"Eh, did you read the newspaper? He can't concentrate. That's suboptimal health. His body lacks zinc. Should we buy some zinc supplements for our son? "
"Is it true?" The man asked casually as he hung the clothes on the hanger.
"Why not? The experts said that he is a professor from a medical university. He is much better than the doctors in our factory hospital." The woman said anxiously.
"Alright, alright. Let's buy some. How much does it cost?"
"Not much. Just a few RMB per box. You can eat it for 10 days. Three boxes for a course of treatment will cost about 20 RMB per month. 20 RMB per month. Are you not willing to pay for our son's health? "
"Of course. Why not? Then let's buy it. You have all the money. "The man said helplessly.
"I am negotiating with you. What's with your attitude?"
"Fine, fine, fine. It's all my fault. Is dinner ready?"
"You only know how to eat. Lin Lin, come out for dinner ~ ~ ~ "The woman said as she scooped rice for her husband and called their son out for dinner.
…
People who smoke, drink, and have a sweet tooth should increase their intake of vitamin B1. Frequent occurrence of angular cheilitis, which is also known as the rotten corners of the mouth, oral ulcers, and frequent occurrence of beriberi … are all common symptoms of vitamin B1 deficiency.
Fever in the eyes and angular cheilitis … are all symptoms of vitamin B2 deficiency. Decreased immunity, mental exhaustion, physical weakness … are all symptoms of vitamin B6 deficiency.
Lack of concentration and anemia … are all symptoms of vitamin B12 deficiency … can be supplemented by eating grapes, oranges, kiwi … etc. Vitamin B1 is not stored in the body and should be taken daily …
"Hubby, hubby, come and take a look. It says that beriberi may be vitamin B deficiency."
"What kind of vitamins?"
"Vitamin, some essential nutrients for the human body. Listen, vitamin, for his life. Just by hearing it, you can tell that it must be important. I will buy you a bottle tomorrow. What is it on TV? Yes, it is called Vitamin B. It can supplement more than 20 types of vitamins, and it is not expensive. Otherwise, your beriberi will not only be uncomfortable at work, but it will also spread to me! "
"Is it really because of the lack of vitamins?"
"Even if you don't lack it, there's no harm in taking some supplements. It's not expensive either. If it works, you can keep eating it to avoid that … that … sub-health. Yes, that's what they say."
…
Feng Yu started to set up a column on Suboptimal Health in all the provincial newspapers in the country. He hired local experts to explain the dangers of Suboptimal Health and diseases that could be caused by the lack of certain elements.
Of course, the experts were very conservative. In their writings, they used a lot of words like "might", "very likely", "very likely", "almost", and "probably". But the townsfolk did not see it that way. In their hearts, since the experts said so, then it must be right. It was impossible. That was definitely the case.
After reading the newspaper and listening to the radio, they found out that their daily condition was suboptimal health. It was especially dangerous. If they did not pay attention, they would fall sick.
Reading the newspaper and listening to the radio really increased his knowledge. What was that saying again? One is never too old to learn! We've also learned a lot of knowledge.
But the townsfolk did not understand. Suboptimal Health was a long-term condition. Everyone had times when they were tired. It was long-term fatigue that was considered suboptimal health.
When people listen to the radio or read the newspaper, they would choose the content that they were interested in. They would even choose to remember certain things from a paragraph of text or a segment of the radio broadcast.
Because of this, they had become "experts". These experts like to impart their knowledge to others to show that they were capable and cultured.
Originally, it was easy to distort this kind of information. After being passed down many times, the distortion became even more serious. The words "maybe" that the experts were talking about were all passed down by them.
As for the food recommended by the experts, it was either expensive out-of-season fruits, chicken, duck, fish, etc. It was much more expensive than buying this medicine!
Furthermore, if eating food was really effective, then why was there a need to produce medicine? Didn't the TV say that athletes were taking this medicine? The athletes even bought it for their families. How could it be bad?
Eating this medicine should be better than those health supplements. What were health supplements? If CCTV did not expose this, the townsfolk would still be kept in the dark.
This medicine was produced by a reputable pharmaceutical factory, and it was advertised on CCTV. CCTV had said that they had conducted a self-inspection to ensure that there were no exaggerations in their advertisements.
The newspapers were very fair. They were only spreading knowledge and concepts. They did not promote any products. But this was also a form of marketing. Knowledge marketing. Concept marketing.
It was to spread some knowledge to the people and form a type of potential consumer. When the people read the articles of the experts and listened to the radio, they would want to buy the products that replenish these nutrients or similar products. But they might not buy the products from the experts.
Next was the second form of marketing. Expert marketing. Through the newspapers, radio and lectures, the experts told the townsfolk that they were all in Suboptimal health condition. They then told the townsfolk that their bodies were lacking nutrients and they should replenish their nutrients in time. If not, they would fall sick easily.
After the experts finished their lectures, they would interact with the host and the hotline. Everyone must be very concerned. Since you've said so much, can you recommend a medicine?
Now, it was time for the hidden advertisements. The experts and professors had been paid to promote their products, and they knew that Bing City Pharmaceutical Enterprise's products were certified. That's why they did not feel any pressure when recommending the products!
When the townsfolk heard about the products recommended by the experts, and it was a branded product that was featured on TV, they would believe it and buy the brand of medicine to supplement their nutrients.
Also, they had participated in the 'Suboptimal Health' book and had received a sum of money from it. Although it was not a lot, they were proud when they heard that the book had been translated into more than 20 languages and was published in many countries. Almost all professors like to be famous.
When they were recommending the medicines, they also recommended the book. This book had been translated into more than 20 languages and sold well in more than 10 countries. The sales of this book also started to increase.
This was also what Feng Yu wanted to see. Hua Xia's sales figures would help Fu Guangzheng negotiate with the overseas publishers. This was a best-selling book, and they had to spend more to buy the copyright.
Feng Yu was confident that he could earn back the fees of the experts and professors with just the profits from selling the book.
But in the end? It was a win-win situation!
The experts and professors had gotten money and fame. Without Feng Yu's help, would the experts in China be able to write a column in the newspapers? Or even write a column on the radio? The overseas experts were also the same. They also need exposure to increase their value.
Feng Yu did not spend any money to promote his book. From the current trend, he could still make money from selling his books.
Seeing Hua Xia's sales increasing, Feng Yu was lying on the sofa.
The era of people lacking nutrition is coming. Europeans, Americans, Asians. All of you are in Suboptimal health condition. All of you … … lack nutrition!
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