On Monday morning, Zhang Ruiqiang went to work. As usual, he looked at the work schedule on his desk and flipped open the newspaper to read up on Longjiang province's news.
Huh? Suboptimal health? What article was this? Zhang Ruiqiang turned to this page curiously and read it carefully.
Suboptimal health was a state where the human body was in between health and disease. It was manifested in a certain period of time when the body's vitality, functions, and adaptability decreased. But it did not meet the criteria of modern medicine.
The main symptoms were physical fatigue, dizziness, insomnia, fear of cold and heat, easy to catch a cold, lack of energy, decreased libido … …
The writer of this article was not good, but it was a bit scary. Ah, the writer of this article was a professor from Bing City Medical University, and this article was specially written for him. Every day, he would explain the dangers of a type of nutrition deficiency. Today, he was talking about the dangers of calcium deficiency.
At the end of the article, the higher-ups suggested that the citizens should pay attention to calcium deficiency. They should take supplements or buy related medicines to supplement their calcium. This was to prevent suboptimal health due to calcium deficiency.
What was this suboptimal health? All the symptoms listed in the article should be present in everyone. Who would not be tired after working for a long time? As one got older, he would have less energy and memory loss. It was normal for children to not be able to concentrate. If everyone was serious, then there would be no difference between good and bad students.
Zhang Ruiqiang looked at the article and felt that this method was familiar. He had seen this method before. But he couldn't remember where or when he had seen it.
He picked up the phone and called the editor of the newspaper: "Editor Hu, I'm Zhang Ruiqiang."
"Mayor Zhang, how are you? Why are you calling me?" Although Zhang Ruiqiang was not his direct superior, he was still the Provincial Governor's assistant. His rank was much higher than him.
Furthermore, Zhang Ruiqiang was the most popular person in the Provincial Government. He could tell from the rocket-like promotions in the past few years. He was very careful not to offend Zhang Ruiqiang.
But when he thought about it, the newspapers these few days did not criticize Bing City. There were even a few articles praising Bing City's changes and the successful reform of Bing City's enterprises. Why was Zhang Ruiqiang calling him?
"President Hu, I saw an article in today's newspaper. It talks about suboptimal health, and it says that there will be a special column about suboptimal health. It talks about what elements the human body lacks and what symptoms it can easily cause. What's going on with this article?"
President Hu grabbed the newspaper on the table and quickly flipped to the article. He glanced at it. Was there a problem? Wouldn't the people like to watch movies that talked about health?
"Mayor Zhang, I don't understand what you mean. We have teamed up with the experts and professors of the Medical University to open this column. It is also to serve the people of the province. It is to let everyone pay attention to their health. Is there a problem with this? "
"No, no, no. I'm not saying that this article is bad or that this section is bad. I'm just asking, did you all come up with this column on your own, or did someone give you the idea?"
"What's the difference?"
"Yes. I want to ask if this has anything to do with Bing City Pharmaceutical Enterprise?"
"If it has something to do with Bing City Pharmaceutical Enterprise, it should have something to do with them. In the list of experts and professors in this column, there are some consultants from Bing City Pharmaceutical Enterprise. But these are all professors from the Medical University and Chinese Medicine University. They should not have anything to do with Bing City Pharmaceutical Enterprise." President Hu was puzzled. The experts had set up a column in the newspaper to promote health knowledge. What has this got to do with Bing City Pharmaceutical Enterprise?
"Then can you tell me what the articles are going to be about? Do you have a plan?"
"Let me see. Tomorrow will be about the dangers of zinc deficiency, the day after tomorrow will be about the dangers of iron deficiency, and the day after that will be about the dangers of vitamin A deficiency. Is there a problem?"
"No problem. I just want to know more about this. I will not disturb you anymore. Let's chat again when we are free."
After hanging up, Zhang Ruiqiang was sure that this matter must have something to do with Feng Yu! He finally remembered what was familiar with this article. Feng Yu had started Tai Hua Premium Cooking Oil. Didn't he use the newspaper to talk about the difference between squeezed oil and extracted oil?
In the end, the squeezed oil produced by Feng Yu's factory was more expensive than the market price, and there was still a shortage. Now, Tai Hua Premium Cooking Oil was sold to Shenyang, and Feng Yu's next target was to enter the Beijing region!
'Wow, you're playing this trick again. Are you starting to brainwash others?'
"Oh, Mayor Zhang, why are you calling me? Did you know that I had just returned to Bing City? "Feng Yu asked with a smile.
"Come to my office for a while."
… …
"This article, or this column, are you the one behind this?" Zhang Ruiqiang pointed to the newspaper and asked Feng Yu.
"Mayor Zhang, what you said is not right. How is this' behind '? This article is based on science, and it is verified by a group of professors from the Medical University, Chinese Medicine University, Peking University, Beijing Medical University, Shenyang Medical University, etc. "Feng Yu replied proudly.
"Are you doing this to sell those supplements for calcium, zinc, and vitamins?"
"That's right. What's the problem with this?"
"Can't you use some normal marketing methods? Didn't you advertise on CCTV have good results? The flu medicine, stomach medicine, anti-diarrhea medicine, etc. are also selling well? "Zhang Ruiqiang was disappointed. He felt that Feng Yu liked to do unconventional things.
"Mayor Zhang, what's wrong with what I am doing? I can give health lectures to everyone and also tell them what they need to take supplements. This is a good thing. "
"But Bing City's Pharmaceutical Enterprise is producing the supplements, right?" Zhang Ruiqiang sneered.
"Mayor Zhang, Bing City's Pharmaceutical Enterprise is not a Bing City enterprise? Don't tell me they are not handing over the taxes to Bing City? Isn't this what you want? "Feng Yu smiled and asked.
This … …
Zhang Ruiqiang was speechless. Indeed, Bing City's Pharmaceutical Enterprise was selling well, and their profits were getting better. But he felt that Feng Yu's marketing methods were too weird. He felt that it was not right. But Zhang Ruiqiang got to admit that the results were good every time.
"You are only going to advertise on Longjiang Daily?"
"Of course not. More than 20 Provincial level newspapers are advertising on this page. There are also radio stations. Oh, I will be releasing a book soon. "
"Releasing a book?"
"That's right. The title of the book will be < Suboptimal Health >. It will not only be released in China. It will be translated into more than 20 languages and will be released in many countries around the world! "
"Worldwide release? Who wrote this book? You? "Zhang Ruiqiang could not accept this. Feng Yu was going to release a book?
"Of course, it's not me. It's the professors from Bing City's Medical University and University of Chinese Medicine. The one who wrote this book is an academician from the Chinese Academy of Sciences. They had also hired a lot of famous professors overseas to write a recommendation. I estimate that the sales of this book should be around 1 million copies. "
"How many? 1 million copies? "Zhang Ruiqiang was shocked. 1 million copies? Was Feng Yu joking? How many copies of those famous literary works could there be? "What's going on? Hurry up and tell me."
"Brother Liu, Brother Liu, I have been here for quite some time. How come I don't even have a cup of tea? Do you want me to do it myself?" Feng Yu shouted. This was going to be a long chat. How could he not have some tea?
Secretary Liu jumped up from the chair and immediately shouted, "I'm soaking in it. It'll be ready soon. It'll be ready soon!"
Zhang Ruiqiang: "… …" That's my secretary. Why are you ordering him around?
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