When Cheng Baojun was signing the contract, he tried to avoid eye contact with Feng Yu. Feng Yu signed the contract and threw the pen aside: "Chief Cheng, what is wrong with this auction? Shouldn't you give me an explanation?"
"What do you mean by what is wrong? This auction is fair and open. What's wrong?"
"Really? Since that's the case, take out everyone's quotations and let everyone have a look. If not, I will go to the higher-ups. I think there is something fishy about this advertisement slot auction. If others know about this, it will be hard for your advertisement slots to sell next year. "Feng Yu sneered. You still want to pretend?
"Hahaha … … General Manager Feng, look at the remaining advertising slots. There are some good slots. You can pick first, and I will sell the rest to others." Cheng Baojun said. At the same time, he passed a list of advertising slots to Feng Yu. The prices were set on the list.
Feng Yu nodded with satisfaction. That's more like it. Good!
But when Cheng Baojun took the list and looked at it, he was shocked. Damn! The advertising slots prices had increased by 30% compared to last year. Was it because the auction price was quite high, so they thought that all the advertising prices would be higher?
"I want all the advertising slots. Give me a discount." Feng Yu passed the list to Cheng Baojun.
Cheng Baojun looked at the list. Feng Yu had selected 16 slots in one go. He does not dare to discount all of them.
"General Manager Feng, this is too much. Does your company really need to advertise so much? I only need to watch half of them. It is a waste to watch too many advertising slots. As for the price, I can give you a 2% discount. "
"My company has a lot of advertising slots, and I still think this is too little. 2% is also considered a discount? 5%. That's settled. Hurry up and prepare the contract. I still need to go to the final rehearsal for the New Year's Eve Gala. "
Cheng Baojun did some calculations. This was almost 1 million RMB less. But this amount was still a few million more than last year. Moreover, it seemed that if he did not agree, Feng Yu might really go to the leader. Although the leader also knew about this, it would make him look very incompetent. Anyway, he had the right to do so, so he might as well sell it to Feng Yu. Therefore, he happily prepared the contract, signed and stamped it, and personally sent Feng Yu out.
Feng Yu had signed, which meant that the others could accept the 30% increase. This year, he had once again raised the advertising price by a large margin. It seemed like he had succeeded again!
Feng Yu does not want to attend this year's New Year's Day Awards Ceremony. CCTV had informed him that he can hold banners, but he is not allowed to shout slogans.
It's fine if they don't want to advertise. Anyway, Feng Yu had already done product placement.
This year, it will still be a recorded broadcast. But CCTV felt that next year, they can change it to an hour delayed broadcast. Maybe in a year or two, the New Year's Day Gala Dinner will be broadcasted live.
After all, the audience preferred to watch live broadcasts. Also, live broadcasts are also a form of recognition!
After the Gala ended, Feng Yu got the rights and passed it to Jiang Wanmeng. Jiang Wanmeng burned it into a CD. Same as before, he will not sell it. It will be a gift for the VCD players.
… …
After New Year's Day, the exams started. After the exams, the rest of the people returned home, but Feng Yu still wanted to stay in Beijing. This time, he might have to spend the New Year in Beijing.
During the rehearsal for the New Year's Day Gala Dinner, Feng Yu mentioned that the choreography for the New Year's Day Gala Dinner will be better than the Spring Festival Gala Dinner. Station Chief Jia casually said that it was because of the lack of funds, and the Spring Festival Gala Dinner's stage was not as good.
Feng Yu heard this and immediately understood. Station Chief Jia is asking for money. But at the same time, this is a good opportunity. So, Feng Yu discussed with Station Chief Jia. Should he sponsor some money for the Spring Festival Gala Dinner?
But Feng Yu's sponsorship was not for free. He wants to be the director, and CCTV cannot agree to it. But CCTV agreed to let Feng Yu take charge of the stage layout and the programs.
This was what Feng Yu wanted. Not only Feng Yu placed the company's products on the tables in the front row. Even the performances on the stage, as long as there are tables, be it family or office performances, the Super Fans will be placed on the tables.
Feng Yu also gave some suggestions to some of the programs. Actually, he only changed the script a little and added some product placement.
I am sponsoring the program, and it's not too much to give a close-up. Just 3 seconds will do. The advertising effect of the Spring Festival Gala Dinner is better than the news broadcast!
But it's a pity that Baldy Chen and Zhu Simao did not have any works this year. This made Feng Yu disappointed. Both of them are China's most popular artists.
How come there are no children's programs in this Gala Dinner? Let's add a children's song duet. There must be two songs in it. One is "Our Motherland is a Garden" and the other is "I am a Little Azure Dragon". Also, there must be dancers for this song. There must be some cartoon characters that the children like and are familiar with.
I feel that Wahaha's cartoon character is not bad. Also, the actor who portrays the Little Dragon Man can also appear.
At the New Year's Day Awards Gala Dinner, Feng Yu was surprised that the most popular program was not the Chinese comedians or Hong Kong or Taiwanese singers. It was a children's song. < I am a Little Green Dragon Man >
"I have horns on my head and a tail on my back. No one knows how many secrets I have … I'm a little dragon man, little dragon man, little dragon man, I have many little secrets, little secrets, little secrets … I won't tell you, I won't tell you, I won't tell you …"
Feng Yu had not watched TV for a long time, and he does not know that < Little Dragon Man > was already aired. This year's popularity is comparable to < Journey to the West >.
When the children performed this song, many people in their 30s and 40s sang along. Feng Yu was shocked.
After the Gala Dinner ended, Feng Yu told Zong Qingxian to quickly sign this child. He will be the main character of Wahaha's AD Calcium Milk!
This child is even more popular than Jin Wanjun this year! If he makes yogurt products for Wahaha, many children will fight to buy it.
Wahaha introduced AD Calcium Milk and Green Tea Beverage in the second half of 1992. The market response was average. It was far from the popularity of the oral solution. From the fact that Le Bashi won the advertisement in front of the news this year, it is clear that Wahaha will not be able to compete with Le Bashi in the field of yogurt beverages in 1993.
But Lehaha's health supplements were still the most popular health supplement company. There were no competitors. If they advertise for Green Tea Beverage this year, it should be able to increase sales. Last year, when there were no advertisements, they did not even lose money. This year, with advertisements, it will definitely be good.
… …
What's the point of making oranges and apples in this magic show? Why don't they make an Aiwa Walkman and give it to someone in the audience?
Also, Niu Qun and Feng Gong's crosstalk < Auction >. The items auctioned can be our products. Walkman, Super Fans, VCD players, and even motorcycles will do. We can put real products on the stage.
Also, Zhang Guoli's skit < Promotion > can also promote our products. After the performance, we can give the performers and the TV station some of our products.
Station Chief Jia had asked Feng Yu to help with the choreography and choreography of the program. Feng Yu will use all his products on the Spring Festival Gala's stage and program … …
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