor of this program, and I must have product placement in the program. The opening and ending of the program must also state that I am the sponsor of this program, and I will not be spending a single cent! "
"What? You are not spending a single cent, and you want so many conditions? How can there be such a good deal?! "Deputy Chief Jia said angrily.
"What if my show's ratings can exceed < Zhengda Variety >?" Feng Yu asked with a smile.
"Exceed what? Surpass Zhengda Variety Show? Are you kidding me? "Deputy Chief Jia rolled his eyes at Feng Yu. Zhengda Variety was CCTV's top variety show. Not many people do not like to watch it.
There were only a few programs in CCTV that had higher ratings than. Other than the news and weather reports, only < Oriental Horizon > and < Focus Interview > dare to claim that their ratings were higher than < Zhengda Variety Show >. Even < Variety Spectacle > dare not say this!
How can Feng Yu guarantee it?
How can Feng Yu guarantee it? Because he had a lot of classic variety shows in his mind. Some of the shows were not only popular in Hua Xia, but they were also popular in the world!
"Chief Jia, I am not joking. To be honest, are my suggestions for the New Year's Day Awards Ceremony very effective? Are my suggestions for CCTV's Spring Festival Gala effective? Furthermore, are my company's commercials better than other companies' commercials? That's why my variety show will surely be more popular than. What's wrong? Don't tell me that the program does not allow the title sponsor? "
Deputy Station Head Jia smiled embarrassedly. "I didn't say that the program doesn't allow the title sponsorship. But if we don't spend money on the title sponsorship, it won't be acceptable, right?" Why does this Feng Yu keep harping on this matter? It's just that he didn't let you be the title sponsor, and Zhengda Group got the title sponsor first. How petty!
"Of course, it's not completely free. I can sponsor the show's prizes."
"Prize? What do you mean? "Chief Jia stretched his neck. There were prizes for the program?
"Chief Jia, the higher-ups have a saying that science and education can prosper the country, right?" Feng Yu asked with a smile.
"Yeah, what does it have to do with this show?"
"Of course it's related, and it's very related. This is because the program I've designed is a new type of educational variety show that combines fun, intelligence, knowledge, humor, tension, excitement, and many other elements into one! "
Deputy Chief Jia frowned. Disbelief was written all over his face. What kind of program is this? I've heard you boast about it, and there are so many elements. Isn't this a mixture of four elements?! For a program, one core element is enough. At most, one or two more elements will do. With so many elements, this program will not have any highlights!
"You don't believe me?"
Deputy Chief Jia shook his head and said confidently. "I don't believe you!"
"Then let's make a bet. This program will air for four episodes, and if we market it according to what I said, it will surely be the top rated variety show. If this program is successful, then I will have the permanent title sponsorship rights for this program, including product placement, sponsorships, etc. If this program fails, then I will double Zhengda Group's sponsorship fees for this program. What do you think? "
What a joke. This program will surely be popular if it is marketed well! In Feng Yu's previous life, this program was slow to gain popularity. But that was because there were other ace programs and other TV programs. Now, there were only a few satellite TV channels, and there were not many interesting variety shows. If this program does not sweep the ratings, then it will be a miracle!
Feng Yu was so confident, and this made Deputy Station Chief Jia doubtful. Although he does not believe that Feng Yu will succeed, he was afraid that if Feng Yu succeeds, then there will be no advertising revenue for this program. CCTV will suffer a huge loss! He could not afford to be responsible for this.
These two years will be a crucial period for him. If everything goes well, the Station Chief will retire within two years. That will be the time for him to take over. At the very least, he will be a Deputy Minister. If he is lucky, he might even be promoted to the Deputy Minister of the Central Publicity Department!
If Feng Yu's program can really increase the ratings and the ratings are good, then he will have a higher chance of taking over as the Station Chief. This was a difficult decision for him!
After a moment of silence, Deputy Chief Jia looked at Feng Yu and said: "I can let you have the title sponsorship rights for this program. It will be used to offset your program's creativity and copyrights. But you still need to pay for the product placement, sponsorships, etc. in the program. As for how much to pay, we can discuss it later. Can you tell me about the creativity of this program now? "
Agreed to the title sponsorship rights? That's enough! As for the product placement, it should not be too expensive at the start. As long as the duration of the contract is longer, it will be worth it.
"This program is a quiz show. You will register by phone or mail, and then select the contestants to answer the questions. The questions were all-encompassing, including astronomy, geography, history, culture, science, mathematics, general knowledge of life, and so on. Every time the contestants answer a question correctly, they will accumulate points. The higher the questions, the higher the points. These points can be converted into prizes to help the contestants achieve their dreams. Every time the contestants answer a question correctly, they can choose not to answer the following questions and keep their current prize money. If the contestants answer a question incorrectly, then all their points will be reset to zero, and they can only get a consolation prize … … "
Feng Yu explained in detail, and Deputy Chief Jia listened attentively. His brows furrowed deeper and deeper, and his heart was filled with hesitation. This was a good idea, but would this program really be interesting? The contestants might like it, but the audience will not get any prizes. Will they like to watch this program?
Deputy Chief Jia expressed his concern, but Feng Yu said this was easy to solve. They can set up a phone call and let the audience participate in the quiz. The lucky audience will also get some prizes. For example, Wind and rain VCD player.
"If this is the case, I can consider this program. What is the name of this program? "
Feng Yu smiled: "This program is called — — Wind and rain Happy Dictionary!"
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