"General Manager Feng, you are back." Wu Chih-gang returned to the company and saw Feng Yu chatting with his staff over tea. He seemed to be in a good mood.
"How was your trip? How was it?" Feng Yu smiled and asked.
Although Wu Chih-gang was already the Deputy General Manager of Tai Hua Trading, he was still working hard. When the company was busy, he still had to go on business trips and did not complain. Feng Yu was very satisfied with this.
Hmmm … … this kid might be getting married next year. Feng Yu should give him a full set of home appliances. Feng Yu will never mistreat his people.
"General Manager Feng, this is a great idea. Advertise near kindergartens and primary schools. Wahaha's sales will increase." Wu Chih-gang excitedly said.
After Feng Yu invested in Wahaha, Wahaha's distribution rights in the 3 provinces in the northeast were also transferred to him. Although Lehaha had started advertising on CCTV last year, due to the production issues, there was still no market in the northeast region.
How to increase Wahaha's sales? CCTV's advertisements were not enough. Feng Yu thought about it and asked Tai Hua Trading to inform all the distributors in the provinces to advertise near kindergartens and primary schools. When the parents who were picking their children up saw Lehaha's advertisements, they naturally noticed it.
Wahaha's market positioning was children's health supplement. The advertising slogan was: Drink Wahaha, and your meals will taste better.
These children's parents will compare with each other. Whose child is the best in school? Whose child is taller, etc. Their children's meals had always been a problem for many parents.
If it was a few years ago, would their children not eat? If they don't eat, then they will starve. But now, their family's financial situation had improved, and their grandparents do not want their children to starve.
But when there was an oral health supplement for children who do not like to eat, especially when there were rumors that their children had drunk this Wahaha oral health supplement, they will not have a problem eating. Do you think other parents will not buy it?
With the help of CCTV's advertisements, Wahaha's sales in the northeast region opened up.
Wu Chih-gang had gone to Shencheng for a business trip to check on the sales there. He was very satisfied with the results.
Feng Yu didn't come up with this idea on a whim. In fact, it was Zong Qingxian and the rest who came up with this idea. In his previous life, Wahaha liked to use this method to promote new products.
There was also Nestle Coffee. It was also promoted on campus and slowly became a domestic coffee beverage giant. This also included Master Kong's beverages, Uni-President's beverages, etc. This type of marketing was low cost and mainly relied on word of mouth. But the effect was still very good and had captured the main consumer group.
Feng Yu not only asked Tai Hua Trading to do this, he also called Zong Qingxian to inform all the distributors to do this. He was a shareholder of Wahaha. If Wahaha made money, he would make money.
Zong Qingxian was also skeptical about this marketing method at first. But after using it, he realized that the effect was very good. Because of the expansion of production, there was still a shortage of products. But suddenly, the demand could not meet the supply. All the distributors were in awe of Feng Yu!
Of course, Feng Yu's praises were unavoidable. Feng Yu gladly accepted all these praises. But Zong Qingxian and the rest did not know how to praise others. They should give Wahaha, no, all the companies that Feng Yu was involved with a "Praise General Manager Feng" training … …
The company's profits were good, and the company's financial situation was no longer tight. A few days ago, Zong Qingxian had paid all the salaries owed to Wahaha's employees and gave them a sum of bonuses. This made all the employees more motivated.
At this rate, Wahaha's newly expanded production will run out soon. Zong Qingxian discussed with the rest and decided to expand their production again. They wanted to take over the children's health supplement market. This way, the other products will have to rely on Wahaha.
Feng Yu did not object to this. Although it was still too early to expand, it was not blind. Feng Yu even thought that Wahaha's funds would be tight again because of their rapid expansion. This way, he would have a reason to inject more funds into the company.
Feng Yu encouraged Zong Qingxian to pay attention to the market layout and consider transportation issues. Rather than expanding at the original site, it was better to build a new factory. For example, near Beijing. This factory could radiate to the entire northern market. There was also Jinling, which could radiate to the northwest market. It was best to have a branch factory in 2 to 3 provinces. This way, they could monopolize the entire children's health supplement market!
But it was not sure if Feng Yu's tone was too eager or his attitude was too attentive. Zong Qingxian thought for a while and decided to postpone the expansion until next year. This made Feng Yu disappointed.
Actually, with Wahaha's financial situation, the current production and sales volume were very reasonable. If they want to build a new factory, they must continue to inject funds.
Anyway, Zong Qingxian does not have more funds to invest. If they continue to inject funds, it would increase Feng Yu's shares. Zong Qingxian was not willing to do this.
Wahaha was founded by Feng Yu, and Feng Yu owns 40% of the shares. Feng Yu was still willing to let Feng Yu be the legal representative and General Manager. But if Feng Yu owns more than 50% of the shares, can he still call the shots in Wahaha?
Zhong Qingxian had found out that Feng Yu had invested in Bing City's Machinery Company as a small shareholder. But now, he had become the major shareholder of Bing City's Machinery Company. Zhong Qingxian heard that Feng Yu had fallen out with the City Government because of this.
With this precedent, Zong Qingxian had to be careful. He even told his two partners that Wahaha will be making lots of money in the future, and they must not sell their shares. He was afraid that his two partners would sell their shares to Feng Yu.
Actually, Feng Yu had no intention to snatch Zong Qingxian's authority. In Feng Yu's previous life, Zong Qingxian had built Wahaha into a giant in the beverage industry.
Feng Yu does not have the energy to care about so many things. His favorite investment was still the financial industry. This was his specialty, and he only needs a few opportunities to increase his assets by a few folds.
Although Zong Qingxian could still manage Wahaha, it would affect his enthusiasm. He might even leave Wahaha and start another brand. In Feng Yu's previous life, there were many people like this.
So, unless Zong Qingxian asked, Feng Yu does not want to continue investing in Wahaha. His target was to invest in companies that will be profitable in the future. For example, if he invested in 10 companies that will be profitable in the future, even if he only owns 20% of each company's shares, his profits will be double of the rest.
Of course, if others are willing to sell more shares to him, Feng Yu is willing to invest in them. For example, the current Wahaha, Tencent, Baidu, etc.
Feng Yu knew what Zong Qingxian meant. Wahaha's profits this year had been increasing, and it might even exceed 20 million RMB this year. In Feng Yu's previous life, next year will be the year Wahaha will rise.
At the end of the year, Wahaha's loans will be paid off, and there will be a surplus. It might not be enough to build a new factory, but Wahaha can continue to get loans. This way, Zong Qingxian's shares will not be diluted, and he can continue to control Wahaha.
Feng Yu sighed. Zong Qingxian does not know him well enough. If Feng Yu were to control Wahaha, he might not be better than Zong Qingxian. He might even be worse than Zong Qingxian.
Of course, Feng Yu remembered some failed products of Wahaha. When Zong Qingxian wants to promote his products, Feng Yu will stop him. In Feng Yu's previous life, if Wahaha did not fail in the coffee, cola, and tea beverages, Wahaha will be bigger and more profitable!
This was also good. Feng Yu was happy to be free … …
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