"F * ck, is that ugly b * stard Shi Dazhu? He is also here? Is he going to advertise on CCTV? "Feng Yu muttered to himself. This was one of the" short, rich, and ugly "duo with Ma Yun in the future!
Feng Yu remembered that Shi Yuzhu had just entered the industry. He had started a technology company. He had not seen the Giant's Oral Solution yet. He was only a Chinese card maker. Why does he need to advertise? He might as well promote his products to the relevant companies.
Wait, is this Coach Ma? Isn't he a middle distance running coach? Why is he here at CCTV? Damn, he knows one of CCTV's Deputy Station Chief. Damn, why is the Ma Family Army advertising? Recruiting students?
Which company is the best in long-distance running? Hua Xia Binjiang is looking for Old Ma?
Feng Yu saw Coach Ma introducing a boss to that Deputy Station Chief. This was too obvious. Was this bro too honest?
Feng Yu waved to Zong Qingxian. Why is Zong Qingxian staring at that man?
"Who is that man? Why are you staring at him?" Feng Yu asked.
"Le Bashi's boss."
Tsk ~ ~ ~
No wonder he is staring at that man. He is from Le Bashi. Damn. In Feng Yu's previous life, Le Bashi had advertised on CCTV this year, and Le Bashi's yogurt became famous all over China. After that, their sales and profits doubled every year for 10 years. This was a miracle!
Wait, why is Le Bashi's boss shaking hands with Coach Ma? They also know each other?
That's right. During this year's Olympic Games, Coach Ma had been in the limelight. Wang Junxia and other famous long-distance runners were trained by him. Coach Ma had also appeared on TV many times. Maybe the whole nation's audiences, even those who do not like sports, will recognize him.
During this investment fair, Feng Yu saw many businessmen who appeared in the media in his previous life. But Feng Yu did not go over to greet them. These businessmen might go bankrupt in a few years' time. For example, Shi Yuzhu.
When they are in the most difficult situation, he will appear as an angel investor. Wahaha ~ ~ ~
"Everyone, please be quiet. CCTV's annual advertising fair is about to start. This time, part of the advertising space will be auctioned using a closed bidding method. Everyone will have to write their bid on a piece of paper, and each person will only have one chance to bid. In the end, the statistics will be opened, and the highest bidder will win … "
Closed bidding was the easiest way for CCTV to test those businessmen's willingness to bid. Feng Yu could not always use Tai Hua Trading to measure the advertising rates. There might be someone more generous than Feng Yu.
The first commercial was the 15-second commercial before the news broadcast. Feng Yu saw that almost everyone was lowering their heads and writing their bids. Moreover, they covered their hands tightly, afraid that others would see them.
In his previous life, the first advertisement auction started in 1995. At that time, the first advertisement was auctioned for a sky-high price of 31 million RMB, and it was bought by Kong Family Banquet Wine. That year, the sales of Kong Family Banquet Wine skyrocketed tens of times.
Feng Yu thought for a while and wrote down 12.02 million RMB. He should have an 80% chance of winning the bid. If he lost, there was nothing he could do. If the price was higher, it would not be worth it.
At this time, the General Manager of Kong Family Banquet Wine was also writing down his bid. He wanted to write 10 million RMB, but he thought for a while. Others might also quote the same price, so he changed it to 11 million RMB. If he did not have enough money, he would get a loan from the bank.
The General Manager of Le Bashi was also writing down his bid. He wrote 11.01 million.
Pan Ning had quoted 11.2 million RMB. His company is called Rongsheng Refrigerators, and it is the first company in China to develop a double-door refrigerator. The reason why Feng Yu's double-door refrigerator could not sell well was because of the domestic made Rongsheng Refrigerators in the market. Rongsheng Refrigerators are of good quality and affordable.
Zhang Ruimin, Li Dongsheng, etc. had only quoted a "high price" of 7 to 8 million RMB. But it was obvious that they would not win the bid.
Feng Yu suspected that there was something fishy about this closed bid. If not, why did they not bid in front of them? Why did they go to another room to tabulate the bids?
Especially at this time, many people were looking down at the pagers on their waists. Some of them raised their heads and smiled confidently. Some of them were disappointed.
Could it be that the people inside had leaked the news to them? But this was not right. These people did not even make any calls. How did they change the bid?
After a while, Cheng Baojun appeared in front of everyone with a smile on his face.
"Congratulations to Le Bashi. The winning bid is 12.1 million RMB."
The CEO of Le Bashi rose to his feet and bowed in a circle with a proud look on his face.
Feng Yu frowned. What a coincidence. The other party's bid was a few tens of thousands RMB higher than his?
Feng Yu looked at Cheng Baojun and noticed that Cheng Baojun was avoiding his gaze. There must be something fishy going on! The best advertising slot was snatched away by someone else.
"The following is the advertising slot after the news broadcast. It is also 15 seconds. There is also no minimum bid. Everyone, you can start bidding now."
Feng Yu thought about the effect of this advertising slot and bid 5.11 million RMB.
Pan Ning bid 5.02 million RMB, and the General Manager of Kong Family Wine bid 5.04 million RMB. This time, Le Bashi gave up on bidding.
When Rongsheng Refrigerator bid 5.21 million RMB, Feng Yu could not hold it in anymore.
"General Manager Cheng, why are you shaking the bid? You don't want us to see it clearly?" Feng Yu shouted.
Cheng Baojun's face changed. He forced a smile and said: "What's wrong with this? Don't you all know how much you all bid? Which one of you dares to say that your bid is higher than Rongsheng Refrigerator? "
Pan Ning was proud. Luckily, he had gotten someone to bribe him. If his bid was slightly lower than the highest bid, then he would increase the bid by 100,000 RMB to buy this advertising slot.
Feng Yu looked at Cheng Baojun and sneered. CCTV was too shameless. For a few tens of thousands RMB, they still dare to play dirty tricks. Cheng Baojun had forgotten that CCTV had promised him that Feng Yu would win the advertising slots before and after the weather forecast.
Sure enough, this time, Feng Yu had filled in two random numbers, and the final amount was different from his bid. But he was the winner.
Damn. If you all had said this earlier, then I would have bid 1 million more for the first two slots. Let's see what you all can do then!
The auction proceeded very quickly. Most of the representatives from CCTV had come over to help. But not all of them bid for every slot.
The only person who bid for every slot was Feng Yu.
In this auction, Le Bashi, Rongsheng, Little Swan, etc. had won a primetime slot. Feng Yu had won 4 primetime slots. But compared to the primetime slots in the past, there were still some gaps.
This meant that the advertising slots for many products had to be adjusted. Now, the internet had just appeared, and only a few people owned computers. There were no internet advertisements, and TV advertisements were more important.
Feng Yu was not satisfied. He wanted to have a talk with Cheng Baojun later. If Cheng Baojun was not willing to give him more slots, he would go to the higher-ups. Feng Yu had to cancel the sponsorship for this year's Spring Festival Gala, and he will not even broadcast the New Year's Gala on CCTV in the future. Yunnan Province's TV stations had also started broadcasting!
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