Feng Yu thought for a while and roughly understood where the problem was.
"Old Zhang, there is a problem with the cultural and entertainment products that we export to the outside world.
"For example, Kung Fu. We chose to export some fancy moves for performances. But these fancy moves are not as good as Taekwondo. That's because those moves are more elegant, and that's why they are popular all over the world. "
Just look at the wooden board used for Taekwondo performances. A girl could break it with just a little bit of force. Feng Yu even saw a person performing in a video. He did not kick the wooden board, but the person holding it broke it accidentally.
"What is the impression of our Hua Xia's Kung Fu to the foreigners? It should be more powerful than boxing, the kind that can fly in the sky and burrow into the ground. We can totally promote Kung Fu to compete with other foreign boxing styles, and we need those who know real Kung Fu. "
Actually, real Kung Fu could be discussed. For example, splitting bricks and tiles. This would definitely shock people, but in fact, almost all of Hua Xia's special forces could do that.
"There's another point. For example, we can let some old men and women perform on stage to promote health." There were many old men in the park who performed crazy pull-ups and bent arms. They could even lift their legs above their shoulders when they did leg presses. That was because they believed in the principle that an inch longer meant an extra year of life.
The old men in foreign countries who performed bodybuilding were very popular. If an old man like Hua Xia did a split or a handstand, it would also be very attractive. He could do what others could not.
"We have promoted Chinese Medicine for so many years, but it is not recognized by the foreigners. However, many of the doctors that our country sent to help poor areas like Africa are Chinese Medicine doctors. We can totally think of a way to promote it. "
"Don't let others think that it was really invented by the Koreans." South Korea claimed that Chinese Medicine was invented by Korea, and they even planned to declare it as a World Heritage Site. Their shamelessness was really shocking.
Of course, Hua Xia was already used to it. The Koreans claimed that all the history and literati of Hua Xia, including Confucius and Li Shizhen, were theirs.
The netizens of Hua Xia joked that in the eyes of the Koreans, they were the center of the universe. All the good things in the world were invented and created by them. However, it was a pity that they only had a little territory left. It was really amazing.
"If we're talking about books, our current promotion of Chinese culture is not bad. After all, there are too many differences between the language and writing of Western countries. Don't think that it can be done overnight. However, some novels can be translated into other languages. Our country still has some good novels. It is not impossible for them to win the Nobel Prize in Literature in the future. "
In another two years, Mo Yan would receive an award, and then become an influential figure in Hua Xia. Although many people had heard of his name before, there was still a huge gap between him and the entire country.
If Mo Yan was a celebrity in the entertainment industry, he would have gone from a D-list celebrity to an A-list celebrity in an instant, with the media all over the country promoting him.
"Audiovisual works are easy too. There are still many good songs in our country. We can find a way to get them out there. However, because of the pronunciation, Cantonese was more widely accepted in the West. But just by selling songs, we can also increase our music output. Most importantly, we need to use our traditional instruments. "
It is not that the Westerners do not like Hua Xia's traditional instruments. In fact, Hua Xia's traditional instruments are very popular in all kinds of music festivals. It is just that it is too difficult to learn.
It is not like electronic organs, drums, guitars, etc., which are easier to learn.
Hua Xia's music cannot get out there is a lack of promotion. When overseas music companies were set up everywhere, Hua Xia's music stores were still state-owned.
As long as they promote their music, they will not make a lot of money, but at least they will not lose money. They can also promote Hua Xia's musicians and earn money from them.
"Movies. I had mentioned before that overseas movies promote heroism, and it is easy to resonate with people. But it is not like we do not have good movies. For example, a few years ago, Hong Kong's' Infernal Affairs' had its script bought by Hollywood. The main point of overseas movies is that the plot is compact, and it is easy to understand. "
Many movies are good just by looking at the subtitles. This is because people are looking for special effects. For example, King Kong, Iron Man, etc.
"We should tell those directors to stop making those so-called artistic films. The audience will not understand what they are hinting at. Movies are for ordinary people to watch, not for artists like them. "
Those directors who claim that their movies are artistic are mostly not making money. They had won an award overseas, but if they are not making money, who will invest in them in the future? Why are you so persistent when there are no movies to film? Movies must be tested by the market.
"Even the simplest story can be made into an exciting movie. It is the same for television dramas. The plot is too long, and they use some so-called idol actors and neglect their acting skills. How can such dramas be successful? "
Many people might like those actors in China, but overseas, people will not like them at all. They might even think that the actor is too ugly. There is a difference in aesthetics between them.
Even if they are making idols, they are much worse than South Korea, Japan, and Taiwan. At least they can sell their idols to Europe and the US.
"As for variety shows, Sohu TV Channel had already done a good job. They had made use of the similarities between us and overseas, such as basic necessities."
"If you want to do crosstalk, that will be impossible. Not many people can understand it, but mime, magic, acrobatics, etc. But mime, magic, and acrobatics don't have these problems. But in China, other than acrobatics, everything else is weaker. "
The most important thing is the nurturing mechanism. Hua Xia's parents had sent him to school and will not let him learn magic or acrobatics. They think those are just for show!
"Anyway, I can only give some suggestions. Maybe they are not mature enough, and it is only for reference. The most important thing is for the country to develop well, and these will not be a problem. "
If Hua Xia is the most powerful country in the world, then overseas people will be curious about what Hua Xia people are like and what programs Hua Xia people like to watch. At that time, you will not need to think of ways to sell it, and people will come to buy it.
Hua Xia's mythological movie series is now being exported overseas. It is doing well in Southeast Asia and Northern Europe. But it is not doing well in other regions. Everyone has a different understanding of mythologies.
Hua Xia's mythological movies are too godly, and some aspects must be weakened. For example, monsters are not accepted in Europe and the US. But they can go for the fantasy genre and make it more youthful. The market position must be clear.
Zhang Ruiqiang nodded. That's right. The main problem is that Hua Xia is not powerful enough. He firmly believes that Hua Xia will stand at the top of the world soon!
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